{"id":13943,"date":"2016-06-23T09:17:45","date_gmt":"2016-06-23T09:17:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/"},"modified":"2016-06-23T09:17:45","modified_gmt":"2016-06-23T09:17:45","slug":"opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/","title":{"rendered":"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e"},"content":{"rendered":"

\u00ab Demander\u00a0un prix plus \u00e9lev\u00e9 pour le m\u00eame produit\u00a0aux clients du service de retrait Collect & Go par rapport au prix pratiqu\u00e9 dans les magasins physiques de Colruyt,\u00a0<\/strong>n’est pas une strat\u00e9gie judicieuse\u00a0\u00bb, affirment des chercheurs\u00a0de la KU Leuven.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Une\u00a0perception erron\u00e9e<\/h2>\n

Selon une \u00e9tude r\u00e9cente de Kristina Melis, Els Breugelmans et Lien Lamey de l’\u00e9quipe de recherche\u00a0en Marketing de la KU Leuven, les clients auraient tendance \u00e0 d\u00e9penser plus si le supermarch\u00e9 harmonise ses prix online et offline.<\/p>\n

\nColruyt pour sa part consid\u00e8re les magasins physiques et les webshops comme deux entit\u00e9s s\u00e9par\u00e9es ; une perception erron\u00e9e, qui plus est aux yeux des clients ! Lorsqu\u2019un client pour la premi\u00e8re fois d\u00e9cide d\u2019effectuer des achats en ligne, il aura tendance \u00e0 rester fid\u00e8le \u00e0 son magasin favori, \u00e0 condition que les prix et l\u2019assortiment soient les m\u00eames tant online qu\u2019offline.<\/p>\n

\nUne question de confiance<\/h2>\n

Les consommateurs qui d\u00e9butent dans le shopping online, consid\u00e8rent ce canal d\u2019achat comme \u2018\u00e0 risques\u2019. Pour eux le canal online est une nouveaut\u00e9 dont ils ne connaissent pas encore les ficelles.\u00a0 Ils doivent donc se familiariser avec les usages et pratiques du supermarch\u00e9 online (ils se demanderont par exemple si les fruits et l\u00e9gumes sont aussi frais que dans le supermarch\u00e9 physique). C\u2019est pourquoi les clients online d\u00e9butants se raccrochent \u00e0 leur magasin offline habituel pour faire leurs achats online.<\/p>\n

\nLa plupart des clients ne font pas la diff\u00e9rence entre le canal online et offline. Il n\u2019est donc pas \u00e9tonnant qu\u2019une meilleure harmonisation des prix et de l\u2019assortiment online et offline influence favorablement le comportement d\u2019achat. Aux\u00a0 yeux des clients cela renforce la confiance et r\u00e9duit le risque du shopping online. De plus cela simplifie le processus d\u00e9cisionnel puisque le client peut se r\u00e9f\u00e9rer \u00e0 sa connaissance pr\u00e9alable des prix et de l\u2019assortiment.<\/p>\n

\nTransfert des d\u00e9penses<\/h2>\n

L\u2019\u00e9tude s\u2019est \u00e9galement pench\u00e9e sur les changements dans le comportement d\u2019achat des consommateurs qui d\u00e9cident de faire le pas du supermarch\u00e9 physique vers le supermarch\u00e9 online.\u00a0 Pour ce faire l\u2019\u00e9tude a analys\u00e9 le comportement de 7907 clients des quatre plus grandes cha\u00eenes de supermarch\u00e9s au Royaume-Uni. Il en ressort que les consommateurs online optent plus souvent pour leur magasin physique favori et y d\u00e9pensent davantage. Ces clients transf\u00e8rent une plus grande part de leurs d\u00e9penses totales pour les courses\u00a0vers la cha\u00eene visit\u00e9e online, au d\u00e9triment des supermarch\u00e9s concurrents.<\/p>\n

\nLe passage vers le shopping online entra\u00eene un changement important dans le comportement d\u2019achat habituel du consommateur et l\u2019am\u00e8ne \u00e0 revoir son mod\u00e8le de d\u00e9penses. En moyenne le montant d\u00e9pens\u00e9 dans la cha\u00eene de supermarch\u00e9s o\u00f9 le consommateur fait ses courses en ligne augmente de 4%. Ce pourcentage est encore plus \u00e9lev\u00e9 pour les cha\u00eenes qui int\u00e8grent leur webshop et leurs magasins physiques et qui proposent donc les m\u00eames prix et assortiment, tant online qu\u2019offline.\u00a0<\/p>\n

