{"id":139137,"date":"2026-01-06T14:05:43","date_gmt":"2026-01-06T13:05:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139137"},"modified":"2026-01-06T14:05:46","modified_gmt":"2026-01-06T13:05:46","slug":"spar-presente-sa-nouvelle-cellule-commerciale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/spar-presente-sa-nouvelle-cellule-commerciale\/","title":{"rendered":"Spar pr\u00e9sente sa nouvelle cellule commerciale"},"content":{"rendered":"\n<p>La branche hollandaise de <strong>Spar<\/strong> a renouvel\u00e9 sa structure commerciale afin de mieux se positionner pour l&rsquo;avenir. La cr\u00e9ation de deux \u00e9quipes multidisciplinaires est au c\u0153ur de cette restructuration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deux \u00e9quipes<\/h2>\n\n\n\n<p>L&rsquo;\u00e9quipe Foodretail se concentrera sur les magasins de proximit\u00e9 Spar et sera dirig\u00e9e par Rob\u00e8r Delver, qui travaillait auparavant chez Ahold Delhaize et Plus Retail. L&rsquo;\u00e9quipe Foodvenience se concentrera quant \u00e0 elle sur les emplacements tr\u00e8s fr\u00e9quent\u00e9s, tels que les gares. Ce d\u00e9partement est dirig\u00e9 par Martijn van der Hoeven.<\/p>\n\n\n\n<p>Les postes cl\u00e9s de la gestion des cat\u00e9gories et de la gestion des donn\u00e9es restent entre les mains de Richard Versleijen et Thomas Heijnen. Avec Delver et Van der Hoeven, ainsi que le directeur marketing Chrischa Ligtenberg, ils forment d\u00e9sormais la cellule commerciale de Spar Nederland.<\/p>\n\n\n\n<p>En outre, l&rsquo;\u00e9quipe marketing aura \u00e9galement la responsabilit\u00e9 de la communication, afin que tous les messages marketing et communication v\u00e9hiculent le m\u00eame message (de marque). En r\u00e9unissant des sp\u00e9cialistes de diff\u00e9rents domaines au sein d&rsquo;\u00e9quipes multidisciplinaires, la cha\u00eene souhaite \u00e9galement renforcer son efficacit\u00e9 et son innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spar Nederland a renouvel\u00e9 sa structure commerciale afin de mieux se positionner pour l&rsquo;avenir. La cr\u00e9ation de deux \u00e9quipes multidisciplinaires est au c\u0153ur de cette restructuration.<\/p>\n","protected":false},"author":10,"featured_media":139138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[483],"topic":[609],"region":[524],"class_list":["post-139137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-spar","topic-changement-de-direction","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spar pr\u00e9sente sa nouvelle cellule commerciale - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La branche hollandaise de Spar a renouvel\u00e9 sa 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