{"id":138705,"date":"2025-12-30T10:55:18","date_gmt":"2025-12-30T09:55:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138705"},"modified":"2025-12-30T10:55:21","modified_gmt":"2025-12-30T09:55:21","slug":"edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/","title":{"rendered":"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours"},"content":{"rendered":"\n

Edeka m\u00e8ne <\/strong>des n\u00e9gociations difficiles avec Red Bull<\/strong> au sujet des prix et des conditions pour 2026. Le groupe allemand de supermarch\u00e9s qualifie les exigences du fabricant autrichien de boissons de \u00ab d\u00e9plac\u00e9es \u00bb et \u00e9voque des hausses de prix annonc\u00e9es dans une \u00ab fourchette \u00e0 deux chiffres inacceptable \u00bb.<\/p>\n\n\n\n

Augmentations de prix pour 2026<\/h2>\n\n\n\n

Selon Edeka, les deux parties m\u00e8nent actuellement des discussions intensives<\/a>, rapporte Lebensmittel Zeitung. Les tensions ont \u00e9clat\u00e9 apr\u00e8s que Red Bull a annonc\u00e9 des hausses de prix pour janvier 2026, que Edeka estime ne pas pouvoir justifier vis-\u00e0-vis du march\u00e9.<\/p>\n\n\n\n

Apr\u00e8s des informations faisant \u00e9tat d’une disponibilit\u00e9 limit\u00e9e dans certaines r\u00e9gions, Edeka souligne qu’il n’y a pour l’instant aucune interruption officielle des livraisons et qu’il n’y a pas de probl\u00e8mes d’approvisionnement structurels. \u00ab Il y a suffisamment de produits disponibles \u00bb, affirme-t-il. Le d\u00e9taillant r\u00e9agit ainsi aux signaux du march\u00e9 selon lesquels les commer\u00e7ants auraient \u00e9t\u00e9 inform\u00e9s des n\u00e9gociations en cours par le biais de documents de livraison et, dans certains cas, ne recevraient que des volumes limit\u00e9s de certaines \u00e9ditions.<\/p>\n\n\n\n

Moyen de pression classique<\/h2>\n\n\n\n

Dans les communications internes, il serait fait r\u00e9f\u00e9rence \u00e0 des \u00ab n\u00e9gociations en cours avec les fournisseurs et sur les produits \u00bb pour les produits concern\u00e9s. Dans le secteur, cela est consid\u00e9r\u00e9 comme un moyen de pression classique pour mod\u00e9rer les quantit\u00e9s command\u00e9es et renforcer ainsi la position de n\u00e9gociation. Dans le m\u00eame temps, Edeka souligne que les clients peuvent se tourner vers la marque maison Booster comme alternative moins co\u00fbteuse au sein de la gamme.<\/p>\n\n\n\n

Red Bull n’a pour l’instant pas r\u00e9pondu aux questions sur le conflit, \u00e9crit encore LZ. Pour les d\u00e9taillants, la marque de boissons \u00e9nergisantes reste n\u00e9anmoins un moteur important de chiffre d’affaires, en particulier aupr\u00e8s des jeunes consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Edeka m\u00e8ne des n\u00e9gociations difficiles avec Red Bull concernant les prix et les conditions pour 2026. Le groupe allemand de supermarch\u00e9s qualifie les exigences du fabricant autrichien de boissons de \u00ab d\u00e9plac\u00e9es \u00bb et \u00e9voque des hausses de prix annonc\u00e9es dans une \u00ab fourchette \u00e0 deux chiffres inacceptable \u00bb.<\/p>\n","protected":false},"author":10,"featured_media":138706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[621,1187],"topic":[],"region":[470],"class_list":{"0":"post-138705","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-edeka","11":"company-red-bull","12":"region-allemagne"},"acf":[],"yoast_head":"\nEdeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Edeka m\u00e8ne des n\u00e9gociations difficiles avec Red Bull concernant les prix et les conditions pour 2026. Le groupe allemand de supermarch\u00e9s qualifie les exigences du fabricant autrichien de boissons de \u00ab d\u00e9plac\u00e9es \u00bb et \u00e9voque des hausses de prix annonc\u00e9es dans une \u00ab fourchette \u00e0 deux chiffres inacceptable \u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-30T09:55:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T09:55:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/RedBull-shutterstock-271760582.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorg Snoeck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorg Snoeck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/\"},\"author\":{\"name\":\"Jorg Snoeck\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/71d9b89376db00e9b1aa8a2841e71a72\"},\"headline\":\"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours\",\"datePublished\":\"2025-12-30T09:55:18+00:00\",\"dateModified\":\"2025-12-30T09:55:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/\"},\"wordCount\":338,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/RedBull-shutterstock-271760582.jpg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/\",\"name\":\"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/RedBull-shutterstock-271760582.jpg\",\"datePublished\":\"2025-12-30T09:55:18+00:00\",\"dateModified\":\"2025-12-30T09:55:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/RedBull-shutterstock-271760582.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/RedBull-shutterstock-271760582.jpg\",\"width\":1000,\"height\":667,\"caption\":\"\u00a9 Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/71d9b89376db00e9b1aa8a2841e71a72\",\"name\":\"Jorg Snoeck\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g\",\"caption\":\"Jorg Snoeck\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/jorgsnoeck\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/","og_locale":"fr_FR","og_type":"article","og_title":"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours - RetailDetail BE","og_description":"Edeka m\u00e8ne des n\u00e9gociations difficiles avec Red Bull concernant les prix et les conditions pour 2026. Le groupe allemand de supermarch\u00e9s qualifie les exigences du fabricant autrichien de boissons de \u00ab d\u00e9plac\u00e9es \u00bb et \u00e9voque des hausses de prix annonc\u00e9es dans une \u00ab fourchette \u00e0 deux chiffres inacceptable \u00bb.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/","og_site_name":"RetailDetail BE","article_published_time":"2025-12-30T09:55:18+00:00","article_modified_time":"2025-12-30T09:55:21+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/RedBull-shutterstock-271760582.jpg","type":"image\/jpeg"}],"author":"Jorg Snoeck","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Jorg Snoeck","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/"},"author":{"name":"Jorg Snoeck","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/71d9b89376db00e9b1aa8a2841e71a72"},"headline":"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours","datePublished":"2025-12-30T09:55:18+00:00","dateModified":"2025-12-30T09:55:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/"},"wordCount":338,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/RedBull-shutterstock-271760582.jpg","articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/","name":"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/RedBull-shutterstock-271760582.jpg","datePublished":"2025-12-30T09:55:18+00:00","dateModified":"2025-12-30T09:55:21+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/RedBull-shutterstock-271760582.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/RedBull-shutterstock-271760582.jpg","width":1000,"height":667,"caption":"\u00a9 Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-rejette-les-exigences-tarifaires-de-red-bull-dans-les-negociations-en-cours\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Edeka rejette les exigences tarifaires de Red Bull dans les n\u00e9gociations en cours"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/71d9b89376db00e9b1aa8a2841e71a72","name":"Jorg Snoeck","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g","caption":"Jorg Snoeck"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/jorgsnoeck\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/12\/RedBull-shutterstock-271760582.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/138705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=138705"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/138705\/revisions"}],"predecessor-version":[{"id":138709,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/138705\/revisions\/138709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/138706"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=138705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=138705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=138705"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=138705"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=138705"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=138705"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=138705"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=138705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}