{"id":138213,"date":"2025-12-19T15:56:04","date_gmt":"2025-12-19T14:56:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138213"},"modified":"2025-12-19T15:56:06","modified_gmt":"2025-12-19T14:56:06","slug":"filet-pur-affirmations-osees","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/","title":{"rendered":"[Filet Pur] Affirmations os\u00e9es"},"content":{"rendered":"\n<p>Si nous avons tout bien compris malgr\u00e9 notre intellect limit\u00e9&nbsp;: le mauvais bulletin de No\u00ebl du fier leader du march\u00e9 n\u2019est qu\u2019un modeste accident de parcours sur l\u2019autoroute de la victoire totale et d\u00e9finitive. Filet Pur se casse la t\u00eate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9chec&#8230;<\/h2>\n\n\n\n<p>On pense parfois que les journalistes sp\u00e9cialis\u00e9s dans le retail m\u00e8nent une tr\u00e8s enviable vie de paresse qui consiste essentiellement \u00e0 formuler depuis le confort de leur sofa des critiques qui n\u2019engagent \u00e0 rien sur ceux qui bossent vraiment dans ce secteur impitoyable. Et s\u2019il y a \u00e9videmment du vrai dans cette affirmation, inutile de se voiler la face, ce n\u2019est pas tout non plus.<\/p>\n\n\n\n<p>Imaginez-vous un mercredi soir, alors que le souper refroidit, recevoir enfin le communiqu\u00e9 de presse tant attendu sur les r\u00e9sultats semestriels d\u2019un leader du march\u00e9 harcel\u00e9 de toutes parts et devoir imaginer un titre qui ne soit pas la copie conforme de ce que vous avez plac\u00e9 au-dessus des articles consacr\u00e9s aux trois derniers rapports interm\u00e9diaires de l\u2019entreprise. \u00c9chec&#8230; Parce que oui, le message \u00e9tait identique, que croyiez-vous&nbsp;? Encore de mauvais chiffres, encore des lamentations&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-promotion-et-les-ouvertures-dominicales-pesent-sur-les-chiffres-du-groupe-colruyt\/\">sur la pression promotionnelle et les si d\u00e9loyales ouvertures du dimanche<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impassible<\/h2>\n\n\n\n<p>Oui, ce sont de vrais emp\u00eacheurs de tourner en rond, hein, ces concurrents. Ils n\u2019arr\u00eatent pas de vous mettre des b\u00e2tons dans les roues. Ils distribuent gratuitement la moiti\u00e9 de leur stock \u2013 et parfois plus. Ils ne manifestent pas le moindre respect pour une institution aussi appr\u00e9ci\u00e9e que la garantie du meilleur prix. Ils ouvrent leurs magasins quand ils le veulent et exploitent de pauvres \u00e9tudiants en leur versant des salaires de mis\u00e8re. Tout cela devrait \u00eatre interdit, mais le gouvernement reste impassible en d\u00e9pit des appels r\u00e9p\u00e9t\u00e9s en faveur de r\u00e8gles du jeu enfin \u00e9quitables.<\/p>\n\n\n\n<p>Contrairement \u00e0 certains de nos concurrents et n\u00e9anmoins coll\u00e8gues, nous ne ressentons pas chez RetailDetail \u2013 et encore moins chez Filet Pur \u2013 le moindre besoin de prot\u00e9ger un groupe qui p\u00e8se 11 milliards d\u2019euros et est parfaitement capable de s\u2019en sortir seul. Vous nous connaissez. <strong>Colruyt<\/strong> <strong>Group <\/strong>\u00ab&nbsp;reste fid\u00e8le \u00e0 ses valeurs&nbsp;\u00bb&nbsp;? C\u2019est pr\u00e9cis\u00e9ment le c\u0153ur du probl\u00e8me. Car parmi les mesures \u00e9num\u00e9r\u00e9es par le retailer dans ce communiqu\u00e9 de presse,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/analyse-les-recettes-eprouvees-ne-permettront-pas-a-colruyt-group-de-sortir-de-lorniere\/\">nous n\u2019identifions pas grand-chose de neuf<\/a>&nbsp;: le retailer veut surveiller ses co\u00fbts, am\u00e9liorer sa productivit\u00e9 et cuire des petits pains frais vingt ans apr\u00e8s la concurrence, c\u2019est d\u00e9cid\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Intrigant<\/h2>\n\n\n\n<p>Le dernier grand foodretailer belge, employeur exemplaire par ailleurs, ne m\u00e9rite-t-il pas notre soutien et notre sympathie&nbsp;? Assur\u00e9ment. M\u00eame ses concurrents lui montrent le plus grand respect. Mais leurs r\u00e9pliques sont au moins aussi cassantes : rien ni personne n\u2019emp\u00eache Colruyt de conclure un accord avec les syndicats sur l\u2019ouverture le dimanche, comme vient de le faire <strong>Carrefour<\/strong>. Personne ne leur interdit de franchiser des magasins. Ou d\u2019arr\u00eater de gaspiller des fortunes pour garantir le meilleur prix. Ce dernier point n\u2019est pas ouvert \u00e0 la discussion, nous le savons&nbsp;: c\u2019est le dernier et unique tabou \u00e0 Halle \u2013 jusqu\u2019\u00e0 ce qu\u2019ils ne puissent plus faire autrement.