{"id":138758,"date":"2025-12-31T10:47:37","date_gmt":"2025-12-31T09:47:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138758"},"modified":"2025-12-31T10:47:39","modified_gmt":"2025-12-31T09:47:39","slug":"lefties-commercialise-ses-propres-appareils-menagers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/lefties-commercialise-ses-propres-appareils-menagers\/","title":{"rendered":"Lefties commercialise ses propres appareils m\u00e9nagers"},"content":{"rendered":"\n<p><strong>Lefties <\/strong>\u00e9largit sa gamme Home avec des appareils \u00e9lectrom\u00e9nagers gr\u00e2ce \u00e0 une collaboration avec la marque espagnole <strong>Create<\/strong>. La cha\u00eene bon march\u00e9 suit ainsi l&rsquo;exemple de Zara Home, qui collabore depuis longtemps avec Smeg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grille-pain de Lefties<\/h2>\n\n\n\n<p>Lefties a entam\u00e9 l&rsquo;ann\u00e9e derni\u00e8re un repositionnement afin de se faire une place plus claire au sein du groupe Inditex. La cha\u00eene a renouvel\u00e9 son \u00e9quipe de direction, a entam\u00e9 une expansion vers les grandes villes europ\u00e9ennes et a lanc\u00e9 sa propre ligne d&rsquo;int\u00e9rieur avec Lefties Home.<\/p>\n\n\n\n<p>Pour mettre en avant cette derni\u00e8re initiative, Lefties s&rsquo;associe d\u00e9sormais \u00e0 Create \u2013 l&rsquo;\u00e9quivalent espagnol de Smeg \u2013 afin de commercialiser ses propres appareils \u00e9lectrom\u00e9nagers. La collection comprend un grille-pain, une bouilloire, une machine \u00e0 caf\u00e9, un mousseur \u00e0 lait, une cafeti\u00e8re et un tourne-disque, disponibles en blanc et en noir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le Smeg espagnol<\/h2>\n\n\n\n<p>Avec cette collaboration, Lefties suit l&rsquo;exemple de Zara, qui travaille avec Smeg depuis 2019 pour renforcer l&rsquo;offre de Zara Home. La diff\u00e9rence : Zara Home vise un segment plus haut de gamme avec Smeg, tandis que Lefties souhaite conserver ses prix bas caract\u00e9ristiques. Les produits seront en vente dans la boutique en ligne de Lefties et dans certains magasins s\u00e9lectionn\u00e9s.<\/p>\n\n\n\n<p>Create a \u00e9t\u00e9 cr\u00e9\u00e9 en 2019 sous la direction de Luis Monserrate et d&rsquo;une \u00e9quipe issue du secteur de la mode, avec des talents provenant d&rsquo;entreprises telles que Zara, Pepe Jeans, Alibaba et El Corte Ingl\u00e9s. Le projet a d\u00e9marr\u00e9 avec un mod\u00e8le commercial enti\u00e8rement vertical et une marque ax\u00e9e sur le style de vie. En 2024, Create a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 76 millions d&rsquo;euros, soit 20 % de plus que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lefties \u00e9largit sa gamme Home avec des appareils \u00e9lectrom\u00e9nagers gr\u00e2ce \u00e0 une collaboration avec la marque espagnole Create. La cha\u00eene bon march\u00e9 suit ainsi l&rsquo;exemple de Zara Home, qui collabore depuis longtemps avec Smeg. <\/p>\n","protected":false},"author":5,"featured_media":138759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17,22,21],"tags":[],"people":[],"extra":[43],"company":[405,1704],"topic":[1312],"region":[580],"class_list":["post-138758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","category-mode","category-wonen","extra-plus","company-inditex","company-lefties","topic-partenariat","region-espagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lefties commercialise ses propres appareils m\u00e9nagers - 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