{"id":139334,"date":"2026-01-08T10:19:34","date_gmt":"2026-01-08T09:19:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139334"},"modified":"2026-01-08T10:28:15","modified_gmt":"2026-01-08T09:28:15","slug":"les-marques-furieuses-contre-un-outil-dia-qui-place-des-produits-non-sollicites-sur-amazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-marques-furieuses-contre-un-outil-dia-qui-place-des-produits-non-sollicites-sur-amazon\/","title":{"rendered":"Des marques furieuses contre un outil d’IA qui place des produits sur Amazon"},"content":{"rendered":"\n

Gr\u00e2ce \u00e0 une nouvelle fonctionnalit\u00e9 \u00ab buy for me \u00bb test\u00e9e par Amazon<\/strong> aux \u00c9tats-Unis, des marques qui ont d\u00e9lib\u00e9r\u00e9ment choisi de ne pas travailler avec l’entreprise apparaissent \u00e9galement sur la plateforme de commerce \u00e9lectronique. L’indignation est grande.<\/p>\n\n\n\n

Sans autorisation<\/h2>\n\n\n\n

Aux \u00c9tats-Unis, Amazon teste une nouvelle fonctionnalit\u00e9 d’intelligence artificielle qui permet aux acheteurs d’acheter des produits sur des boutiques en ligne externes \u00e0 partir de la boutique en ligne, lorsque les produits recherch\u00e9s ne sont pas disponibles sur la plateforme Amazon. Ainsi, des marques qui ne collaborent pas avec Amazon apparaissent sans leur consentement sur la place de march\u00e9 du g\u00e9ant du commerce \u00e9lectronique, qui passe alors une commande au nom du client aupr\u00e8s de ces boutiques en ligne externes via un agent d’intelligence artificielle.<\/p>\n\n\n\n

Cela ne pla\u00eet pas aux marques concern\u00e9es, qui d\u00e9couvrent que leur gamme appara\u00eet sans leur autorisation sur la place de march\u00e9 d’Amazon, m\u00eame lorsqu’elles \u00e9vitent d\u00e9lib\u00e9r\u00e9ment la plateforme. Cette pratique entra\u00eene en outre des erreurs : plusieurs fabricants ont re\u00e7u des commandes provenant d’une adresse e-mail @buyforme.amazon pour des articles qui n’\u00e9taient pas en stock ou qui ne faisaient plus partie de la gamme. Cela nuit \u00e0 leur r\u00e9putation. L’indignation est grande sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n

Les boutiques en ligne qui ne souhaitent pas participer au programme \u00ab buy for me \u00bb doivent contacter Amazon par e-mail. Le d\u00e9taillant s’engage \u00e0 r\u00e9pondre dans les deux jours ouvrables. Cette pratique suscite \u00e9galement la col\u00e8re. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Gr\u00e2ce \u00e0 une nouvelle fonctionnalit\u00e9 \u00ab buy for me \u00bb test\u00e9e par Amazon aux \u00c9tats-Unis, des marques qui ont d\u00e9lib\u00e9r\u00e9ment choisi de ne pas travailler avec l’entreprise apparaissent \u00e9galement sur la plateforme de commerce \u00e9lectronique. L’indignation est grande. <\/p>\n","protected":false},"author":3,"featured_media":139335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467,595],"people":[],"extra":[],"company":[206],"topic":[198],"region":[446],"class_list":["post-139334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","tag-marktplaats","company-amazon","topic-e-commerce","region-etats-unis-2"],"acf":[],"yoast_head":"\nDes marques furieuses contre un outil d'IA qui place des produits sur Amazon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 une nouvelle fonctionnalit\u00e9 \u00ab buy for me \u00bb test\u00e9e par Amazon aux \u00c9tats-Unis, des marques apparaissent sur la 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