<\/p>\n\n\n\n<p>Ils ne devront en tout cas pas compter sur le moindre cadeau&nbsp;: il n\u2019y aura aucun accord \u00e0 propos des commissions paritaires sous le sapin. Mais pas d\u2019inqui\u00e9tude&nbsp;: malgr\u00e9 les remous du premier semestre de l\u2019exercice, le retailer va enfoncer si profond\u00e9ment la p\u00e9dale d\u2019acc\u00e9l\u00e9rateur sur les six derniers mois de l\u2019ann\u00e9e que les pr\u00e9visions de b\u00e9n\u00e9fices seront atteintes malgr\u00e9 ces conditions \u00ab&nbsp;complexes&nbsp;\u00bb. C\u2019est \u00e9crit noir sur blanc. Tout ira bien. Une affirmation pour le moins os\u00e9e. Intrigante, aussi. Que sait Stefan Goethaert que nous et notre intellect limit\u00e9 ne savons pas encore&nbsp;?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Champion de l\u2019innovation<\/h2>\n\n\n\n<p>En tout cas, il ne semble pas craindre grand-chose des quarante hypermarch\u00e9s qui vont perturber le repos dominical le week-end prochain et bient\u00f4t chaque semaine. Ma visite du bel hyper de Zemst, que j\u2019ai bri\u00e8vement \u00e9voqu\u00e9e la semaine derni\u00e8re, n\u2019a pourtant pas d\u00e9\u00e7u en termes de gourmandises irr\u00e9sistibles&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-des-hypermarches-carrefour-augmente-pendant-les-fetes\/\">aptes \u00e0 booster les parts de march\u00e9 durant les prochaines f\u00eates<\/a>.<\/p>\n\n\n\n<p>Et l\u2019on en apprend tous les jours\u00a0: par exemple que Carrefour n\u2019est pas seulement le leader du march\u00e9 des hypermarch\u00e9s, des magasins de proximit\u00e9, du <em>quick commerce<\/em> et du dimanche, mais aussi de l\u2019innovation. Avec une part de 30%, carr\u00e9ment.\u00a0<em>Et voil\u00e0<\/em>. Il serait dommage que Monsieur Bompard balaie purement et simplement ces arguments, n\u2019est-ce pas\u00a0? En Roumanie, il semble en tout cas que\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-proche-dun-accord-en-roumanie\/\">la partie est d\u00e9finitivement termin\u00e9e<\/a>. Vous en saurez plus sur les nombreuses \u00e9volutions improbables qui ont marqu\u00e9 le march\u00e9 ces douze derniers mois\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/foodretail-rapport-annuel-2025-evolution-des-rapports-de-force\/\">dans notre traditionnel bilan annuel du foodretail<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sentiers battus<\/h2>\n\n\n\n<p>D\u2019ailleurs, il y a encore des retailers qui innovent vraiment, et c\u2019est tout \u00e0 leur honneur. Quelques semaines \u00e0 peine apr\u00e8s avoir lanc\u00e9 en Belgique une boisson \u00e9nergisante aromatis\u00e9e au <em>gl\u00fchwein<\/em> \u2013 c\u2019est tr\u00e8s s\u00e9rieux \u2013, <strong>Aldi<\/strong> pr\u00e9voit de commercialiser\u00a0<a href=\"https:\/\/www.grocerygazette.co.uk\/2025\/12\/18\/aldi-unveils-brussel-sprout-flavour-cocktail-can\/\">un cocktail aromatis\u00e9 aux choux de Bruxelles<\/a> au Royaume-Uni. C\u2019est ce qu\u2019on appelle sortir des sentiers battus. Que le secteur prenne exemple.<\/p>\n\n\n\n<p>Et maintenant on remballe. Filet Pur prend quinze jours de pause. Bon courage \u00e0 tous ceux qui travaillent dans les magasins, joyeuses f\u00eates \u00e0 tous et \u00e0 l\u2019ann\u00e9e prochaine&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si nous avons tout bien compris malgr\u00e9 notre intellect limit\u00e9&nbsp;: le mauvais bulletin de No\u00ebl du fier leader du march\u00e9 n\u2019est qu\u2019un modeste accident de parcours sur l\u2019autoroute de la victoire totale et d\u00e9finitive. Filet Pur se casse la t\u00eate. \u00c9chec&#8230; On pense parfois que les journalistes sp\u00e9cialis\u00e9s dans le retail m\u00e8nent une tr\u00e8s enviable [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":138170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[203,87,201,141],"topic":[205,386],"region":[],"class_list":["post-138213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-aldi","company-carrefour","company-colruyt","company-colruyt-group","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Filet Pur] Affirmations os\u00e9es - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Filet Pur, la rubrique du vendredi de RetailDetail Food, r\u00e9sume pour vous, sans fard, l&#039;actualit\u00e9 du secteur des produits de grande consommation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Filet Pur] Affirmations os\u00e9es - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Filet Pur, la rubrique du vendredi de RetailDetail Food, r\u00e9sume pour vous, sans fard, l&#039;actualit\u00e9 du secteur des produits de grande consommation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T14:56:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T14:56:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/shutterstock_1274424604.