{"id":139471,"date":"2026-01-09T12:44:06","date_gmt":"2026-01-09T11:44:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139471"},"modified":"2026-01-09T12:44:08","modified_gmt":"2026-01-09T11:44:08","slug":"la-brasserie-primus-haacht-comble-ses-pertes-pour-rassurer-les-banques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-primus-haacht-comble-ses-pertes-pour-rassurer-les-banques\/","title":{"rendered":"La Brasserie Haacht comble ses pertes pour rassurer les banques"},"content":{"rendered":"\n<p>La <strong>Brasserie Haacht<\/strong> est dans le rouge depuis des ann\u00e9es, c&rsquo;est pourquoi le producteur de Primus, Tongerlo et Ommegang, entre autres, tente d&rsquo;assainir son bilan. En effa\u00e7ant des pertes cumul\u00e9es de 16,6 millions d&rsquo;euros, la brasserie souhaite pr\u00e9senter une structure financi\u00e8re plus saine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle injection de capitaux<\/h2>\n\n\n\n<p>En 2023, la brasserie Haacht a cl\u00f4tur\u00e9 l&rsquo;exercice avec une perte nette de 10,1 millions d&rsquo;euros. En 2024, cette perte a encore augment\u00e9 pour atteindre 16,5 millions d&rsquo;euros. L&rsquo;entreprise ne pouvait se permettre une telle r\u00e9p\u00e9tition : une nouvelle ann\u00e9e similaire aurait fait passer ses fonds propres sous la barre du z\u00e9ro, rapporte HLN. Les r\u00e9sultats semestriels de la soci\u00e9t\u00e9 m\u00e8re Co.Br.Ha. indiquent toutefois \u00e0 nouveau une perte : au cours des six premiers mois de 2025, le r\u00e9sultat consolid\u00e9 a plong\u00e9 de 1,5 million d&rsquo;euros sous z\u00e9ro. Il s&rsquo;agissait toutefois d&rsquo;une am\u00e9lioration par rapport \u00e0 la perte de 2,2 millions d&rsquo;euros enregistr\u00e9e un an plus t\u00f4t.<\/p>\n\n\n\n<p>Le groupe est donc intervenu d\u00e8s 2024 : Co.Br.Ha. a augment\u00e9 le capital de sa filiale de 40 millions d&rsquo;euros \u00e0 plus de 57 millions d&rsquo;euros en convertissant une cr\u00e9ance de 17,4 millions d&rsquo;euros en actions. D\u00e9but janvier, une nouvelle \u00e9tape a \u00e9t\u00e9 franchie : la brasserie a effac\u00e9 16,6 millions d&rsquo;euros de pertes report\u00e9es gr\u00e2ce \u00e0 une r\u00e9duction de capital. Le capital restant s&rsquo;\u00e9l\u00e8ve d\u00e9sormais \u00e0 24,9 millions d&rsquo;euros. Cette intervention vise \u00e0 assainir la comptabilit\u00e9 et \u00e0 rendre le bilan plus clair pour les financiers.<\/p>\n\n\n\n<p>Entre-temps, la brasserie Haacht travaille \u00e9galement \u00e0 un plan de redressement. Au total, trois vagues de licenciements ont eu lieu l&rsquo;ann\u00e9e derni\u00e8re, touchant 47 emplois, mais <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nils-van-dam-aan-de-slag-als-ceo-bij-brouwerij-haacht\/\">le nouveau directeur g\u00e9n\u00e9ral Nils Van Dam (anciennement Unilever et Milcobel)<\/a> doit \u00e9galement s&rsquo;atteler \u00e0 la t\u00e2che de renouvellement. La brasserie a entre-temps lanc\u00e9 une bi\u00e8re blonde titrant 2,6 % d&rsquo;alcool, destin\u00e9e \u00e0 un public masculin. En outre, l&rsquo;entreprise souhaite donner une image plus jeune \u00e0 sa marque phare Primus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La brasserie Haacht est dans le rouge depuis des ann\u00e9es, c&rsquo;est pourquoi le producteur de Primus, Tongerlo et Ommegang, entre autres, tente d&rsquo;assainir son bilan. En effa\u00e7ant des pertes cumul\u00e9es de 16,6 millions d&rsquo;euros, la brasserie souhaite pr\u00e9senter \u00e0 nouveau une structure financi\u00e8re plus saine.<\/p>\n","protected":false},"author":5,"featured_media":139472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1703],"topic":[332,266],"region":[226,569],"class_list":{"0":"post-139471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-brouwerij-haacht","11":"topic-restructuration","12":"topic-resultats-financiers","13":"region-belgique","14":"region-vlaams-brabant"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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