{"id":140218,"date":"2026-01-20T12:58:09","date_gmt":"2026-01-20T11:58:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140218"},"modified":"2026-02-02T14:37:30","modified_gmt":"2026-02-02T13:37:30","slug":"amazon-lance-son-service-de-livraison-rapide-amazon-now-au-royaume-uni","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-lance-son-service-de-livraison-rapide-amazon-now-au-royaume-uni\/","title":{"rendered":"Amazon lance son service de livraison rapide Amazon Now au Royaume-Uni"},"content":{"rendered":"\n<p><strong>Amazon<\/strong> lance Amazon Now au Royaume-Uni, un service de livraison ultra-rapide pour les courses et les produits m\u00e9nagers de base, avec des d\u00e9lais de livraison de 30 minutes ou moins. Ce service est particuli\u00e8rement avantageux pour les membres Prime. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">35 cat\u00e9gories de produits<\/h2>\n\n\n\n<p>Avec un d\u00e9lai de livraison de 30 minutes, Amazon entre en concurrence directe au Royaume-Uni avec des applications telles que <strong>Deliveroo<\/strong> (dont Amazon d\u00e9tient 11,5 %), <strong>Just Eat et <\/strong> <strong>Uber Eats<\/strong>. Dans un premier temps, un projet pilote est en cours dans certaines zones postales de Southwark, au sud-est de Londres, et sera \u00e9tendu dans les mois \u00e0 venir.<\/p>\n\n\n\n<p>Le service est disponible sept jours sur sept via l&rsquo;application ou le site web. L&rsquo;offre couvre 35 cat\u00e9gories, dont les produits pr\u00e9f\u00e9r\u00e9s du mois de janvier tels que les snacks prot\u00e9in\u00e9s, les boissons \u00e0 faible teneur en alcool et sans alcool, les vitamines et les compl\u00e9ments alimentaires. Les produits de premi\u00e8re n\u00e9cessit\u00e9 tels que le lait, les \u0153ufs, les fruits et l\u00e9gumes frais, le dentifrice, les aliments pour animaux domestiques, les couches et les m\u00e9dicaments en vente libre font \u00e9galement partie de la gamme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Un nouveau niveau de rapidit\u00e9 et de commodit\u00e9 \u00bb<\/h2>\n\n\n\n<p>\u00ab Amazon Now offre un nouveau niveau de rapidit\u00e9 et de commodit\u00e9 aux clients, en livrant des milliers de produits alimentaires et d&rsquo;articles m\u00e9nagers en moins de 30 minutes \u00bb, a d\u00e9clar\u00e9 John Boumphrey, directeur national d&rsquo;Amazon pour le Royaume-Uni, dans le communiqu\u00e9 de presse. \u00ab C&rsquo;est le dernier exemple en date de notre engagement \u00e0 acc\u00e9l\u00e9rer les livraisons, qui s&rsquo;ajoute aux millions d&rsquo;articles que nous livrons d\u00e9j\u00e0 le jour m\u00eame ou le lendemain \u00e0 nos clients dans tout le Royaume-Uni. \u00bb<\/p>\n\n\n\n<p>Amazon Now est accessible aux membres Prime et aux non-membres. Les membres Prime b\u00e9n\u00e9ficient de frais de livraison r\u00e9duits \u00e0 partir de 1,99 livre sterling (2,31 euros) par commande, contre 3,99 livres sterling (4,63 euros) pour les non-membres. Toutes les commandes inf\u00e9rieures \u00e0 15 livres sterling (17,40 euros) sont soumises \u00e0 un suppl\u00e9ment de 2 livres sterling (2,32 euros), quel que soit le type d&rsquo;adh\u00e9sion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Croissance pour les produits de premi\u00e8re n\u00e9cessit\u00e9<\/h2>\n\n\n\n<p>Selon Amazon, les courses et les produits m\u00e9nagers de base repr\u00e9sentent d\u00e9j\u00e0 un tiers des articles command\u00e9s quotidiennement au Royaume-Uni. D\u00e9but 2025, la cat\u00e9gorie Everyday Essentials, qui comprend les courses et les articles m\u00e9nagers, a connu une croissance presque deux fois plus rapide que toutes les autres cat\u00e9gories. Les clients Amazon Now auront acc\u00e8s \u00e0 \u00ab une s\u00e9lection soigneusement compos\u00e9e des produits les plus populaires de cette cat\u00e9gorie \u00bb, selon Amazon.<\/p>\n\n\n\n<p>Le lancement du service de livraison rapide fait suite \u00e0 l&rsquo;annonce en septembre <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/tous-les-magasins-amazon-fresh-ferment-au-royaume-uni\/\">de la fermeture par Amazon de ses 19 magasins de proximit\u00e9 Amazon Fresh<\/a> au Royaume-Uni, moins de cinq ans apr\u00e8s l&rsquo;ouverture du premier \u00e0 Ealing, le premier point de vente physique de l&rsquo;entreprise en dehors de l&rsquo;Am\u00e9rique du Nord. Tous ces magasins ont depuis ferm\u00e9 leurs portes ; cinq sites ont rouvert sous l&rsquo;enseigne <strong>Whole Foods Market<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon lance Amazon Now au Royaume-Uni, un service de livraison ultra-rapide pour les courses et les produits m\u00e9nagers de base, avec des d\u00e9lais de livraison de 30 minutes ou moins. Ce service est particuli\u00e8rement avantageux pour les membres Prime. <\/p>\n","protected":false},"author":10,"featured_media":140219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[575],"people":[],"extra":[43],"company":[206],"topic":[198],"region":[381],"class_list":{"0":"post-140218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-thuisbezorging","10":"extra-plus","11":"company-amazon","12":"topic-e-commerce","13":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon lance son service de livraison rapide Amazon Now au Royaume-Uni - RetailDetail BE<\/title>\n<meta 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