{"id":140240,"date":"2026-01-20T15:14:46","date_gmt":"2026-01-20T14:14:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140240"},"modified":"2026-02-02T14:37:48","modified_gmt":"2026-02-02T13:37:48","slug":"sephora-confirme-son-arrivee-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/sephora-confirme-son-arrivee-en-belgique\/","title":{"rendered":"Sephora confirme son arriv\u00e9e en Belgique"},"content":{"rendered":"\n<p><strong>Sephora<\/strong>, la cha\u00eene de magasins de beaut\u00e9 du groupe <strong>LVMH<\/strong>, confirme son entr\u00e9e sur le march\u00e9 belge dans le courant de cette ann\u00e9e. En vue de cette premi\u00e8re ouverture, le d\u00e9taillant annonce une campagne de recrutement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La plus grande communaut\u00e9 de fans de beaut\u00e9<\/h2>\n\n\n\n<p>Les rumeurs <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-chaine-de-beaute-lvmh-sephora-sinstalle-en-belgique\/\">qui circulaient \u00e0 la fin de l&rsquo;ann\u00e9e derni\u00e8re<\/a> sont d\u00e9sormais officiellement confirm\u00e9es : l&rsquo;arriv\u00e9e en Belgique marque une nouvelle \u00e9tape dans la strat\u00e9gie d&rsquo;expansion europ\u00e9enne de Sephora, qui se pr\u00e9sente comme le leader mondial des produits de beaut\u00e9 de prestige. Le d\u00e9taillant ouvrira son premier magasin dans le pays cette ann\u00e9e, mais n&rsquo;a pas encore communiqu\u00e9 son emplacement. La cha\u00eene lance toutefois une campagne de recrutement ciblant les conseillers commerciaux et les responsables commerciaux passionn\u00e9s par la beaut\u00e9. C&rsquo;est ce qu&rsquo;a annonc\u00e9 mardi l&rsquo;entreprise dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n<p>Sephora compte 3 400 magasins et plateformes num\u00e9riques dans 35 march\u00e9s, emploie 50 000 personnes et affirme disposer de la plus grande communaut\u00e9 d&rsquo;amateurs de beaut\u00e9, avec plus de 74 millions de membres. Les acheteurs y trouvent une gamme de plus de 500 marques, dont plusieurs marques exclusives qui ne sont pas ou peu disponibles ailleurs, ainsi que la marque maison Sephora Collection.<\/p>\n\n\n\n<p>En Belgique, l&rsquo;arriv\u00e9e du g\u00e9ant de la beaut\u00e9 risque de bouleverser le march\u00e9 des cosm\u00e9tiques. Pour l&rsquo;instant, <strong>ICI Paris XL<\/strong>, filiale d&rsquo;<strong>AS Watson<\/strong>, reste le leader du march\u00e9. Cependant, le nouveau venu <strong>Douglas<\/strong> est accueilli avec enthousiasme par un grand nombre de jeunes acheteurs \u00e0 chaque ouverture de magasin. Les observateurs s&rsquo;inqui\u00e8tent surtout pour la position d&rsquo;<strong>April<\/strong>, l&rsquo;ancienne Planet Parfum, qui appartient au groupe fran\u00e7ais Bogart.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sephora, la cha\u00eene de magasins de beaut\u00e9 du groupe LVMH, confirme son entr\u00e9e sur le march\u00e9 belge dans le courant de cette ann\u00e9e. En vue de cette premi\u00e8re ouverture, le d\u00e9taillant annonce une campagne de recrutement. <\/p>\n","protected":false},"author":3,"featured_media":140241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[730,1899],"topic":[276],"region":[226],"class_list":["post-140240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-lvmh","company-sephora","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora confirme son arriv\u00e9e en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sephora, la 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