{"id":139365,"date":"2026-01-08T11:40:22","date_gmt":"2026-01-08T10:40:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139365"},"modified":"2026-01-08T11:40:24","modified_gmt":"2026-01-08T10:40:24","slug":"le-leader-britannique-tesco-atteint-sa-plus-forte-part-de-marche-depuis-dix-ans","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-leader-britannique-tesco-atteint-sa-plus-forte-part-de-marche-depuis-dix-ans\/","title":{"rendered":"Le leader britannique Tesco atteint sa plus forte part de march\u00e9 depuis dix ans"},"content":{"rendered":"\n

Tesco<\/strong> gagne des parts de march\u00e9 gr\u00e2ce \u00e0 une p\u00e9riode de No\u00ebl tr\u00e8s favorable : au Royaume-Uni, les ventes ont augment\u00e9 de 3,2 % au cours des six semaines pr\u00e9c\u00e9dant le 3 janvier. Le d\u00e9taillant affirme avoir connu une croissance sup\u00e9rieure \u00e0 celle du march\u00e9, tant en valeur qu’en volume.<\/p>\n\n\n\n

Forte croissance dans le secteur des produits frais<\/h2>\n\n\n\n

Au Royaume-Uni, les ventes ont augment\u00e9 de 3,2 % au cours des six semaines pr\u00e9c\u00e9dant le 3 janvier. Au niveau du groupe, la croissance s’est \u00e9lev\u00e9e \u00e0 2,4 %, frein\u00e9e par une baisse de 2,1 % chez Booker<\/strong>. La part de march\u00e9 a augment\u00e9 pour atteindre 29,4 % au cours des quatre semaines jusqu’au 28 d\u00e9cembre. Le secteur des produits frais s’est distingu\u00e9 avec une croissance comparable de 6,6 %, ce qui, selon la cha\u00eene, est d\u00fb \u00e0 \u00ab des investissements continus dans la valeur et la qualit\u00e9 \u00bb sur l’ensemble de la gamme. La marque maison haut de gamme Finest a \u00e9galement enregistr\u00e9 une croissance \u00e0 deux chiffres de son chiffre d’affaires pendant la p\u00e9riode de No\u00ebl, tout comme les ventes en ligne. Pour le troisi\u00e8me trimestre (13 semaines jusqu’au 22 novembre), Tesco a annonc\u00e9 une croissance de 3,1 % au niveau du groupe.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 cette forte p\u00e9riode de fin d’ann\u00e9e, Tesco pr\u00e9voit d\u00e9sormais que le b\u00e9n\u00e9fice d’exploitation ajust\u00e9 se situera dans la fourchette haute des pr\u00e9visions annuelles, soit entre 2,9 et 3,1 milliards de livres sterling (3,39 \u00e0 3,63 milliards d’euros). \u00ab Je me r\u00e9jouis des excellents r\u00e9sultats que nous avons obtenus pour nos clients pendant la p\u00e9riode de No\u00ebl. Nos investissements dans la valeur, la qualit\u00e9 et le service ont permis d’am\u00e9liorer encore la satisfaction des clients et d’enregistrer une forte croissance dans le secteur des produits frais, ce qui nous a permis d’atteindre notre plus forte part de march\u00e9 au Royaume-Uni depuis plus de dix ans \u00bb, a d\u00e9clar\u00e9 le PDG Ken Murphy.<\/p>\n\n\n\n

<\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Tesco gagne des parts de march\u00e9 gr\u00e2ce \u00e0 une p\u00e9riode de No\u00ebl tr\u00e8s favorable : au Royaume-Uni, les ventes ont augment\u00e9 de 3,2 % au cours des six semaines pr\u00e9c\u00e9dant le 3 janvier. Le d\u00e9taillant affirme avoir connu une croissance sup\u00e9rieure \u00e0 celle du march\u00e9, tant en valeur qu’en volume.<\/p>\n","protected":false},"author":10,"featured_media":139366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[202],"topic":[266],"region":[381],"class_list":{"0":"post-139365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-tesco","10":"topic-resultats-financiers","11":"region-royaume-uni"},"acf":[],"yoast_head":"\nLe leader britannique Tesco atteint sa plus forte part de march\u00e9 depuis dix ans - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tesco gagne des parts de march\u00e9 gr\u00e2ce \u00e0 une 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