{"id":138463,"date":"2025-12-23T14:49:43","date_gmt":"2025-12-23T13:49:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138463"},"modified":"2025-12-23T14:49:44","modified_gmt":"2025-12-23T13:49:44","slug":"crisp-est-rentable-pour-la-premiere-fois-mais-se-detourne-de-la-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/crisp-est-rentable-pour-la-premiere-fois-mais-se-detourne-de-la-belgique\/","title":{"rendered":"\u00ab Crisp est rentable pour la premi\u00e8re fois \u00bb, mais se d\u00e9tourne de la Belgique"},"content":{"rendered":"\n

Pour la premi\u00e8re fois depuis son lancement en 2018, le supermarch\u00e9 en ligne hollandais Crisp<\/strong> enregistre un b\u00e9n\u00e9fice d’exploitation, m\u00eame si ce n’est qu’au niveau mensuel. L’entreprise souhaite que 2026 soit sa premi\u00e8re ann\u00e9e rentable et quitte donc le centre de distribution de Breda, qui approvisionnait la Belgique.<\/p>\n\n\n\n

Les pertes diminuent de moiti\u00e9<\/h2>\n\n\n\n

C’est ce qu’a d\u00e9clar\u00e9 le PDG Tom Peeters lors de l’annonce des r\u00e9sultats annuels pour 2024, Crisp ayant enregistr\u00e9 une augmentation de 12 % de son chiffre d’affaires, qui s’\u00e9l\u00e8ve \u00e0 82,9 millions d’euros. La perte op\u00e9rationnelle a \u00e9t\u00e9 r\u00e9duite de moiti\u00e9<\/a>, \u00e0 23 millions d’euros, \u00e9crit le journal n\u00e9erlandais FD. Ce r\u00e9sultat a \u00e9t\u00e9 obtenu gr\u00e2ce \u00e0 la r\u00e9duction des co\u00fbts, notamment en fermant le centre de distribution en Belgique.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 une r\u00e9duction drastique des co\u00fbts, les pertes devraient \u00e9galement diminuer en 2025, et l’entreprise devrait r\u00e9aliser des b\u00e9n\u00e9fices un an plus tard. Outre les \u00e9conomies r\u00e9alis\u00e9es, la forte croissance des plats cuisin\u00e9s, qui offrent une marge plus importante, devrait \u00e9galement y contribuer.<\/p>\n\n\n\n

Centre de distribution unifi\u00e9 \u00e0 Amsterdam<\/h2>\n\n\n\n

Crisp continuera \u00e0 r\u00e9duire ses co\u00fbts l’ann\u00e9e prochaine. En 2026, Crisp ouvrira un centre de distribution unifi\u00e9 \u00e0 Amsterdam, qui remplacera les sites actuels d’Amsterdam et de Breda. Selon le FD, le PDG est convaincu que les b\u00e9n\u00e9fices d’un site d’emballage centralis\u00e9 compenseront les co\u00fbts suppl\u00e9mentaires li\u00e9s \u00e0 l’allongement des d\u00e9lais de livraison vers les clients du sud des Pays-Bas et de Belgique, qui repr\u00e9sente d\u00e9sormais un cinqui\u00e8me du chiffre d’affaires.<\/p>\n\n\n\n

Crisp dispose toutefois des fonds n\u00e9cessaires pour d\u00e9ployer une application d’IA permettant de mieux anticiper les souhaits des clients, et a \u00e9galement rembours\u00e9 un pr\u00eat (d\u00e9favorable) contract\u00e9 aupr\u00e8s de l’investisseur am\u00e9ricain Triple Point.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour la premi\u00e8re fois depuis son lancement en 2018, le supermarch\u00e9 en ligne hollandais Crisp enregistre un b\u00e9n\u00e9fice d\u2019exploitation, m\u00eame si ce n\u2019est qu\u2019au niveau mensuel. L\u2019entreprise souhaite que 2026 soit sa premi\u00e8re ann\u00e9e rentable et quitte donc le centre de distribution de Breda, qui approvisionnait la Belgique.<\/p>\n","protected":false},"author":10,"featured_media":138464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[586],"topic":[282,297],"region":[524],"class_list":{"0":"post-138463","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-crisp","11":"topic-acquisition","12":"topic-fermeture","13":"region-pays-bas"},"acf":[],"yoast_head":"\n\u00ab Crisp est rentable pour la premi\u00e8re fois \u00bb, mais se d\u00e9tourne de la Belgique - RetailDetail BE<\/title>\n<meta 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