{"id":138951,"date":"2026-01-05T12:44:44","date_gmt":"2026-01-05T11:44:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=138951"},"modified":"2026-01-05T13:50:48","modified_gmt":"2026-01-05T12:50:48","slug":"lidl-compare-ses-prix-a-ceux-dalbert-heijn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-compare-ses-prix-a-ceux-dalbert-heijn\/","title":{"rendered":"Lidl compare ses prix \u00e0 ceux d&rsquo;Albert Heijn aux Pays-Bas"},"content":{"rendered":"\n<p>Dans une nouvelle campagne aux Pays-Bas, <strong>Lidl <\/strong>compare explicitement ses prix \u00e0 ceux d&rsquo;<strong>Albert Heijn<\/strong> et de <strong>Jumbo<\/strong>. Selon le d\u00e9taillant, un caddie plein co\u00fbte 115,03 euros chez Albert Heijn, alors que le m\u00eame caddie co\u00fbte 89,22 euros chez Lidl.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9chantillon pr\u00e9lev\u00e9 en d\u00e9cembre<\/h2>\n\n\n\n<p>Lidl revendique ainsi une <a href=\"https:\/\/www.distrifood.nl\/195176\/lidl-vergelijkt-prijzen-met-albert-heijn-en-jumbo\">\u00e9conomie de \u00ab plus de 25 euros \u00bb<\/a>, \u00e9crit Distrifood. La comparaison est bas\u00e9e sur un \u00e9chantillon de produits achet\u00e9s le 15 d\u00e9cembre dernier sur AH.nl et dans un magasin Lidl \u00e0 Huizen. Selon le d\u00e9taillant, les prix pond\u00e9r\u00e9s ont \u00e9t\u00e9 utilis\u00e9s.<\/p>\n\n\n\n<p>La campagne porte le slogan : \u00ab Ne faites pas d&rsquo;\u00e9conomies sur la vie. Mais sur vos courses \u00bb. Selon Lidl, l&rsquo;avantage prix doit permettre \u00e0 ses clients de disposer d&rsquo;un budget pour d&rsquo;autres d\u00e9penses, telles que les loisirs et la d\u00e9tente. Un tableau explique comment la diff\u00e9rence de prix avec Albert Heijn est calcul\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La simplicit\u00e9 plut\u00f4t que les promotions<\/h2>\n\n\n\n<p>Selon Laura Klaver, directrice marketing de Lidl Pays-Bas, la formule reste fid\u00e8le \u00e0 sa strat\u00e9gie fondamentale de prix bas. \u00ab Pas de promotions compliqu\u00e9es, mais chaque jour la qualit\u00e9 au prix le plus bas, \u00e9tay\u00e9e par des faits \u00bb, \u00e9crit Mme Klaver sur LinkedIn. Lidl met \u00e9galement l&rsquo;accent sur les comparaisons avec les marques A et Mme Klaver confirme que la campagne comprend \u00e9galement des comparaisons de prix avec Jumbo.<\/p>\n\n\n\n<p>La campagne fait suite aux d\u00e9clarations pr\u00e9c\u00e9dentes du PDG de Lidl, Peter de Roos, qui affirmait que \u00ab les Pays-Bas ont exag\u00e9r\u00e9 avec les promotions \u00bb. Lidl a annonc\u00e9 l&rsquo;ann\u00e9e derni\u00e8re son repositionnement europ\u00e9en, avec l&rsquo;ambition de passer du statut de plus grand d\u00e9taillant \u00e0 celui de marque la plus appr\u00e9ci\u00e9e d&rsquo;Europe. Les comparaisons de prix explicites avec Albert Heijn et Jumbo s&rsquo;inscrivent dans ce nouveau positionnement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans une nouvelle campagne promotionnelle, Lidl compare explicitement ses prix \u00e0 ceux d&rsquo;Albert Heijn et de Jumbo. Selon le d\u00e9taillant, un caddie plein chez Albert Heijn co\u00fbte 115,03 euros, tandis que le m\u00eame caddie chez Lidl co\u00fbte 89,22 euros.<\/p>\n","protected":false},"author":10,"featured_media":138952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[123,217,204],"topic":[],"region":[524],"class_list":["post-138951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-albert-heijn","company-jumbo","company-lidl","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl compare ses prix \u00e0 ceux d&#039;Albert Heijn aux Pays-Bas - RetailDetail 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