{"id":139346,"date":"2026-01-08T10:56:34","date_gmt":"2026-01-08T09:56:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139346"},"modified":"2026-01-08T10:56:36","modified_gmt":"2026-01-08T09:56:36","slug":"delhaize-compare-ses-prix-a-ceux-de-lidl-carrefour-et-intermarche-afin-de-briser-les-perceptions-erronees","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-compare-ses-prix-a-ceux-de-lidl-carrefour-et-intermarche-afin-de-briser-les-perceptions-erronees\/","title":{"rendered":"Delhaize compare ses prix \u00e0 Lidl, Carrefour et Intermarch\u00e9 afin de briser les \u00ab perceptions erron\u00e9es \u00bb"},"content":{"rendered":"\n<p>Dans une publicit\u00e9 remarquable parue dans les journaux, <strong>Delhaize <\/strong>affirme \u00eatre moins cher que ses concurrents<strong> Lidl<\/strong>, <strong>Carrefour <\/strong>et <strong>Intermarch\u00e9<\/strong> pour une s\u00e9lection de produits de base \u00e0 prix comp\u00e9titifs. Le d\u00e9taillant souhaite ainsi corriger une perception erron\u00e9e des prix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">31 produits compar\u00e9s<\/h2>\n\n\n\n<p>\u00ab Delhaize est moins cher que vous ne pensez \u00bb, affirme l&rsquo;annonce, qui fait r\u00e9f\u00e9rence aux plus de 1 200 produits \u00ab P&rsquo;tit Lions \u00bb de la gamme, des produits de base propos\u00e9s \u00e0 bas prix tout au long de l&rsquo;ann\u00e9e. Le d\u00e9taillant \u00e9taye cette affirmation en publiant une comparaison des prix de 31 produits alimentaires, allant de la pizza bolognaise et du pain blanc fermier aux chips de poivrons et au saumon fum\u00e9. Le ticket de caisse pour cette liste de courses s&rsquo;\u00e9l\u00e8ve \u00e0 46,45 euros chez Delhaize, 46,57 euros chez Lidl, 52,30 euros chez Carrefour et 48,41 euros chez Intermarch\u00e9 \u2013 ce dernier n&rsquo;est mentionn\u00e9 que dans la publicit\u00e9 en fran\u00e7ais. Colruyt, Aldi, Albert Heijn et Jumbo ne sont pas pris en compte.<\/p>\n\n\n\n<p>La comparaison est bas\u00e9e sur un \u00ab \u00e9chantillon repr\u00e9sentatif \u00bb pr\u00e9lev\u00e9 le 28 octobre 2025 et ne tient pas compte des r\u00e9ductions ou promotions temporaires, selon la publicit\u00e9. Delhaize <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-baisse-les-prix-de-500-marques-propres\/\">a lanc\u00e9 son offre P&rsquo;tits Lions en juin 2022<\/a>. Au d\u00e9part, la gamme comprenait 500 produits de base, mais ce nombre a depuis consid\u00e9rablement augment\u00e9. Selon le d\u00e9taillant, ils repr\u00e9sentent d\u00e9j\u00e0 pr\u00e8s de 40 % du volume de la gamme de produits de marque propre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Les clients n&rsquo;ont pas besoin de faire un d\u00e9tour \u00bb<\/h2>\n\n\n\n<p>\u00ab De nombreuses enqu\u00eates de prix externes ind\u00e9pendantes montrent que Delhaize a effectivement renforc\u00e9 sa r\u00e9alit\u00e9 en mati\u00e8re de prix, r\u00e9duit consid\u00e9rablement l&rsquo;\u00e9cart avec la concurrence et est plus comp\u00e9titif que jamais \u00bb, r\u00e9agit le porte-parole Roel Dekelver. \u00ab Malgr\u00e9 ces efforts, nous constatons que les consommateurs associent r\u00e9guli\u00e8rement Delhaize \u00e0 une perception de prix plus \u00e9lev\u00e9s, alors que cette image ne correspond pas \u00e0 la r\u00e9alit\u00e9 dans nos magasins et en ligne. Notre nouvelle campagne vise \u00e0 briser cette perception erron\u00e9e et \u00e0 montrer clairement que Delhaize est tr\u00e8s comp\u00e9titif avec ses produits P&rsquo;tits Lions m\u00eame par rapport \u00e0 d&rsquo;autres d\u00e9taillants. Nos produits P&rsquo;tits Lions sont comparables aux prix des marques propres de Lidl et jusqu&rsquo;\u00e0 10 % moins chers que ceux de Carrefour et Intermarch\u00e9. Les clients n&rsquo;ont donc pas besoin de faire un d\u00e9tour pour trouver leurs produits quotidiens \u00e0 un prix correct. \u00bb<\/p>\n\n\n\n<p>La campagne arrive \u00e0 un moment o\u00f9 plusieurs cha\u00eenes de supermarch\u00e9s en Belgique lancent des promotions. Au d\u00e9but de l&rsquo;ann\u00e9e, apr\u00e8s les f\u00eates de fin d&rsquo;ann\u00e9e, les consommateurs sont g\u00e9n\u00e9ralement plus sensibles aux prix. Aldi a annonc\u00e9 cette semaine des baisses de prix <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-belgique-celebre-son-50e-anniversaire-avec-des-reductions-de-prix\/\">sur plus de cinquante produits<\/a>, \u00e0 l&rsquo;occasion de son cinquanti\u00e8me anniversaire, Lidl lance les \u00ab semaines super-h\u00e9ros \u00bb et Jumbo <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-relance-son-operation-prijzenstorm-aux-pays-bas-et-en-belgique\/\">d\u00e9clenche ce mois-ci une \u00ab temp\u00eate de prix \u00bb.<\/a> Le leader du march\u00e9 Colruyt adopte une approche tr\u00e8s diff\u00e9rente, avec une campagne marketing \u00e9motionnelle qui montre comment le d\u00e9taillant soutient les parents dans leur vie familiale quotidienne, sous le slogan \u00ab Ensemble avec Colruyt \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans une publicit\u00e9 remarquable parue dans les journaux, Delhaize affirme \u00eatre moins cher que ses concurrents  Lidl, Carrefour et Intermarch\u00e9 pour une s\u00e9lection de produits de base \u00e0 prix comp\u00e9titifs. Le d\u00e9taillant souhaite ainsi corriger une perception erron\u00e9e des prix. <\/p>\n","protected":false},"author":3,"featured_media":139347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[767],"region":[226],"class_list":{"0":"post-139346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-delhaize","10":"topic-concurrence-des-prix","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize compare ses prix \u00e0 Lidl, Carrefour et Intermarch\u00e9 afin de briser les \u00ab perceptions erron\u00e9es \u00bb - RetailDetail 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