{"id":13891,"date":"2016-06-20T07:53:44","date_gmt":"2016-06-20T07:53:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/valois-revient-a-lautomne-2\/"},"modified":"2016-06-20T07:53:44","modified_gmt":"2016-06-20T07:53:44","slug":"valois-revient-a-lautomne-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/valois-revient-a-lautomne-2\/","title":{"rendered":"Valois revient \u00e0 l\u2019automne"},"content":{"rendered":"<p>La marque belge <strong>Valois<\/strong>,\u00a0qui permettait aux\u00a0clients\u00a0d&rsquo;\u00e9pargner des timbres chez les commer\u00e7ants locaux, fera son retour \u00e0 l\u2019automne.\u00a0Les initiateurs abandonnent n\u00e9anmoins les timbres et les remplacent par une carte de fid\u00e9lit\u00e9 num\u00e9rique.<\/p>\n<p><!--break--><\/p>\n<h2>Degr\u00e9 de notori\u00e9t\u00e9 \u00e9lev\u00e9<\/h2>\n<p>\u00ab Avec\u00a0un degr\u00e9 de notori\u00e9t\u00e9 de\u00a0plus de 89%\u00a0aupr\u00e8s des plus de\u00a030 ans, la marque Valois est bien plac\u00e9e pour poursuivre sa progression, tant en Flandre, qu\u2019\u00e0 Bruxelles et en Wallonie.\u00a0 Nous avons remarqu\u00e9 qu\u2019il existait une forte demande de cartes de fid\u00e9lit\u00e9 chez les commer\u00e7ants locaux \u00bb,\u00a0explique Philip Gielkens de Concrea Marketing, qui relance la carte sur le march\u00e9.<\/p>\n<p>\nEn plus de la carte de fid\u00e9lit\u00e9, il y aura un nouveau site internet qui proposera des promotions ainsi que des bons de r\u00e9ductions, mais \u00e9galement un magazine Valois qui sera disponible dans les magasins de journaux.<\/p>\n<p>\nConcrea pr\u00e9voit que\u00a0Valois retrouvera vite sa place. L\u2019entreprise compte sur la\u00a0passion du \u2018vintage\u2019\u00a0des consommateurs et sur la\u00a0force de\u00a0cette\u00a0marque purement\u00a0belge. Il s\u2019agit\u00a0de la deuxi\u00e8me marque d\u2019\u00e9pargne c\u00e9l\u00e8bre\u00a0faisant son comeback.\u00a0Auparavant\u00a0Concrea avait d\u00e9j\u00e0 relanc\u00e9 <strong>Artis Historia <\/strong>sous sa nouvelle forme.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque belge Valois,\u00a0qui permettait aux\u00a0clients\u00a0d&rsquo;\u00e9pargner des timbres chez les commer\u00e7ants locaux, fera son retour \u00e0 l\u2019automne.\u00a0Les initiateurs abandonnent n\u00e9anmoins les timbres et les remplacent par une carte de fid\u00e9lit\u00e9 num\u00e9rique. Degr\u00e9 de notori\u00e9t\u00e9 \u00e9lev\u00e9 \u00ab Avec\u00a0un degr\u00e9 de notori\u00e9t\u00e9 de\u00a0plus de 89%\u00a0aupr\u00e8s des plus de\u00a030 ans, la marque Valois est bien plac\u00e9e pour poursuivre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valois revient \u00e0 l\u2019automne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/valois-revient-a-lautomne-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valois revient \u00e0 l\u2019automne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La marque belge Valois,\u00a0qui permettait aux\u00a0clients\u00a0d&rsquo;\u00e9pargner des timbres chez les commer\u00e7ants locaux, fera son retour \u00e0 l\u2019automne.\u00a0Les initiateurs abandonnent n\u00e9anmoins les timbres et les remplacent par une carte de fid\u00e9lit\u00e9 num\u00e9rique. 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