{"id":139747,"date":"2026-01-13T15:10:53","date_gmt":"2026-01-13T14:10:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139747"},"modified":"2026-01-13T15:10:54","modified_gmt":"2026-01-13T14:10:54","slug":"mango-simplante-en-islande-avec-son-premier-magasin-a-reykjavik","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/mango-simplante-en-islande-avec-son-premier-magasin-a-reykjavik\/","title":{"rendered":"Mango s&rsquo;implante en Islande avec son premier magasin \u00e0 Reykjav\u00edk"},"content":{"rendered":"\n<p><strong>Mango<\/strong> fait son entr\u00e9e sur le march\u00e9 islandais avec un premier magasin \u00e0 Reykjavik. Le groupe de mode barcelonais ouvre ses portes dans le centre commercial Sm\u00e1ralind, marquant ainsi une nouvelle \u00e9tape dans son expansion internationale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan strat\u00e9gique<\/h2>\n\n\n\n<p>Le magasin de Sm\u00e1ralind, le plus grand complexe commercial de Reykjavik, s&rsquo;\u00e9tend sur 450 m\u00b2 et se concentre exclusivement sur la collection femme. L&rsquo;int\u00e9rieur est am\u00e9nag\u00e9 selon le concept \u00ab New Med \u00bb de Mango, inspir\u00e9 de la M\u00e9diterran\u00e9e, qui met l&rsquo;accent sur la durabilit\u00e9 et les mat\u00e9riaux traditionnels, artisanaux et naturels. <\/p>\n\n\n\n<p>Cette ouverture s&rsquo;inscrit dans le cadre du plan strat\u00e9gique 4E 2024-2026 de Mango. Le d\u00e9taillant souhaite renforcer sa proposition de valeur distinctive, miser sur l&rsquo;innovation et la durabilit\u00e9 et \u00e9tendre son r\u00e9seau de magasins dans son pays et \u00e0 l&rsquo;international. Les piliers de sa croissance sont l&rsquo;expansion de la cat\u00e9gorie adolescents, le renforcement de sa pr\u00e9sence sur des march\u00e9s tels que l&rsquo;Italie et les \u00c9tats-Unis, et l&rsquo;ouverture de magasins pour la cat\u00e9gorie Maison.<\/p>\n\n\n\n<p>Aujourd&rsquo;hui, Mango compte d\u00e9j\u00e0 pr\u00e8s de 3 000 magasins dans plus de 120 march\u00e9s. D&rsquo;ici fin 2026, le d\u00e9taillant vise un chiffre d&rsquo;affaires de 4 milliards d&rsquo;euros et 500 magasins suppl\u00e9mentaires.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mango fait son entr\u00e9e sur le march\u00e9 islandais avec un premier magasin \u00e0 Reykjavik. Le groupe de mode barcelonais ouvre ses portes dans le centre commercial Sm\u00e1ralind, marquant ainsi une nouvelle \u00e9tape dans son expansion internationale.<\/p>\n","protected":false},"author":10,"featured_media":139748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[717],"topic":[276],"region":[],"class_list":{"0":"post-139747","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-mango","10":"topic-expansion"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mango s&#039;implante en Islande avec son premier magasin \u00e0 Reykjav\u00edk - RetailDetail 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