{"id":139254,"date":"2026-01-07T12:53:47","date_gmt":"2026-01-07T11:53:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139254"},"modified":"2026-01-07T12:53:49","modified_gmt":"2026-01-07T11:53:49","slug":"la-marque-de-tissus-colores-marimekko-lance-sa-propre-application","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-marque-de-tissus-colores-marimekko-lance-sa-propre-application\/","title":{"rendered":"La marque de tissus color\u00e9s Marimekko lance sa propre application"},"content":{"rendered":"\n<p>La marque finlandaise <strong>Marimekko<\/strong>, connue pour ses motifs color\u00e9s, lance une application. Pour la marque, cette application doit \u00eatre plus qu&rsquo;une simple boutique en ligne : elle doit \u00e9galement plonger les clients dans l&rsquo;univers color\u00e9 de la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dans les coulisses<\/h2>\n\n\n\n<p>\u00ab Nous consid\u00e9rons l&rsquo;application comme <a href=\"https:\/\/www.glossy.co\/fashion\/how-marimekko-aims-to-strengthen-customers-loyalty-with-its-new-app\/\">un passeport pour les coulisses du monde joyeux de Marimekko<\/a>, qui contient notre vaste archive d&rsquo;imprim\u00e9s et le contenu de notre usine d&rsquo;impression textile \u00e0 Helsinki, en Finlande \u00bb, explique Mikki Inkeroinen, directeur technique chez Marimekko, \u00e0 Glossy. Le d\u00e9ploiement a d\u00e9j\u00e0 eu lieu sur les principaux march\u00e9s et, selon l&rsquo;entreprise, les premi\u00e8res r\u00e9actions sont positives.<\/p>\n\n\n\n<p>L&rsquo;application a \u00e9t\u00e9 d\u00e9velopp\u00e9e principalement pour permettre aux clients fid\u00e8les de passer plus de temps avec la marque et d&rsquo;explorer le processus cr\u00e9atif, dans le but d&rsquo;offrir une exp\u00e9rience d&rsquo;achat aussi fluide que possible. \u00ab En bref, je dirais que l&rsquo;application nous permet de mieux servir les amis de Marimekko qu&rsquo;auparavant \u00bb, explique Inkeroinen.<\/p>\n\n\n\n<p>L&rsquo;\u00e9volution des attentes des clients, qui recherchent davantage de connexion \u00e9motionnelle, d&rsquo;h\u00e9ritage et d&rsquo;authenticit\u00e9, a d\u00e9termin\u00e9 le contenu et les fonctionnalit\u00e9s de l&rsquo;application. Le r\u00e9sultat est un m\u00e9lange de storytelling et de \u00ab coulisses \u00bb en plus de la vente au d\u00e9tail. Ce lancement s&rsquo;inscrit \u00e9galement dans la strat\u00e9gie actuelle de Marimekko, qui mise fortement sur la num\u00e9risation \u00ab de bout en bout \u00bb. \u00ab Nous utilisons les technologies (dont l&rsquo;IA) pour am\u00e9liorer en permanence notre compr\u00e9hension des clients et nos processus, de la cha\u00eene d&rsquo;approvisionnement \u00e0 l&rsquo;exp\u00e9rience consommateur \u00bb, explique Inkeroinen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque finlandaise Marimekko, connue pour ses motifs color\u00e9s, lance une application. Pour la marque, cette application doit \u00eatre plus qu&rsquo;une simple boutique en ligne : elle doit \u00e9galement plonger les clients dans l&rsquo;univers color\u00e9 de la marque.<\/p>\n","protected":false},"author":5,"featured_media":139255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1012],"people":[],"extra":[43],"company":[1933],"topic":[631],"region":[],"class_list":["post-139254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-omnichannel","extra-plus","company-marimekko","topic-digitalisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque de tissus color\u00e9s Marimekko lance sa propre application - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque finlandaise Marimekko lance une application. 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