{"id":140351,"date":"2026-01-21T15:00:01","date_gmt":"2026-01-21T14:00:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140351"},"modified":"2026-02-02T14:40:15","modified_gmt":"2026-02-02T13:40:15","slug":"jd-sports-a-connu-une-periode-difficile-pendant-les-fetes-de-fin-dannee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jd-sports-a-connu-une-periode-difficile-pendant-les-fetes-de-fin-dannee\/","title":{"rendered":"JD Sports a connu une p\u00e9riode difficile pendant les f\u00eates de fin d&rsquo;ann\u00e9e"},"content":{"rendered":"\n<p>Au cours de la p\u00e9riode de No\u00ebl, <strong>JD Sports<\/strong> a enregistr\u00e9 une baisse de 1,8 % de son chiffre d&rsquo;affaires comparable en raison de conditions de march\u00e9 difficiles. Le d\u00e9taillant fait r\u00e9f\u00e9rence \u00e0 un \u00ab climat de consommation volatil \u00bb pendant les f\u00eates de fin d&rsquo;ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investissements dans les prix<\/h2>\n\n\n\n<p>En Am\u00e9rique du Nord, le plus grand march\u00e9 de JD Sports, le chiffre d&rsquo;affaires comparable a renou\u00e9 avec la croissance apr\u00e8s une baisse au troisi\u00e8me trimestre. L&rsquo;Europe et le Royaume-Uni ont en revanche affich\u00e9 des tendances plus faibles, avec une nouvelle d\u00e9t\u00e9rioration des chiffres d&rsquo;affaires comparables par rapport au trimestre pr\u00e9c\u00e9dent.<\/p>\n\n\n\n<p>Les v\u00eatements ont continu\u00e9 \u00e0 bien se porter gr\u00e2ce \u00e0 la diversit\u00e9 et \u00e0 l&rsquo;attrait de la gamme. Les chaussures ont affich\u00e9 des performances plus faibles, plusieurs produits arrivant en fin de cycle de vie, m\u00eame si les chaussures de course ont continu\u00e9 \u00e0 afficher une dynamique positive. JD Sports a r\u00e9alis\u00e9 des investissements cibl\u00e9s dans les prix, en particulier en ligne, afin de soutenir les volumes et de r\u00e9pondre \u00e0 l&rsquo;\u00e9volution du comportement des consommateurs. En cons\u00e9quence, le groupe pr\u00e9voit que la marge brute pour l&rsquo;exercice 2026 sera inf\u00e9rieure d&rsquo;environ 50 points de base \u00e0 celle de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De nouvelles plateformes de commerce \u00e9lectronique <\/h2>\n\n\n\n<p>Dans le m\u00eame temps, le d\u00e9taillant affirme \u00eatre en bonne voie pour atteindre ses priorit\u00e9s strat\u00e9giques. \u00c0 partir de 2026, l&rsquo;entreprise d\u00e9ploiera de nouvelles plateformes de commerce \u00e9lectronique en Europe et au Royaume-Uni, apr\u00e8s des lancements pr\u00e9c\u00e9dents aux \u00c9tats-Unis et en Italie. L&rsquo;automatisation du centre de distribution de Heerlen sera intensifi\u00e9e afin de soutenir l&rsquo;approvisionnement des magasins en Europe.<\/p>\n\n\n\n<p>\u00ab Les ventes totales pendant la p\u00e9riode de pointe ont \u00e9t\u00e9 conformes \u00e0 nos attentes, dans un contexte de consommation volatile. