{"id":139605,"date":"2026-01-12T12:29:35","date_gmt":"2026-01-12T11:29:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139605"},"modified":"2026-01-12T12:29:37","modified_gmt":"2026-01-12T11:29:37","slug":"pourquoi-walmart-accorde-un-acces-complet-a-lassistant-ia-de-google","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/pourquoi-walmart-accorde-un-acces-complet-a-lassistant-ia-de-google\/","title":{"rendered":"Pourquoi Walmart accorde un acc\u00e8s complet \u00e0 l’assistant IA de Google : \u00ab L’IA r\u00e9\u00e9crit les r\u00e8gles du retail \u00bb"},"content":{"rendered":"\n

John Furner, le nouveau PDG de Walmart<\/strong>, estime que les consommateurs effectueront bient\u00f4t leurs achats via un chatbot IA plut\u00f4t que dans une boutique en ligne ou une application. Walmart donne donc \u00e0 Gemini, l’assistant IA de Google<\/strong>, un acc\u00e8s complet \u00e0 son assortiment, afin que les clients puissent \u00e9galement commander directement via le chatbot.<\/p>\n\n\n\n

De la recherche \u00e0 la conversation<\/h2>\n\n\n\n

Le g\u00e9ant am\u00e9ricain de la distribution et Google ont annonc\u00e9 leur collaboration dimanche lors du salon Big Show de la National Retail Federation \u00e0 New York, lorsque John Furner de Walmart est apparu sur sc\u00e8ne aux c\u00f4t\u00e9s du PDG de Google, Sundar Pichai. Les entreprises n’ont pas divulgu\u00e9 de d\u00e9tails financiers et n’ont pas mentionn\u00e9 de date de lancement. Le d\u00e9ploiement commencera aux \u00c9tats-Unis, puis se poursuivra \u00e0 l’international.<\/p>\n\n\n\n

Selon Furner, le secteur est \u00e0 l’aube de \u00ab la prochaine grande \u00e9volution dans le retail \u00bb. Avec Gemini comme nouveau point d’acc\u00e8s, Walmart passe r\u00e9solument de la recherche traditionnelle au \u00ab commerce guid\u00e9 par un agent \u00bb : des achats qui r\u00e9sultent d’une conversation avec un assistant IA. Gr\u00e2ce \u00e0 Gemini, les utilisateurs ont automatiquement acc\u00e8s \u00e0 la gamme, aux prix et \u00e0 la disponibilit\u00e9 des produits chez Walmart et Sam’s Club.<\/p>\n\n\n\n

\u00ab Les filets sont pr\u00eats \u00bb<\/h2>\n\n\n\n

Les clients peuvent ainsi d\u00e9couvrir des produits, remplir leur panier et finaliser leurs transactions sans quitter l’environnement IA. Ils peuvent \u00e9galement associer leur compte Walmart \u00e0 Gemini. La plateforme peut alors prendre en compte les achats pr\u00e9c\u00e9dents et le comportement d’achat pour recommander les prochaines \u00e9tapes.<\/p>\n\n\n\n

Furner a donn\u00e9 un exemple tr\u00e8s am\u00e9ricain d’un client qui souhaite partir p\u00eacher pour le week-end et demande de l’aide \u00e0 Gemini. Le syst\u00e8me tient compte de la m\u00e9t\u00e9o, de l’emplacement, des achats pr\u00e9c\u00e9dents et des articles d\u00e9j\u00e0 pr\u00e9sents dans le panier Walmart pour \u00e9laborer un ensemble complet d’achats, avec du mat\u00e9riel et des provisions qui seront livr\u00e9s \u00e0 l’h\u00f4tel \u00e0 l’arriv\u00e9e.<\/p>\n\n\n\n

