{"id":139905,"date":"2026-01-15T12:02:41","date_gmt":"2026-01-15T11:02:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139905"},"modified":"2026-01-15T12:02:43","modified_gmt":"2026-01-15T11:02:43","slug":"scotch-soda-prevoit-son-retour-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/scotch-soda-prevoit-son-retour-aux-pays-bas\/","title":{"rendered":"Scotch & Soda pr\u00e9voit son retour aux Pays-Bas"},"content":{"rendered":"\n

Scotch & Soda <\/strong>fait un retour acc\u00e9l\u00e9r\u00e9 dans les rues commer\u00e7antes europ\u00e9ennes et se d\u00e9veloppe \u00e0 l’international. La marque compte d\u00e9sormais 90 magasins en propre, bien plus que l’objectif fix\u00e9 il y a un an, qui \u00e9tait de 30 emplacements. La priorit\u00e9 absolue est d\u00e9sormais les Pays-Bas.<\/p>\n\n\n\n

Renforcer les liens avec les consommateurs n\u00e9erlandais<\/h2>\n\n\n\n

Apr\u00e8s la faillite<\/a> de la branche europ\u00e9enne de Scotch & Soda en 2024, les magasins ont disparu des rues commer\u00e7antes, mais entre-temps, de nombreuses r\u00e9ouvertures ont eu lieu. Londres a \u00e9t\u00e9 la premi\u00e8re, puis 22 magasins ont rouvert leurs portes dans les march\u00e9s cl\u00e9s que sont l’Allemagne, la Belgique, la France et l’Autriche. En dehors de ces pays cl\u00e9s, Scotch & Soda a ajout\u00e9 l’Albanie et la Bulgarie comme nouveaux march\u00e9s, avec des plans clairs pour une poursuite de son expansion. L’expansion avec les partenaires existants se poursuit : il y a 6 magasins en Afrique du Sud, 3 en Inde, 3 en Asie et un partenaire exploite 22 magasins au Moyen-Orient.<\/p>\n\n\n\n

Le canal de vente en gros compte environ 1 500 clients dans le monde entier, avec quelque 150 shop-in-shops, notamment chez Macy’s, Breuninger et le Kids Shop-in-Shop au Bon March\u00e9. Sur le plan organisationnel, Scotch & Soda garde le contr\u00f4le avec ses propres \u00e9quipes de vente et ses showrooms aux Pays-Bas, en Allemagne, en France et au Royaume-Uni ; les autres r\u00e9gions sont g\u00e9r\u00e9es par des distributeurs et des agents, actifs ensemble dans 64 pays<\/a>. C’est ce que Sander Born, directeur commercial de Scotch & Soda, a d\u00e9clar\u00e9 \u00e0 FashionUnited. <\/p>\n\n\n\n

Il voit des opportunit\u00e9s \u00e0 court et \u00e0 long terme. Outre un e-commerce performant, l’ouverture d’un nouveau magasin physique aux Pays-Bas est une priorit\u00e9 absolue afin de renouer avec les racines de la marque et de renforcer la relation directe avec les consommateurs n\u00e9erlandais. Le marketing produit et le storytelling doivent \u00eatre am\u00e9lior\u00e9s afin que chaque point de contact rende justice aux collections.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Scotch & Soda fait un retour acc\u00e9l\u00e9r\u00e9 dans les rues commer\u00e7antes europ\u00e9ennes et se d\u00e9veloppe \u00e0 l’international. La marque compte d\u00e9sormais 90 magasins propres, bien plus que l’objectif fix\u00e9 il y a un an, qui \u00e9tait de 30 emplacements. La priorit\u00e9 absolue est d\u00e9sormais les Pays-Bas. <\/p>\n","protected":false},"author":10,"featured_media":139906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[617],"topic":[276],"region":[243],"class_list":{"0":"post-139905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-scotch-soda","11":"topic-expansion","12":"region-europe"},"acf":[],"yoast_head":"\nScotch & Soda pr\u00e9voit son retour aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Scotch & Soda fait un retour acc\u00e9l\u00e9r\u00e9 dans les rues commer\u00e7antes europ\u00e9ennes et se d\u00e9veloppe \u00e0 l'international.\" \/>\n<meta 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