{"id":139429,"date":"2026-01-08T17:09:33","date_gmt":"2026-01-08T16:09:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139429"},"modified":"2026-01-08T17:09:35","modified_gmt":"2026-01-08T16:09:35","slug":"relooking-des-marques-propres-maxeda","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/","title":{"rendered":"Relooking des marques propres de Brico"},"content":{"rendered":"\n<p><strong>Maxeda DIY Group<\/strong> a donn\u00e9 un nouveau look \u00e0<strong> <\/strong>ses marques maison chez <strong>Praxis <\/strong>et <strong>Brico<\/strong>. Alors que jusqu&rsquo;\u00e0 r\u00e9cemment, chaque marque avait sa propre identit\u00e9 visuelle, Maxeda les pr\u00e9sente d\u00e9sormais comme une famille de marques coh\u00e9rente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une offre unique, plusieurs niveaux<\/h2>\n\n\n\n<p>Le d\u00e9taillant de bricolage souhaite accro\u00eetre la reconnaissance dans les magasins et renforcer le lien entre les marques propres et les formules Praxis et Brico. C&rsquo;est pourquoi il existe d\u00e9sormais un style de marque uniforme pour les cinq marques : Baseline, Sencys, Central Park, Aquavive et Decomode. Selon l&rsquo;entreprise, ce choix correspond mieux \u00e0 la fa\u00e7on dont les clients font leurs achats.<\/p>\n\n\n\n<p>Les marques maison doivent se d\u00e9marquer plus rapidement dans les rayons et indiquer clairement qu&rsquo;elles font partie de la m\u00eame offre, avec diff\u00e9rents niveaux de prix et de qualit\u00e9. Selon l&rsquo;entreprise, les nouveaux emballages ont fait l&rsquo;objet d&rsquo;une \u00e9tude approfondie aupr\u00e8s des consommateurs. Maxeda a test\u00e9 diff\u00e9rentes variantes de conception, notamment en termes de valeur d&rsquo;attention, de perception des prix et de sympathie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reconnaissabilit\u00e9 dans un rayon encombr\u00e9<\/h2>\n\n\n\n<p>Les premiers produits dot\u00e9s des nouveaux emballages sont d\u00e9sormais disponibles en magasin. Selon Rik Keessen, directeur chez Mountain, partenaire cr\u00e9atif, l&rsquo;accent a \u00e9t\u00e9 mis d\u00e8s le d\u00e9but sur la simplicit\u00e9 et la reconnaissance : \u00ab D\u00e8s le d\u00e9part, il \u00e9tait clair que les marques propres devaient aider les clients \u00e0 s&rsquo;y retrouver et renforcer l&rsquo;identit\u00e9 de Praxis et Brico. L&rsquo;offre en magasin est vaste, la reconnaissance \u00e9tait donc cruciale. Nous avons opt\u00e9 pour un positionnement fort et un langage visuel prononc\u00e9 qui se d\u00e9marque dans les rayons. \u00bb <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maxeda DIY Group a donn\u00e9 un nouveau look \u00e0 ses marques propres chez Praxis et Brico. Alors que jusqu&rsquo;\u00e0 r\u00e9cemment, chaque marque avait sa propre identit\u00e9 visuelle, Maxeda les pr\u00e9sente d\u00e9sormais comme une famille de marques coh\u00e9rente.<\/p>\n","protected":false},"author":5,"featured_media":139430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,16],"tags":[],"people":[],"extra":[43],"company":[536,534,535],"topic":[488,1303],"region":[324],"class_list":["post-139429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","category-doe-het-zelf-tuin","extra-plus","company-brico","company-maxeda","company-praxis","topic-marketing","topic-marques-de-distributeur","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relooking des marques propres de Brico - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Maxeda DIY Group a donn\u00e9 un nouveau look \u00e0 ses marques maison chez Praxis et Brico. Maxeda les pr\u00e9sente d\u00e9sormais comme une famille de marques coh\u00e9rente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relooking des marques propres de Brico - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Maxeda DIY Group a donn\u00e9 un nouveau look \u00e0 ses marques maison chez Praxis et Brico. Maxeda les pr\u00e9sente d\u00e9sormais comme une famille de marques coh\u00e9rente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T16:09:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T16:09:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/Schermafbeelding-2026-01-08-165900-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"939\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Relooking des marques propres de Brico\",\"datePublished\":\"2026-01-08T16:09:33+00:00\",\"dateModified\":\"2026-01-08T16:09:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/\"},\"wordCount\":291,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Schermafbeelding-2026-01-08-165900-1.png\",\"articleSection\":[\"Bricolage\\\/Jardin\",\"Doe-Het-Zelf\\\/Tuin\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/\",\"name\":\"Relooking des marques propres de Brico - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Schermafbeelding-2026-01-08-165900-1.png\",\"datePublished\":\"2026-01-08T16:09:33+00:00\",\"dateModified\":\"2026-01-08T16:09:35+00:00\",\"description\":\"Maxeda DIY Group a donn\u00e9 un nouveau look \u00e0 ses marques maison chez Praxis et Brico. Maxeda les pr\u00e9sente d\u00e9sormais comme une famille de marques coh\u00e9rente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Schermafbeelding-2026-01-08-165900-1.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Schermafbeelding-2026-01-08-165900-1.png\",\"width\":939,\"height\":414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/bricolage-jardin\\\/relooking-des-marques-propres-maxeda\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relooking des marques propres de Brico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Relooking des marques propres de Brico - RetailDetail BE","description":"Maxeda DIY Group a donn\u00e9 un nouveau look \u00e0 ses marques maison chez Praxis et Brico. Maxeda les pr\u00e9sente d\u00e9sormais comme une famille de marques coh\u00e9rente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/","og_locale":"fr_FR","og_type":"article","og_title":"Relooking des marques propres de Brico - RetailDetail BE","og_description":"Maxeda DIY Group a donn\u00e9 un nouveau look \u00e0 ses marques maison chez Praxis et Brico. Maxeda les pr\u00e9sente d\u00e9sormais comme une famille de marques coh\u00e9rente.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/","og_site_name":"RetailDetail BE","article_published_time":"2026-01-08T16:09:33+00:00","article_modified_time":"2026-01-08T16:09:35+00:00","og_image":[{"width":939,"height":414,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/Schermafbeelding-2026-01-08-165900-1.png","type":"image\/png"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Relooking des marques propres de Brico","datePublished":"2026-01-08T16:09:33+00:00","dateModified":"2026-01-08T16:09:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/"},"wordCount":291,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/Schermafbeelding-2026-01-08-165900-1.png","articleSection":["Bricolage\/Jardin","Doe-Het-Zelf\/Tuin"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/","name":"Relooking des marques propres de Brico - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/Schermafbeelding-2026-01-08-165900-1.png","datePublished":"2026-01-08T16:09:33+00:00","dateModified":"2026-01-08T16:09:35+00:00","description":"Maxeda DIY Group a donn\u00e9 un nouveau look \u00e0 ses marques maison chez Praxis et Brico. Maxeda les pr\u00e9sente d\u00e9sormais comme une famille de marques coh\u00e9rente.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/Schermafbeelding-2026-01-08-165900-1.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/Schermafbeelding-2026-01-08-165900-1.png","width":939,"height":414},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/relooking-des-marques-propres-maxeda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Relooking des marques propres de Brico"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/Schermafbeelding-2026-01-08-165900-1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/139429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=139429"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/139429\/revisions"}],"predecessor-version":[{"id":139432,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/139429\/revisions\/139432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/139430"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=139429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=139429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=139429"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=139429"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=139429"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=139429"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=139429"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=139429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}