{"id":139447,"date":"2026-01-09T10:14:49","date_gmt":"2026-01-09T09:14:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139447"},"modified":"2026-01-09T16:54:14","modified_gmt":"2026-01-09T15:54:14","slug":"chiffres-errones-dans-la-comparaison-des-prix-de-delhaize-selon-lidl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/chiffres-errones-dans-la-comparaison-des-prix-de-delhaize-selon-lidl\/","title":{"rendered":"\u00ab Des chiffres erron\u00e9s dans la comparaison des prix de Delhaize \u00bb, selon Lidl"},"content":{"rendered":"\n

Lidl <\/strong>n’est pas d’accord avec la comparaison des prix publi\u00e9e jeudi par Delhaize<\/strong> dans les journaux et dans son prospectus : la campagne comparerait des produits qui ne sont pas identiques et utiliserait en outre des prix erron\u00e9s.<\/p>\n\n\n\n

\u00ab Image fauss\u00e9e \u00bb<\/h2>\n\n\n\n

Jeudi, Delhaize a lanc\u00e9 une campagne remarqu\u00e9e dans laquelle le retailer affirme \u00eatre moins cher que Lidl<\/a>, Carrefour<\/strong> et Intermarch\u00e9<\/strong> pour 31 produits de base de sa marque maison. La diff\u00e9rence de prix avec Lidl est certes minime dans la comparaison : seulement 12 centimes. Mais selon Lidl, la m\u00e9thodologie utilis\u00e9e pour la comparaison pr\u00e9sente de graves lacunes. Des produits qui ne sont pas identiques en termes de qualit\u00e9, de poids, d’emballage ou de sp\u00e9cifications sont compar\u00e9s, ce qui donne une image fauss\u00e9e, explique le discounter dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n

De plus, l’entreprise souligne des inexactitudes factuelles : des prix erron\u00e9s sont attribu\u00e9s aux produits Lidl. Delhaize revendique un prix de 2,15 euros pour le beurre chez Lidl, alors que le prix r\u00e9el est de 2,09 euros. Selon le discounter, des prix erron\u00e9s sont \u00e9galement utilis\u00e9s pour les p\u00e2tes et le pain fermier. Les analyses de prix r\u00e9alis\u00e9es par Lidl pour l’ensemble de son assortiment montrent que Delhaize est en moyenne plus de 20 % plus cher. Pour les fruits et l\u00e9gumes, la diff\u00e9rence est de 19 %. Lidl a publi\u00e9 sa propre comparaison des prix sur son site web<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Lidl n\u2019est pas d\u2019accord avec la comparaison des prix publi\u00e9e jeudi par Delhaize dans les journaux et dans son prospectus : la campagne comparerait des produits qui ne sont pas identiques et utiliserait en outre des prix erron\u00e9s.<\/p>\n","protected":false},"author":3,"featured_media":139448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[196,204],"topic":[767],"region":[226],"class_list":{"0":"post-139447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-delhaize","10":"company-lidl","11":"topic-concurrence-des-prix","12":"region-belgique"},"acf":[],"yoast_head":"\n\u00ab Des chiffres erron\u00e9s dans la comparaison des prix de Delhaize 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