{"id":139668,"date":"2026-01-12T16:43:48","date_gmt":"2026-01-12T15:43:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139668"},"modified":"2026-01-12T16:44:30","modified_gmt":"2026-01-12T15:44:30","slug":"la-chaine-delectronique-saturn-disparaitra-t-elle-tout-a-fait","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/la-chaine-delectronique-saturn-disparaitra-t-elle-tout-a-fait\/","title":{"rendered":"La cha\u00eene d&rsquo;\u00e9lectronique Saturn dispara\u00eetra-t-elle tout \u00e0 fait ?"},"content":{"rendered":"\n<p><strong>Saturn <\/strong>dispara\u00eet progressivement du paysage urbain, m\u00eame sur son dernier march\u00e9 restant : son pays d&rsquo;origine, l&rsquo;Allemagne. La soci\u00e9t\u00e9 m\u00e8re <strong>Ceconomy <\/strong>transforme syst\u00e9matiquement ses magasins en succursales de sa cha\u00eene s\u0153ur <strong>MediaMarkt<\/strong>. La formule va-t-elle bient\u00f4t dispara\u00eetre compl\u00e8tement ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MediaMarkt gagne du terrain<\/h2>\n\n\n\n<p>Alors que Saturn et MediaMarkt ont coexist\u00e9 pendant des d\u00e9cennies, leur propri\u00e9taire Ceconomy (anciennement Metro Group) proc\u00e8de depuis 2010 \u00e0 la suppression progressive de la formule Saturn pays par pays. Seule l&rsquo;Allemagne voit encore les deux enseignes s\u0153urs se faire concurrence. Mais l\u00e0 aussi, les choses semblent changer : le nombre de magasins Saturn a fortement diminu\u00e9 ces derni\u00e8res ann\u00e9es. Sur les 408 magasins MediaMarkt-Saturn, 351 sont d\u00e9sormais exploit\u00e9s sous la banni\u00e8re MediaMarkt.<\/p>\n\n\n\n<p>Ceconomy <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/elektronikhandel-saturn-filialnetz-wird-weiter-ausgeduennt-188712\">continuera \u00e0 transformer<\/a> des magasins Saturn en MediaMarkt \u00e0 l&rsquo;avenir, a confirm\u00e9 un porte-parole \u00e0 l&rsquo;agence de presse allemande dpa. M\u00eame \u00e0 l&rsquo;approche du rachat par JD.com, les transformations se poursuivent. Selon l&rsquo;entreprise, les clients font de moins en moins la distinction entre les deux marques. Le groupe d\u00e9cide donc, selon ses propres dires, quelle formule conserver pour chaque site, sur la base d&rsquo;analyses du march\u00e9 et de l&rsquo;environnement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deux marques parall\u00e8les ?<\/h2>\n\n\n\n<p>Ceconomy souligne toutefois que les deux formules continueront d&rsquo;exister. \u00ab Avec Saturn et MediaMarkt, nous disposons de deux marques de grande valeur en Allemagne \u00bb, d\u00e9clare le porte-parole de Ceconomy. \u00ab Nous les soutenons et nous renforcerons les deux marques. Nous avons des clients qui aiment MediaMarkt et des clients qui aiment Saturn. \u00bb L&rsquo;entreprise ne pr\u00e9cise toutefois pas combien de magasins Saturn subsisteront \u00e0 terme. <\/p>\n\n\n\n<p>Pendant des d\u00e9cennies, Saturn et MediaMarkt se livraient une concurrence acharn\u00e9e. Saturn a ouvert son premier magasin en 1961 \u00e0 Cologne, MediaMarkt a suivi en 1979 \u00e0 Munich. En 1990, MediaMarkt a rachet\u00e9 son rival. Sous la holding m\u00e8re Ceconomy, l&rsquo;objectif \u00e9tait de s&rsquo;adresser \u00e0 diff\u00e9rents groupes cibles, mais selon Lebensmittel Zeitung, la gamme de produits, les promotions et les campagnes publicitaires sont en grande partie identiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saturn dispara\u00eet progressivement du paysage urbain, m\u00eame sur son dernier march\u00e9 restant : son pays d&rsquo;origine, l&rsquo;Allemagne. La soci\u00e9t\u00e9 m\u00e8re Ceconomy transforme syst\u00e9matiquement ses magasins en succursales de la cha\u00eene s\u0153ur MediaMarkt. La formule va-t-elle bient\u00f4t dispara\u00eetre compl\u00e8tement ?<\/p>\n","protected":false},"author":5,"featured_media":139669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[43],"company":[426,907,953],"topic":[340,297],"region":[470],"class_list":["post-139668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","extra-plus","company-ceconomy","company-mediamarkt","company-saturn","topic-concept-de-magasin","topic-fermeture","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene d&#039;\u00e9lectronique Saturn dispara\u00eetra-t-elle tout \u00e0 fait ? - 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