{"id":139873,"date":"2026-01-14T16:47:58","date_gmt":"2026-01-14T15:47:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139873"},"modified":"2026-01-14T16:48:00","modified_gmt":"2026-01-14T15:48:00","slug":"apres-deux-ans-diesel-a-trouve-un-nouveau-pdg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/apres-deux-ans-diesel-a-trouve-un-nouveau-pdg\/","title":{"rendered":"Apr\u00e8s deux ans, Diesel a trouv\u00e9 un nouveau CEO"},"content":{"rendered":"\n<p>Apr\u00e8s deux ans sans PDG, <strong>Diesel <\/strong>a nomm\u00e9 un<strong> <\/strong>nouveau directeur g\u00e9n\u00e9ral : il s&rsquo;agit d&rsquo;Andrea Rigogliosi, qui vient de <strong>Miu Miu<\/strong>. Il sera notamment charg\u00e9 de piloter la croissance de la marque de mode italienne sur les march\u00e9s asiatiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus sur l&rsquo;Asie<\/h2>\n\n\n\n<p>Avant de rejoindre Miu Miu, Andrea Rigogliosi a \u00e9t\u00e9 pr\u00e9sident europ\u00e9en de Fendi pendant plus de deux ans. Auparavant, il a travaill\u00e9 pendant huit ans chez Dior, dont quatre ans en tant que directeur g\u00e9n\u00e9ral pour l&rsquo;Italie, puis directeur g\u00e9n\u00e9ral pour la France. Il comble un vide chez Diesel : l&rsquo;ancien PDG Eraldo Poletto a d\u00e9missionn\u00e9 en f\u00e9vrier 2023 pour des raisons personnelles, apr\u00e8s seulement sept mois. Depuis son d\u00e9part, le cofondateur de Diesel, Renzo Rosso, dirigeait temporairement la marque. Il est \u00e9galement pr\u00e9sident d&rsquo;OTB, le groupe qui, outre Diesel, d\u00e9tient \u00e9galement des marques telles que Jil Sander, Maison Margiela, Marni et Viktor&amp;Rolf. <\/p>\n\n\n\n<p>Diesel se concentre depuis peu sur le march\u00e9 asiatique : en 2024, la marque a ouvert seize nouveaux magasins dans des villes telles que S\u00e9oul, Singapour et Tokyo. Elle souhaite \u00e9galement d\u00e9velopper davantage ses canaux de vente directe. Apr\u00e8s un repositionnement en 2020, Diesel se concentre davantage sur les consommateurs de la g\u00e9n\u00e9ration Z, en partie sous l&rsquo;impulsion du directeur cr\u00e9atif Glenn Martens, qui est \u00e9galement directeur cr\u00e9atif de Maison Margiela depuis janvier 2025.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s deux ans sans PDG, Diesel a nomm\u00e9 un nouveau directeur g\u00e9n\u00e9ral : il s&rsquo;agit d&rsquo;Andrea Rigogliosi, qui vient de Miu Miu. Il sera notamment charg\u00e9 de piloter la croissance de la marque de mode italienne sur les march\u00e9s asiatiques. <\/p>\n","protected":false},"author":10,"featured_media":139874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[509],"people":[],"extra":[43],"company":[1939],"topic":[609],"region":[525],"class_list":{"0":"post-139873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-luxe","10":"extra-plus","11":"company-diesel","12":"topic-changement-de-direction","13":"region-italie"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apr\u00e8s deux ans, Diesel a trouv\u00e9 un nouveau CEO - 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