{"id":139198,"date":"2026-01-07T09:45:26","date_gmt":"2026-01-07T08:45:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139198"},"modified":"2026-01-07T09:45:28","modified_gmt":"2026-01-07T08:45:28","slug":"shein-rouvre-partiellement-son-marche-francais","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/shein-rouvre-partiellement-son-marche-francais\/","title":{"rendered":"Shein rouvre partiellement sa marketplace en France"},"content":{"rendered":"\n

Quelques semaines apr\u00e8s que le tribunal ait rejet\u00e9 la demande de l’\u00c9tat fran\u00e7ais visant \u00e0 bloquer temporairement Shein<\/strong>, le g\u00e9ant chinois du commerce \u00e9lectronique rouvre sa marketplace dans le pays, avec toutefois une offre limit\u00e9e.<\/p>\n\n\n\n

Offre s\u00e9lectionn\u00e9e<\/h2>\n\n\n\n

Shein avait ferm\u00e9 de sa propre initiative sa place de march\u00e9 aux vendeurs tiers en France le 5 novembre, apr\u00e8s que la DGCCRF (Direction g\u00e9n\u00e9rale de la concurrence, de la consommation et de la r\u00e9pression des fraudes) y ait d\u00e9couvert des poup\u00e9es \u00e0 caract\u00e8re p\u00e9dopornographique, des armes et des m\u00e9dicaments interdits. Le gouvernement fran\u00e7ais a alors demand\u00e9 le blocage temporaire de Shein en France, mais cette demande a \u00e9t\u00e9 rejet\u00e9e par le tribunal de Paris le 19 d\u00e9cembre<\/a>, m\u00eame si certaines conditions ont \u00e9t\u00e9 impos\u00e9es \u00e0 l’entreprise.<\/p>\n\n\n\n

Bien que le gouvernement ait fait appel de cette d\u00e9cision, il semble que Shein rouvre progressivement sa plateforme : depuis quelques jours, des produits de vendeurs tiers sont \u00e0 nouveau disponibles<\/a> sur le march\u00e9 fran\u00e7ais, rapporte LSA. La r\u00e9ouverture semble se limiter \u00e0 une s\u00e9lection de produits de marques connues. Les cat\u00e9gories plus risqu\u00e9es, telles que les articles pornographiques ou les jouets pour enfants, ne sont pas disponibles, \u00e0 l’exception des Lego. Peut-\u00eatre parce que Shein est conscient que l’offre sera surveill\u00e9e de pr\u00e8s.<\/p>\n\n\n\n

La place de march\u00e9 n’est pas sans importance pour l’acteur du commerce \u00e9lectronique : un jour apr\u00e8s la fermeture, le 6 novembre, le chiffre d’affaires de Shein en France a chut\u00e9 de 38 %.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quelques semaines apr\u00e8s que le tribunal ait rejet\u00e9 la demande de l’\u00c9tat fran\u00e7ais visant \u00e0 bloquer temporairement Shein, le g\u00e9ant chinois du commerce \u00e9lectronique rouvre sa boutique en ligne dans le pays, avec toutefois une offre limit\u00e9e. <\/p>\n","protected":false},"author":3,"featured_media":139199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[595],"people":[],"extra":[43],"company":[571],"topic":[198],"region":[342],"class_list":["post-139198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-marktplaats","extra-plus","company-shein","topic-e-commerce","region-france"],"acf":[],"yoast_head":"\nShein rouvre partiellement sa marketplace en France - RetailDetail 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