{"id":13908,"date":"2016-06-21T08:16:45","date_gmt":"2016-06-21T08:16:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-lance-une-nouvelle-collection-de-sport\/"},"modified":"2016-06-21T08:16:45","modified_gmt":"2016-06-21T08:16:45","slug":"hm-lance-une-nouvelle-collection-de-sport","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-lance-une-nouvelle-collection-de-sport\/","title":{"rendered":"H&amp;M lance une nouvelle collection de sport"},"content":{"rendered":"<p>For Every Victory, c\u2019est ainsi qu\u2019a \u00e9t\u00e9 baptis\u00e9e la nouvelle collection de sport du groupe de mode su\u00e9dois <strong>H&amp;M<\/strong>. La collection a \u00e9t\u00e9 cr\u00e9\u00e9e en collaboration avec l\u2019\u00e9quipe olympique su\u00e9doise. Caitlyn Jenner sera l\u2019un des visages de la campagne.<\/p>\n<p><!--break--><\/p>\n<h2>Concurrence avec les marques de sport<\/h2>\n<p>Outre Caitlyn Jenner, d\u2019autres sportifs figureront dans la campagne de cette nouvelle collection : Chelsea Werner, une gymnaste atteinte du syndrome de Down, le surfeur Mike Coots qui a perdu une jambe apr\u00e8s avoir \u00e9t\u00e9 attaqu\u00e9 par un requin et la boxeuse Namibia Flores.<\/p>\n<p>\nLes athl\u00e8tes olympiques su\u00e9dois <a href=\"http:\/\/www.mediapost.com\/publications\/article\/278376\/hm-throws-down-with-new-sports-line-starring-cai.html\" target=\"_blank\" rel=\"noopener\">ont test\u00e9 les collections <\/a>et ont donn\u00e9 des conseils au niveau du design, de la performance et du confort des v\u00eatements. H&amp;M est d\u2019ailleurs le fournisseur officiel des tenues des \u00e9quipes olympiques et paralympiques\u00a0 des JO de Rio.<\/p>\n<p>\nAvec cette nouvelle collection H&amp;M semble vouloir concurrencer des marques de sport tels que Nike, Adidas et Under Armour. Afin de rester fid\u00e8le \u00e0 sa politique en mati\u00e8re de d\u00e9veloppement durable, le groupe a fait fabriquer les v\u00eatements en polyester recyclable.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Every Victory, c\u2019est ainsi qu\u2019a \u00e9t\u00e9 baptis\u00e9e la nouvelle collection de sport du groupe de mode su\u00e9dois H&amp;M. La collection a \u00e9t\u00e9 cr\u00e9\u00e9e en collaboration avec l\u2019\u00e9quipe olympique su\u00e9doise. Caitlyn Jenner sera l\u2019un des visages de la campagne. Concurrence avec les marques de sport Outre Caitlyn Jenner, d\u2019autres sportifs figureront dans la campagne de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M lance une nouvelle collection de sport - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-lance-une-nouvelle-collection-de-sport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M lance une nouvelle collection de sport - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"For Every Victory, c\u2019est ainsi qu\u2019a \u00e9t\u00e9 baptis\u00e9e la nouvelle collection de sport du groupe de mode su\u00e9dois H&amp;M. La collection a \u00e9t\u00e9 cr\u00e9\u00e9e en collaboration avec l\u2019\u00e9quipe olympique su\u00e9doise. Caitlyn Jenner sera l\u2019un des visages de la campagne. 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