{"id":139786,"date":"2026-01-14T09:54:26","date_gmt":"2026-01-14T08:54:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139786"},"modified":"2026-01-14T09:54:46","modified_gmt":"2026-01-14T08:54:46","slug":"coca-cola-renonce-a-la-vente-de-costa-coffee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/coca-cola-renonce-a-la-vente-de-costa-coffee\/","title":{"rendered":"Coca-Cola renonce \u00e0 la vente de Costa Coffee"},"content":{"rendered":"\n

Coca-Cola<\/strong> aurait abandonn\u00e9 son projet de vendre la cha\u00eene de caf\u00e9s Costa Coffee<\/strong>, les offres des investisseurs \u00e9tant rest\u00e9es en de\u00e7\u00e0 des attentes.<\/p>\n\n\n\n

N\u00e9gociations interrompues<\/h2>\n\n\n\n

Le Financial Times a annonc\u00e9 mercredi que le g\u00e9ant am\u00e9ricain des boissons gazeuses avait mis fin aux n\u00e9gociations avec les soumissionnaires en d\u00e9cembre. La multinationale pourrait \u00e9ventuellement relancer ses projets de vente \u00e0 un stade ult\u00e9rieur<\/a>. Le journal \u00e9conomique s’appuie sur deux sources proches du dossier. Coca-Cola n’a pas encore r\u00e9agi officiellement \u00e0 cette information.<\/p>\n\n\n\n

Au cours de l’\u00e9t\u00e9 2025, il est apparu clairement que Coca-Cola souhaitait se s\u00e9parer de sa cha\u00eene de caf\u00e9s afin de se recentrer sur les boissons gazeuses. La soci\u00e9t\u00e9 britannique de caf\u00e9, rachet\u00e9e en 2018, n’a jamais pu r\u00e9pondre aux attentes \u00e9lev\u00e9es. La concurrence sur le march\u00e9 du caf\u00e9 s’est intensifi\u00e9e, le prix du caf\u00e9 a explos\u00e9 et le caf\u00e9 haut de gamme est devenu plus populaire. En d\u00e9cembre, la soci\u00e9t\u00e9 aurait encore men\u00e9 des \u00ab n\u00e9gociations de derni\u00e8re chance \u00bb<\/a> avec l’investisseur britannique TDR. D’apr\u00e8s les sources du Financial Times, ces n\u00e9gociations n’ont donc pas abouti \u00e0 un accord.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Coca-Cola aurait abandonn\u00e9 son projet de vendre la cha\u00eene de caf\u00e9s Costa Coffee, les offres des investisseurs \u00e9tant rest\u00e9es en de\u00e7\u00e0 des attentes. <\/p>\n","protected":false},"author":3,"featured_media":139787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[222,1146],"topic":[282],"region":[],"class_list":{"0":"post-139786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-coca-cola","10":"company-costa-coffee","11":"topic-acquisition"},"acf":[],"yoast_head":"\nCoca-Cola renonce \u00e0 la vente de Costa Coffee - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Coca-Cola zou zijn plannen om koffieketen Costa 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