{"id":139936,"date":"2026-01-15T14:28:09","date_gmt":"2026-01-15T13:28:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139936"},"modified":"2026-01-15T14:28:11","modified_gmt":"2026-01-15T13:28:11","slug":"bacardi-opte-pour-une-structure-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bacardi-opte-pour-une-structure-benelux\/","title":{"rendered":"Bacardi opte pour une structure Benelux"},"content":{"rendered":"\n

Le groupe de boissons Bacardi <\/strong>fusionne ses divisions commerciales aux Pays-Bas et en Belgique & Luxembourg pour former une nouvelle entit\u00e9 Benelux. La nouvelle unit\u00e9 commerciale sera dirig\u00e9e par Merlijn van de Ven, ancien directeur pour les Pays-Bas.<\/p>\n\n\n\n

Consolider sa position de leader sur le march\u00e9<\/h2>\n\n\n\n

Avec cette fusion, Bacardi souhaite consolider davantage sa position de leader du march\u00e9 dans les trois pays et regrouper l’expertise des deux \u00e9quipes. M. Van de Ven, qui travaille depuis quatorze ans dans l’entreprise, continuera \u00e0 rendre compte \u00e0 St\u00e9phane Cluzet, directeur du cluster Europe occidentale (Benelux, France, Allemagne, Autriche et Suisse). L’ancien directeur de la division Belgique et Luxembourg, Gilles Nackaerts, occupera d\u00e9sormais un poste r\u00e9gional en tant que directeur de la cha\u00eene d’approvisionnement du march\u00e9 pour l’Europe.<\/p>\n\n\n\n

\u00abC’est gr\u00e2ce \u00e0 la force de nos collaborations et \u00e0 la passion et au d\u00e9vouement de nos \u00e9quipes en Belgique, aux Pays-Bas et au Luxembourg que Bacardi a pu devenir le principal fournisseur de spiritueux sur ces trois march\u00e9s \u00bb, explique Van de Ven. \u00ab J’ai maintenant l’honneur de r\u00e9unir ces \u00e9quipes et de mettre en commun leur expertise in\u00e9gal\u00e9e. Cela nous permettra de d\u00e9passer les attentes de nos clients et consommateurs au Benelux.\u00bb<\/p>\n\n\n\n

Bacardi, qui se pr\u00e9sente comme la plus grande entreprise familiale internationale du secteur des boissons, compte environ 200 marques dans son portefeuille, dont Bacardi, Patr\u00f3n, Grey Goose, Bombay Sapphire, Martini et William Lawson’s. L’entreprise, qui emploie plus de 8 000 personnes et poss\u00e8de des sites de production dans 10 pays, commercialise ses marques dans plus de 160 march\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe de boissons Bacardi fusionne ses divisions commerciales aux Pays-Bas et en Belgique & Luxembourg pour former une nouvelle entit\u00e9 Benelux. 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