{"id":14012,"date":"2016-06-29T08:47:38","date_gmt":"2016-06-29T08:47:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-ne-repond-pas-aux-attentes\/"},"modified":"2016-06-29T08:47:38","modified_gmt":"2016-06-29T08:47:38","slug":"nike-ne-repond-pas-aux-attentes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-ne-repond-pas-aux-attentes\/","title":{"rendered":"Nike ne r\u00e9pond pas aux attentes"},"content":{"rendered":"

Durant le trimestre \u00e9coul\u00e9 la marque de sport am\u00e9ricaine Nike<\/strong> a d\u00e9\u00e7u les analystes : tant le chiffre d\u2019affaires que le nombre de commandes attendues se sont av\u00e9r\u00e9s inf\u00e9rieurs aux attentes.<\/p>\n

<\/p>\n

Hausse des co\u00fbts et marges en baisse<\/h2>\n

Le chiffre d\u2019affaires trimestriel de Nike a progress\u00e9 de 6% \u00e0 8,24 milliards de dollars <\/a>(7,4 milliards d\u2019euros) ; un r\u00e9sultat en-de\u00e7\u00e0 des attentes des analystes qui tablaient sur 8,28 milliards de dollars (7,5 milliards d\u2019euros).<\/p>\n

\nLe b\u00e9n\u00e9fice net est en baisse, passant de 865 millions de dollars (780 millions d\u2019euros)\u00a0 \u00e0 846 millions de dollars (760 millions d\u2019euros). Un recul que l\u2019entreprise attribue \u00e0 la hausse des co\u00fbts et \u00e0 la pression fiscale plus \u00e9lev\u00e9e, d\u2019o\u00f9 une baisse des marges. La force du dollar et la concurrence d\u2019Adidas et Under Armour ont \u00e9galement pes\u00e9 sur le b\u00e9n\u00e9fice du groupe.<\/p>\n

\nLes commandes attendues, le chiffre principal pour les investisseurs, ont augment\u00e9 de 11%. Mais l\u00e0 encore Nike n\u2019a pas r\u00e9pondu aux attentes des analystes qui pr\u00e9voyaient une hausse de 13%. En Am\u00e9rique du Nord, principal march\u00e9 de Nike, il est question d\u2019une hausse de 6%, alors qu\u2019une croissance de 9% \u00e9tait attendue.<\/p>\n

\nSur l\u2019ensemble de l\u2019exercice le chiffre d\u2019affaires a augment\u00e9 de 6% \u00e0 32,4 milliards de dollars (29,3 milliards d\u2019euros). Nike s\u2019est fix\u00e9 pour objectif d\u2019atteindre un chiffre d\u2019affaires de 50 milliards de dollars d\u2019ici 2020.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Durant le trimestre \u00e9coul\u00e9 la marque de sport am\u00e9ricaine Nike a d\u00e9\u00e7u les analystes : tant le chiffre d\u2019affaires que le nombre de commandes attendues se sont av\u00e9r\u00e9s inf\u00e9rieurs aux attentes. Hausse des co\u00fbts et marges en baisse Le chiffre d\u2019affaires trimestriel de Nike a progress\u00e9 de 6% \u00e0 8,24 milliards de dollars (7,4 milliards […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nNike ne r\u00e9pond pas aux attentes - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-ne-repond-pas-aux-attentes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike ne r\u00e9pond pas aux attentes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Durant le trimestre \u00e9coul\u00e9 la marque de sport am\u00e9ricaine Nike a d\u00e9\u00e7u les analystes : tant le chiffre d\u2019affaires que le nombre de commandes attendues se sont av\u00e9r\u00e9s inf\u00e9rieurs aux attentes. Hausse des co\u00fbts et marges en baisse Le chiffre d\u2019affaires trimestriel de Nike a progress\u00e9 de 6% \u00e0 8,24 milliards de dollars (7,4 milliards […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-ne-repond-pas-aux-attentes\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-29T08:47:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-ne-repond-pas-aux-attentes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-ne-repond-pas-aux-attentes\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Nike ne r\u00e9pond pas aux attentes\",\"datePublished\":\"2016-06-29T08:47:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-ne-repond-pas-aux-attentes\\\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-ne-repond-pas-aux-attentes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-ne-repond-pas-aux-attentes\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-ne-repond-pas-aux-attentes\\\/\",\"name\":\"Nike ne r\u00e9pond pas aux attentes - 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