{"id":139697,"date":"2026-01-13T09:53:49","date_gmt":"2026-01-13T08:53:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139697"},"modified":"2026-01-13T09:53:51","modified_gmt":"2026-01-13T08:53:51","slug":"ab-inbev-lance-stella-artois-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-lance-stella-artois-aux-pays-bas\/","title":{"rendered":"AB InBev lance Stella Artois aux Pays-Bas"},"content":{"rendered":"\n

Depuis le 1er janvier, Stella Artois, l’une des bi\u00e8res premium d’AB InBev<\/strong>, est disponible dans les caf\u00e9s et restaurants n\u00e9erlandais. En mars, cette bi\u00e8re de luxe fera \u00e9galement son apparition dans les magasins de Albert Heijn<\/strong>, Jumbo <\/strong>et Plus<\/strong>.<\/p>\n\n\n\n

Attaque contre Heineken<\/h2>\n\n\n\n

Jusqu’\u00e0 r\u00e9cemment, la bi\u00e8re blonde de luxe belge Stella Artois, l’une des plus grandes marques mondiales du brasseur AB InBev, n’\u00e9tait pas encore commercialis\u00e9e aux Pays-Bas. Cela va d\u00e9sormais changer : depuis le 1er janvier, la marque est officiellement disponible dans les \u00e9tablissements horeca et, \u00e0 partir du 16 mars, le brasseur lancera \u00e9galement la bi\u00e8re dans les supermarch\u00e9s n\u00e9erlandais. Cette introduction fait suite \u00e0 une demande croissante des partenaires n\u00e9erlandais du commerce de d\u00e9tail et de la restauration pour que la marque internationale soit disponible, explique l’entreprise.<\/p>\n\n\n\n

AB InBev positionne Stella Artois dans le segment en pleine croissance des bi\u00e8res premium. Les observateurs voient cette initiative aux Pays-Bas comme une attaque contre son rival et leader du march\u00e9 Heineken<\/strong>, qui est toujours num\u00e9ro un dans le secteur de la restauration n\u00e9erlandais, mais qui a d\u00e9j\u00e0 d\u00fb c\u00e9der sa place de leader \u00e0 AB InBev dans le canal des supermarch\u00e9s.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis le 1er janvier, Stella Artois, l’une des bi\u00e8res premium d’AB InBev, est disponible dans les caf\u00e9s et restaurants n\u00e9erlandais. En mars, cette bi\u00e8re de luxe fera \u00e9galement son apparition dans les magasins Albert Heijn, Jumbo et Plus.<\/p>\n","protected":false},"author":3,"featured_media":139698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[241],"topic":[276],"region":[524],"class_list":{"0":"post-139697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-ab-inbev","10":"topic-expansion","11":"region-pays-bas"},"acf":[],"yoast_head":"\nAB InBev lance Stella Artois aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis le 1er janvier, Stella Artois, l'une des bi\u00e8res premium d'AB InBev, est disponible dans les caf\u00e9s et restaurants 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