{"id":139660,"date":"2026-01-12T15:40:59","date_gmt":"2026-01-12T14:40:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139660"},"modified":"2026-01-12T15:41:01","modified_gmt":"2026-01-12T14:41:01","slug":"jd-sports-permet-a-ses-clients-de-faire-leurs-achats-via-des-plateformes-dia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-sports-permet-a-ses-clients-de-faire-leurs-achats-via-des-plateformes-dia\/","title":{"rendered":"JD Sports permet \u00e0 ses clients de faire leurs achats via des plateformes d’IA"},"content":{"rendered":"\n

JD Sports <\/strong>permettra bient\u00f4t\u00e0 ses clients de passer commande en un seul clic via des assistants IA tels que ChatGPT et Microsoft Copilot, sans quitter l’application. Cette initiative r\u00e9pond \u00e0 l’utilisation croissante de l’IA chez les jeunes acheteurs.<\/p>\n\n\n\n

Nouvelle concurrence pour la visibilit\u00e9 en ligne<\/h2>\n\n\n\n

Le vendeur britannique de baskets et de v\u00eatements de sport int\u00e8gre des fonctions de commande et de paiement dans des applications IA externes, afin que les utilisateurs puissent trouver des produits et les payer dans le m\u00eame environnement. Le d\u00e9ploiement d\u00e9butera dans les prochains mois aux \u00c9tats-Unis. Jetan Chowk, directeur technologie chez JD Sports, consid\u00e8re l’IA comme l’avenir du shopping<\/a>: \u00ab Nous constatons actuellement que les clients utilisent r\u00e9guli\u00e8rement des applications d’IA pour faire des recherches et d\u00e9couvrir les produits qu’ils souhaitent acheter. C’est d\u00e9j\u00e0 le cas aujourd’hui et nous voulons nous assurer d’\u00eatre r\u00e9actifs afin de r\u00e9pondre aux besoins des clients dans cet environnement. \u00bb<\/p>\n\n\n\n

Selon le d\u00e9taillant, l’utilisation de l’IA est en forte augmentation chez les jeunes acheteurs. Une \u00e9tude r\u00e9alis\u00e9e l’ann\u00e9e derni\u00e8re par le cabinet de conseil KPMG a r\u00e9v\u00e9l\u00e9 que 30 % des 25-34 ans utilisent un chatbot \u00e9quip\u00e9 d’IA pour rechercher des bonnes affaires en ligne. C’est pourquoi de plus en plus de d\u00e9taillants travaillent sur l’\u00ab optimisation des moteurs g\u00e9n\u00e9ratifs \u00bb<\/em>, la derni\u00e8re forme d’optimisation des moteurs de recherche, afin d’appara\u00eetre en t\u00eate des r\u00e9sultats des chatbots IA. Parmi les tactiques utilis\u00e9es, on peut citer : \u00eatre pr\u00e9sent sur les forums Reddit, r\u00e9pondre aux avis sur Google ou Trustpilot et s’assurer que les mod\u00e8les d’IA disposent de donn\u00e9es produit correctes.<\/p>\n\n\n\n

Cette \u00e9volution cr\u00e9e une nouvelle concurrence pour la visibilit\u00e9 en ligne et remet \u00e9galement en question la domination de Google dans le trafic de recherche traditionnel pour les achats. Google d\u00e9veloppe ses propres fonctionnalit\u00e9s d’IA et vient d’annoncer un partenariat avec Walmart <\/strong>pour permettre les achats dans le chatbot Gemini<\/a>. L’ann\u00e9e derni\u00e8re, OpenAI, Perplexity et Microsoft ont \u00e9galement lanc\u00e9 des fonctionnalit\u00e9s permettant aux utilisateurs de rechercher des produits via des chatbots, avec des agents<\/em> capables de finaliser les commandes au nom des consommateurs.
<\/p>\n","protected":false},"excerpt":{"rendered":"

JD Sports permettra bient\u00f4t \u00e0 ses clients de passer commande en un seul clic via des assistants IA tels que ChatGPT et Microsoft Copilot, sans quitter l’application. Cette initiative r\u00e9pond \u00e0 l’utilisation croissante de l’IA chez les jeunes acheteurs.<\/p>\n","protected":false},"author":10,"featured_media":139661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467,1531],"people":[],"extra":[43],"company":[665,1239,1688],"topic":[198,462],"region":[446],"class_list":["post-139660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","tag-intelligence-artificielle","extra-plus","company-google","company-jd-sports","company-openai","topic-e-commerce","topic-innovation","region-etats-unis-2"],"acf":[],"yoast_head":"\nJD Sports permet \u00e0 ses clients de faire leurs achats via des plateformes d'IA - RetailDetail BE<\/title>\n<meta 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