{"id":138731,"date":"2025-12-30T15:01:58","date_gmt":"2025-12-30T14:01:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138731"},"modified":"2025-12-30T15:01:59","modified_gmt":"2025-12-30T14:01:59","slug":"wijnegem-shopping-permet-a-ses-clients-dacheter-des-produits-derives-grace-a-leurs-likes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/wijnegem-shopping-permet-a-ses-clients-dacheter-des-produits-derives-grace-a-leurs-likes\/","title":{"rendered":"Wijnegem Shopping permet \u00e0 ses clients d&rsquo;acheter des produits d\u00e9riv\u00e9s gr\u00e2ce \u00e0 leurs likes"},"content":{"rendered":"\n<p>Le centre commercial <strong>Wijnegem Shopping Center<\/strong> ouvrira ce week-end (le premier week-end des soldes) une \u00ab Like Shop \u00bb proposant ses propres produits d\u00e9riv\u00e9s. Les visiteurs ne paieront pas avec de l&rsquo;argent, mais avec des pouces lev\u00e9s en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La base de fans num\u00e9riques s&rsquo;agrandit<\/h2>\n\n\n\n<p>Le centre commercial accueille environ huit millions de visiteurs par an, mais <a href=\"https:\/\/www.nieuwsblad.be\/regio\/antwerpen\/regio-antwerpen\/wijnegem\/wijnegem-shopping-center-lanceert-eigen-merchandising-op-originele-wijze-hoe-meer-likes-hoe-waardevoller-het-gadget\/120631665.html\">compte \u00e9galement 175 000 followers sur Facebook<\/a>, 39 000 sur Instagram et 21 000 sur TikTok, \u00e9crit Het Nieuwsblad. L&rsquo;\u00e9quipe marketing souhaite mobiliser ces fans via le Like Shop.<\/p>\n\n\n\n<p>Les visiteurs re\u00e7oivent gratuitement les produits d\u00e9riv\u00e9s sp\u00e9ciaux de Wijnegem Shopping lorsqu&rsquo;ils prouvent dans la boutique \u00e9ph\u00e9m\u00e8re qu&rsquo;ils suivent le centre sur les r\u00e9seaux sociaux et\/ou qu&rsquo;ils sont inscrits \u00e0 la newsletter. Plus une personne est active, plus le choix est large. Une \u00e9quipe d&rsquo;environ huit h\u00f4tesses v\u00e9rifie les anciens et les nouveaux followers, explique Yana Huremovic, responsable marketing et communication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Produits d\u00e9riv\u00e9s et r\u00e8gles du jeu<\/h2>\n\n\n\n<p>La gamme comprend notamment un stylo \u00e0 bille (pour un like), un sac de courses (deux ou trois), un jeu de cartes (trois), une gourde (quatre), une casquette (cinq) et un parapluie (six). Les mascottes r\u00e9cemment lanc\u00e9es par le centre commercial, les Winis, ont \u00e9galement leur propre merchandising : les clients peuvent acheter un souffleur de bulles (deux likes) ou une bo\u00eete \u00e0 sandwich (quatre).<\/p>\n\n\n\n<p>Selon Huremovic, il est exceptionnel que le centre commercial lance sa propre gamme de produits d\u00e9riv\u00e9s et les distribue gratuitement. La participation est limit\u00e9e \u00e0 une fois par personne, avec un maximum de deux gadgets par participant. Avis aux chasseurs de gadgets : la boutique \u00e9ph\u00e9m\u00e8re n&rsquo;est ouverte que ce week-end.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Le centre commercial Wijnegem Shopping Center ouvrira ce week-end (le premier week-end des soldes) une \u00ab Like Shop \u00bb proposant ses propres produits d\u00e9riv\u00e9s. Les visiteurs ne paieront pas avec de l\u2019argent, mais avec des pouces lev\u00e9s en ligne.<\/p>\n","protected":false},"author":10,"featured_media":138732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[1000],"topic":[488],"region":[561],"class_list":["post-138731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-wijnegem-shop-eat-enjoy","topic-marketing","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wijnegem Shopping permet \u00e0 ses clients d&#039;acheter des produits d\u00e9riv\u00e9s gr\u00e2ce \u00e0 leurs likes - RetailDetail 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