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"[Filet Pur] Affirmations os\u00e9es\",\"datePublished\":\"2025-12-19T14:56:04+00:00\",\"dateModified\":\"2025-12-19T14:56:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/\"},\"wordCount\":951,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/shutterstock_1274424604.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/\",\"name\":\"[Filet Pur] Affirmations os\u00e9es - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/shutterstock_1274424604.jpg\",\"datePublished\":\"2025-12-19T14:56:04+00:00\",\"dateModified\":\"2025-12-19T14:56:06+00:00\",\"description\":\"Filet Pur, la rubrique du vendredi de RetailDetail Food, r\u00e9sume pour vous, sans fard, l'actualit\u00e9 du secteur des produits de grande consommation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/shutterstock_1274424604.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/shutterstock_1274424604.jpg\",\"width\":1000,\"height\":563,\"caption\":\"Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-affirmations-osees\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Filet Pur] Affirmations os\u00e9es\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Filet Pur] Affirmations os\u00e9es - RetailDetail BE","description":"Filet Pur, la rubrique du vendredi de RetailDetail Food, r\u00e9sume pour vous, sans fard, l'actualit\u00e9 du secteur des produits de grande consommation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/","og_locale":"fr_FR","og_type":"article","og_title":"[Filet Pur] Affirmations os\u00e9es - RetailDetail BE","og_description":"Filet Pur, la rubrique du vendredi de RetailDetail Food, r\u00e9sume pour vous, sans fard, l'actualit\u00e9 du secteur des produits de grande consommation.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/","og_site_name":"RetailDetail BE","article_published_time":"2025-12-19T14:56:04+00:00","article_modified_time":"2025-12-19T14:56:06+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/shutterstock_1274424604.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"[Filet Pur] Affirmations os\u00e9es","datePublished":"2025-12-19T14:56:04+00:00","dateModified":"2025-12-19T14:56:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/"},"wordCount":951,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/shutterstock_1274424604.jpg","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/","name":"[Filet Pur] Affirmations os\u00e9es - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/shutterstock_1274424604.jpg","datePublished":"2025-12-19T14:56:04+00:00","dateModified":"2025-12-19T14:56:06+00:00","description":"Filet Pur, la rubrique du vendredi de RetailDetail Food, r\u00e9sume pour vous, sans fard, l'actualit\u00e9 du secteur des produits de grande consommation.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/shutterstock_1274424604.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/shutterstock_1274424604.jpg","width":1000,"height":563,"caption":"Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-affirmations-osees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"[Filet Pur] Affirmations os\u00e9es"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/shutterstock_1274424604.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/138213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=138213"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/138213\/revisions"}],"predecessor-version":[{"id":138214,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/138213\/revisions\/138214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/138170"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=138213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=138213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=138213"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=138213"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=138213"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=138213"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=138213"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=138213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}