{"id":138748,"date":"2025-12-31T09:52:11","date_gmt":"2025-12-31T08:52:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138748"},"modified":"2025-12-31T11:53:31","modified_gmt":"2025-12-31T10:53:31","slug":"new-look-en-vitrine-apres-une-nouvelle-annee-deficitaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/new-look-en-vitrine-apres-une-nouvelle-annee-deficitaire\/","title":{"rendered":"New Look en vitrine apr\u00e8s une nouvelle ann\u00e9e d\u00e9ficitaire"},"content":{"rendered":"\n

(mis \u00e0 jour) New Look<\/strong> cl\u00f4ture l’exercice avec un chiffre d’affaires en baisse et une perte. La cha\u00eene de mode britannique a proc\u00e9d\u00e9 cette ann\u00e9e \u00e0 une r\u00e9organisation en profondeur et s’est retir\u00e9e d’Irlande. En 2026, la marque de v\u00eatements esp\u00e8re trouver des repreneurs.<\/p>\n\n\n\n

Une ann\u00e9e de transition<\/h2>\n\n\n\n

Le chiffre d’affaires a baiss\u00e9 cette ann\u00e9e de 6,5 % pour atteindre 687,7 millions de livres sterling (788,5 millions d’euros). L’entreprise a enregistr\u00e9 une perte d’exploitation de 47,6 millions de livres sterling (54,6 millions d’euros), contre un b\u00e9n\u00e9fice d’exploitation de 17,4 millions de livres sterling (20 millions d’euros) un an plus t\u00f4t.<\/p>\n\n\n\n

Ces pertes sont principalement dues \u00e0 la liquidation de la filiale irlandaise en f\u00e9vrier de cette ann\u00e9e, mais la cha\u00eene a \u00e9galement ferm\u00e9 progressivement des magasins ailleurs. L’exercice s’est termin\u00e9 avec 337 magasins au Royaume-Uni, contre 356 en 2024. New Look reste n\u00e9anmoins l’un des plus grands d\u00e9taillants de mode f\u00e9minine du pays, en particulier pour les jeunes consommatrices.<\/p>\n\n\n\n

Au milieu de cette ann\u00e9e, New Look a fait appel \u00e0 la banque d’investissement Rothschild pour proc\u00e9der \u00e0 un examen strat\u00e9gique, en vue d’une \u00e9ventuelle vente en 2026. Dans le m\u00eame temps, la cha\u00eene britannique a r\u00e9duit sa dette gr\u00e2ce \u00e0 une injection de capitaux de 30 millions de livres sterling (34,4 millions d’euros). Cela a permis de ramener la dette nette de 112,7 millions de livres sterling (140,7 millions d’euros) \u00e0 69,8 millions de livres sterling (80 millions d’euros).<\/p>\n\n\n\n

\u00ab Des signes encourageants de dynamisme \u00bb<\/h2>\n\n\n\n

\u00ab L’ann\u00e9e \u00e9coul\u00e9e a \u00e9t\u00e9 consacr\u00e9e \u00e0 affiner notre orientation et \u00e0 renforcer nos fondations existantes. Nous avons fait des choix d\u00e9lib\u00e9r\u00e9s pour simplifier notre activit\u00e9 et investir l\u00e0 o\u00f9 nous savons que nous pouvons gagner : dans le num\u00e9rique, les donn\u00e9es et l’exp\u00e9rience client \u00bb, commente Helen Connolly, directrice g\u00e9n\u00e9rale. \u00ab \u00c0 l’approche des f\u00eates de fin d’ann\u00e9e, nous observons des signes encourageants de dynamisme, avec une forte fid\u00e9lit\u00e9 et un engagement important de la part de nos clients, ainsi qu’une base num\u00e9rique en pleine expansion. \u00bb<\/p>\n\n\n\n

\u00ab Nous restons concentr\u00e9s sur notre objectif de doubler les commandes num\u00e9riques, de 500 millions \u00e0 1 milliard de livres sterling d’ici 2030. Il reste encore beaucoup \u00e0 faire, mais notre orientation est claire et notre strat\u00e9gie fonctionne. Nous abordons cette nouvelle phase avec confiance, discipline et une solide compr\u00e9hension de ce qui compte le plus pour nos clients \u00bb, selon Connolly.<\/p>\n","protected":false},"excerpt":{"rendered":"

New Look cl\u00f4ture l’exercice avec un chiffre d’affaires en baisse et une perte. La cha\u00eene de mode britannique a proc\u00e9d\u00e9 cette ann\u00e9e \u00e0 une r\u00e9organisation en profondeur et s’est retir\u00e9e d’Irlande. En 2026, la marque de v\u00eatements esp\u00e8re trouver des repreneurs.<\/p>\n","protected":false},"author":5,"featured_media":138749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[1782],"topic":[332,266],"region":[1659,381],"class_list":{"0":"post-138748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-new-look","10":"topic-restructuration","11":"topic-resultats-financiers","12":"region-irlande","13":"region-royaume-uni"},"acf":[],"yoast_head":"\nNew Look en vitrine apr\u00e8s une nouvelle ann\u00e9e d\u00e9ficitaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"New Look cl\u00f4ture l'exercice avec un chiffre d'affaires en baisse et une perte. 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