\nLes clients qui ach\u00e8tent en ligne sont pr\u00eats \u00e0 payer les frais li\u00e9s au service online (5,5 euros chez Collect & Go), mais leur faire payer plus pour le m\u00eame produit n\u2019est pas une bonne id\u00e9e.<\/p>\n

\u00a0<\/p>\n

Kristina Melis, Els Breugelmans & Lien Lamey
\nEquipe\u00a0de recherche en Marketing de la KU Leuven<\/p>\n

\u00a0<\/p>\n

Sources:
\n\u00a0Melis, K., Campo, K., Lamey, L., & Breugelmans, E. (2016) \u201cA Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?\u201d, Forthcoming in Journal of Retailing (2016), DOI: 10.1016\/j.jretai.2016.05.001.
\nMelis, K., Campo, K., Breugelmans, E. & Lamey, L. (2015) \u201cMulti-channel Grocery Shopping: The Dynamic Impact of Online Shopping Experience on Online Store Choice\u201d, Journal of Retailing, 91 (2), 272-288.<\/em><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Demander\u00a0un prix plus \u00e9lev\u00e9 pour le m\u00eame produit\u00a0aux clients du service de retrait Collect & Go par rapport au prix pratiqu\u00e9 dans les magasins physiques de Colruyt,\u00a0n’est pas une strat\u00e9gie judicieuse\u00a0\u00bb, affirment des chercheurs\u00a0de la KU Leuven. \u00a0 Une\u00a0perception erron\u00e9e Selon une \u00e9tude r\u00e9cente de Kristina Melis, Els Breugelmans et Lien Lamey de l’\u00e9quipe […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-13943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nOPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Demander\u00a0un prix plus \u00e9lev\u00e9 pour le m\u00eame produit\u00a0aux clients du service de retrait Collect & Go par rapport au prix pratiqu\u00e9 dans les magasins physiques de Colruyt,\u00a0n’est pas une strat\u00e9gie judicieuse\u00a0\u00bb, affirment des chercheurs\u00a0de la KU Leuven. \u00a0 Une\u00a0perception erron\u00e9e Selon une \u00e9tude r\u00e9cente de Kristina Melis, Els Breugelmans et Lien Lamey de l’\u00e9quipe […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-23T09:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e\",\"datePublished\":\"2016-06-23T09:17:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/\"},\"wordCount\":660,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/\",\"name\":\"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"datePublished\":\"2016-06-23T09:17:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"width\":281,\"height\":147},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/","og_locale":"fr_FR","og_type":"article","og_title":"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e - RetailDetail BE","og_description":"\u00ab Demander\u00a0un prix plus \u00e9lev\u00e9 pour le m\u00eame produit\u00a0aux clients du service de retrait Collect & Go par rapport au prix pratiqu\u00e9 dans les magasins physiques de Colruyt,\u00a0n’est pas une strat\u00e9gie judicieuse\u00a0\u00bb, affirment des chercheurs\u00a0de la KU Leuven. \u00a0 Une\u00a0perception erron\u00e9e Selon une \u00e9tude r\u00e9cente de Kristina Melis, Els Breugelmans et Lien Lamey de l’\u00e9quipe […]","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/","og_site_name":"RetailDetail BE","article_published_time":"2016-06-23T09:17:45+00:00","og_image":[{"width":281,"height":147,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1","type":"image\/png"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e","datePublished":"2016-06-23T09:17:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/"},"wordCount":660,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2016","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/","name":"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","datePublished":"2016-06-23T09:17:45+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","width":281,"height":147},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-la-difference-de-prix-colruyt-et-collect-go-nest-pas-une-bonne-idee-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"OPINION: La diff\u00e9rence de prix Colruyt et Collect & Go n\u2019est pas une bonne id\u00e9e"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/13943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=13943"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/13943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/84"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=13943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=13943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=13943"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=13943"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=13943"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=13943"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=13943"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=13943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}