{"id":140067,"date":"2026-01-19T10:26:57","date_gmt":"2026-01-19T09:26:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140067"},"modified":"2026-02-02T14:34:08","modified_gmt":"2026-02-02T13:34:08","slug":"zalando-sur-le-point-de-faire-son-entree-sur-le-marche-americain","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-sur-le-point-de-faire-son-entree-sur-le-marche-americain\/","title":{"rendered":"Zalando sur le point de faire son entr\u00e9e sur le march\u00e9 am\u00e9ricain"},"content":{"rendered":"\n

Zalando<\/strong> s’appr\u00eate \u00e0 faire son entr\u00e9e sur le march\u00e9 am\u00e9ricain avec son offre business-to-business : l’entreprise se pr\u00e9pare \u00e0 annoncer son premier contrat avec un client am\u00e9ricain.<\/p>\n\n\n\n

\u00ab Premi\u00e8res \u00e9quipes sur place \u00bb<\/h2>\n\n\n\n

Jusqu’\u00e0 pr\u00e9sent, Zalando concentrait ses activit\u00e9s B2B exclusivement sur l’Europe, mais l’entreprise consid\u00e8re les \u00c9tats-Unis comme \u00ab l’une des plus grandes opportunit\u00e9s \u00bb pour son logiciel Scayle, acquis apr\u00e8s le rachat de son concurrent About You<\/strong> en 2025. C’est ce qu’a d\u00e9clar\u00e9 le co-PDG David Schr\u00f6der dans un entretien avec Bloomberg. <\/p>\n\n\n\n

\u00ab Nous avons maintenant les premi\u00e8res \u00e9quipes sur place pour d\u00e9velopper le march\u00e9 pour nous<\/a>, pour discuter avec les marques et les d\u00e9taillants de leurs besoins. Nous approchons enfin, et cela nous rend tr\u00e8s heureux, de la conclusion des premiers contrats ici aux \u00c9tats-Unis, que nous esp\u00e9rons pouvoir annoncer dans les prochains mois. \u00bb M. Schr\u00f6der \u00e9voque une opportunit\u00e9 de plusieurs milliards d’euros pour la branche B2B. Bien que la logistique repr\u00e9sente la plus grande partie, il s’attend \u00e0 ce que les logiciels g\u00e9n\u00e8rent \u00ab plusieurs centaines de millions \u00bb de chiffre d’affaires. Scayle aide les entreprises \u00e0 g\u00e9rer leurs stocks et leurs marques sur l’ensemble des canaux de vente.<\/p>\n\n\n\n

Optimisme concernant l’IA<\/h2>\n\n\n\n

Schr\u00f6der a \u00e9galement d\u00e9clar\u00e9 qu’il s’attendait \u00e0 ce que le trafic vers la plateforme commerciale de Zalando provenant des chatbots et des agents d’intelligence artificielle augmente dans les ann\u00e9es \u00e0 venir. Aujourd’hui, plus de 80 % du trafic vers Zalando est organique et ne provient pas de publicit\u00e9s payantes, selon M. Schr\u00f6der, tandis que le reste provient en grande partie de canaux payants tels que Google et Meta. Mais \u00ab un faible pourcentage \u00e0 un chiffre \u00bb est d\u00e9sormais g\u00e9n\u00e9r\u00e9 par l’IA. Il se montre optimiste quant au fait que cette technologie aidera \u00e0 atteindre de nouveaux clients. <\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Zalando s’appr\u00eate \u00e0 faire son entr\u00e9e sur le march\u00e9 am\u00e9ricain avec son offre business-to-business : l’entreprise se pr\u00e9pare \u00e0 annoncer son premier contrat avec un client am\u00e9ricain.<\/p>\n","protected":false},"author":10,"featured_media":140068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[287],"topic":[198,276],"region":[446],"class_list":{"0":"post-140067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-zalando","10":"topic-e-commerce","11":"topic-expansion","12":"region-etats-unis-2"},"acf":[],"yoast_head":"\nZalando sur le point de faire son entr\u00e9e sur le march\u00e9 am\u00e9ricain - RetailDetail 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