Des agents IA dans toute l’organisation<\/h2>\n\n\n\n

Furner, qui succ\u00e9dera \u00e0 Doug McMillon au poste de PDG le 1er f\u00e9vrier, positionne l’IA au c\u0153ur de la strat\u00e9gie commerciale de Walmart. \u00ab Nous sommes en train de r\u00e9\u00e9crire le sc\u00e9nario du commerce de d\u00e9tail \u00bb, a-t-il d\u00e9clar\u00e9. Son objectif : r\u00e9duire la distance entre \u00ab Je le veux \u00bb et \u00ab Je l’ai \u00bb en \u00e9liminant les frictions et les pertes de temps dans le processus d’achat. McMillon a d\u00e9j\u00e0 d\u00e9clar\u00e9 que l’intelligence artificielle allait changer \u00ab litt\u00e9ralement tous les emplois \u00bb chez le plus grand employeur priv\u00e9 des \u00c9tats-Unis.<\/p>\n\n\n\n

En coulisses, Walmart travaille en effet \u00e0 un d\u00e9ploiement plus large de l’IA. Le groupe construit un r\u00e9seau d’agents IA sp\u00e9cialis\u00e9s pour les clients, les employ\u00e9s, les vendeurs, les fournisseurs et les d\u00e9veloppeurs. Les consommateurs b\u00e9n\u00e9ficient de l’aide de \u00ab Sparky \u00bb, le chatbot de l’application Walmart. Les employ\u00e9s utilisent des agents distincts sur des tablettes qui leur indiquent les t\u00e2ches qu’ils peuvent accomplir et qui soutiennent les \u00e9quipes.<\/p>\n\n\n\n

Miser sur plusieurs chevaux<\/h2>\n\n\n\n

Le directeur g\u00e9n\u00e9ral de Google a soulign\u00e9 que cette collaboration montre comment l’IA transforme le commerce de d\u00e9tail en temps r\u00e9el, alors que les deux entreprises subissent elles-m\u00eames des transformations profondes. Elles se pr\u00e9parent \u00e0 \u00ab la prochaine vague du commerce de d\u00e9tail num\u00e9rique \u00bb, qui, selon lui, sera moins ax\u00e9e sur la recherche et les clics et davantage sur les interactions proactives, conversationnelles et contextuelles.<\/p>\n\n\n\n

Walmart a d\u00e9j\u00e0 conclu un accord avec OpenAI<\/strong> en octobre, permettant aux clients d’acheter des produits via ChatGPT avec \u00ab Instant Checkout \u00bb. OpenAI collabore \u00e9galement avec d’autres d\u00e9taillants, notamment Etsy <\/strong>et plusieurs vendeurs Shopify<\/strong>. En s’associant d\u00e9sormais \u00e0 Google, Walmart tente de miser sur plusieurs chevaux dans le march\u00e9 tr\u00e8s concurrentiel de l’IA.<\/p>\n","protected":false},"excerpt":{"rendered":"

John Furner, qui deviendra bient\u00f4t le nouveau PDG de Walmart, estime que les consommateurs effectueront bient\u00f4t leurs achats via un chatbot IA plut\u00f4t que dans une boutique en ligne ou une application. Walmart donne donc \u00e0 Gemini, l’assistant IA de Google, un acc\u00e8s complet \u00e0 son assortiment, afin que les clients puissent \u00e9galement commander directement via le chatbot.<\/p>\n","protected":false},"author":5,"featured_media":139606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467,1112],"people":[],"extra":[43],"company":[449],"topic":[198,462],"region":[446],"class_list":["post-139605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","tag-samenwerking","extra-plus","company-walmart","topic-e-commerce","topic-innovation","region-etats-unis-2"],"acf":[],"yoast_head":"\nPourquoi Walmart accorde un acc\u00e8s complet \u00e0 l'assistant IA de Google : \u00ab L'IA r\u00e9\u00e9crit les r\u00e8gles du retail \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"John Furner, le nouveau PDG de Walmart, estime que les consommateurs effectueront bient\u00f4t leurs achats via un chatbot IA. 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