{"id":140315,"date":"2026-01-21T11:44:59","date_gmt":"2026-01-21T10:44:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140315"},"modified":"2026-02-02T14:39:29","modified_gmt":"2026-02-02T13:39:29","slug":"ikea-double-ses-investissements-en-inde","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-double-ses-investissements-en-inde\/","title":{"rendered":"IKEA double ses investissements en Inde"},"content":{"rendered":"\n

IKEA<\/strong> revoit ses ambitions \u00e0 la hausse en Inde : la cha\u00eene de magasins d’ameublement va investir plus de 200 milliards de roupies (environ 2,22 milliards d’euros) au cours des cinq prochaines ann\u00e9es pour se d\u00e9velopper dans ce pays. Le d\u00e9taillant va ouvrir de nouveaux magasins, augmenter ses achats locaux et acc\u00e9l\u00e9rer son d\u00e9veloppement en ligne.<\/p>\n\n\n\n

Quadrupler son chiffre d’affaires<\/h2>\n\n\n\n

IKEA s’est implant\u00e9 en Inde en 2018 avec un premier magasin \u00e0 Hyderabad. Le d\u00e9taillant en compte d\u00e9sormais six, dont trois \u00e0 Navi Mumbai et Bengaluru, et deux magasins urbains plus petits \u00e0 Mumbai et New Delhi. \u00ab L’Inde n’est pas encore un grand march\u00e9 pour IKEA… Mais nous sommes convaincus que l’Inde deviendra l’un de nos principaux march\u00e9s \u00bb, a d\u00e9clar\u00e9 Patrik Antoni, PDG d’IKEA Inde, \u00e0 Reuters. Le chiffre d’affaires en Inde a augment\u00e9 de 6 % au cours de l’exercice clos en ao\u00fbt 2025, pour atteindre 18,61 milliards de roupies (environ 207 millions d’euros). IKEA souhaite quadrupler ses ventes et porter le nombre de magasins \u00e0 trente.<\/p>\n\n\n\n

Dans les nouvelles villes, IKEA commencera d\u00e9sormais par se lancer en ligne, avant m\u00eame l’ouverture d’un magasin physique, une premi\u00e8re pour l’entreprise \u00e0 l’\u00e9chelle mondiale. Cette approche s\u00e9duit les jeunes clients qui ach\u00e8tent en ligne pour \u00e9viter les embouteillages. Les ventes en ligne repr\u00e9sentent d\u00e9sormais plus de 30 % du chiffre d’affaires indien. L’objectif est de porter cette part \u00e0 40 %.<\/p>\n\n\n\n

IKEA double \u00e9galement sa production pour le march\u00e9 local et l’exportation, pour atteindre environ 856 millions d’euros. Bien que le pr\u00e9sident am\u00e9ricain Donald Trump ait doubl\u00e9 les droits de douane sur les importations en provenance d’Inde, les portant \u00e0 50 % maximum, M. Antoni affirme que cette mesure n’a pas beaucoup affect\u00e9 les fournisseurs indiens d’IKEA, car la marque exporte davantage vers d’autres march\u00e9s.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

IKEA revoit ses ambitions \u00e0 la hausse en Inde : la cha\u00eene de magasins d’ameublement va investir plus de 200 milliards de roupies (environ 2,22 milliards d’euros) au cours des cinq prochaines ann\u00e9es pour se d\u00e9velopper dans ce pays. Le d\u00e9taillant va ouvrir de nouveaux magasins, augmenter ses achats locaux et acc\u00e9l\u00e9rer son d\u00e9veloppement en ligne.<\/p>\n","protected":false},"author":10,"featured_media":140316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[43],"company":[211],"topic":[276],"region":[388],"class_list":["post-140315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","extra-plus","company-ikea","topic-expansion","region-asie"],"acf":[],"yoast_head":"\nIKEA double ses investissements en Inde - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"IKEA revoit ses ambitions \u00e0 la hausse en Inde : la cha\u00eene de magasins d'ameublement va investir plus de 200 milliards de 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