{"id":139078,"date":"2026-01-06T10:20:26","date_gmt":"2026-01-06T09:20:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139078"},"modified":"2026-01-06T10:20:29","modified_gmt":"2026-01-06T09:20:29","slug":"picard-confirme-ses-ambitions-a-letranger-avec-la-nomination-dun-directeur-international","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picard-confirme-ses-ambitions-a-letranger-avec-la-nomination-dun-directeur-international\/","title":{"rendered":"Picard confirme ses ambitions \u00e0 l&rsquo;\u00e9tranger avec la nomination d&rsquo;un directeur international"},"content":{"rendered":"\n<p>La cha\u00eene de produits surgel\u00e9s <strong>Picard <\/strong>acc\u00e9l\u00e8re son expansion internationale et nomme Maxime Margain au poste de directeur international. La formule fran\u00e7aise aurait des vues sur la Grande-Bretagne, mais souhaiterait \u00e9galement s&rsquo;\u00e9tendre plus loin en Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D&rsquo;abord traverser la Manche<\/h2>\n\n\n\n<p>\u00c2g\u00e9 de 40 ans, Margain a d\u00e9but\u00e9 sa carri\u00e8re en 2009 chez Auchan en tant que directeur commercial. En 2011, il a rejoint le groupe St Michel, qui l&rsquo;a nomm\u00e9 directeur national pour le Royaume-Uni et l&rsquo;Irlande en 2018. Il <a href=\"https:\/\/www.lsa-conso.fr\/picard-confirme-ses-ambitions-hors-de-france-et-nomme-un-directeur-international,463835\">a pris ses fonctions chez Picard le 5 janvier<\/a> et rend compte directement \u00e0 la pr\u00e9sidente C\u00e9cile Guillou, selon LSA.<\/p>\n\n\n\n<p>Picard est d\u00e9j\u00e0 pr\u00e9sent hors de France. La cha\u00eene compte environ vingt magasins sous son propre nom en Belgique et au Luxembourg. Picard travaille \u00e9galement avec des partenaires en Grande-Bretagne, aux Pays-Bas, au Japon, en Cor\u00e9e du Sud, \u00e0 Ta\u00efwan et \u00e0 Singapour. Selon des initi\u00e9s, les prochains projets d&rsquo;expansion devraient se concentrer sur la Grande-Bretagne et, plus largement, sur l&rsquo;Europe.<\/p>\n\n\n\n<p>Picard pr\u00e9voit un chiffre d&rsquo;affaires de 1,8 milliard d&rsquo;euros pour l&rsquo;exercice 2025-2026, qui se termine en mars. Au cours des deux derni\u00e8res ann\u00e9es, la cha\u00eene a enregistr\u00e9 une croissance de 7 % gr\u00e2ce \u00e0 son expansion : le sp\u00e9cialiste des produits surgel\u00e9s ouvre chaque ann\u00e9e une quarantaine de nouveaux magasins. Cela lui permet \u00e9galement d&rsquo;attirer de nouveaux clients : l&rsquo;ann\u00e9e derni\u00e8re, 345 000 clients suppl\u00e9mentaires ont \u00e9t\u00e9 enregistr\u00e9s, et d&rsquo;ici 2028, l&rsquo;entreprise vise un million de clients suppl\u00e9mentaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de surgel\u00e9s Picard acc\u00e9l\u00e8re son expansion internationale et nomme Maxime Margain au poste de directeur International. La formule fran\u00e7aise aurait des vues sur la Grande-Bretagne, mais souhaiterait \u00e9galement s&rsquo;\u00e9tendre plus loin en Europe.<\/p>\n","protected":false},"author":5,"featured_media":139079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[720],"topic":[609,276],"region":[342],"class_list":{"0":"post-139078","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-picard","11":"topic-changement-de-direction","12":"topic-expansion","13":"region-france"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picard confirme ses ambitions \u00e0 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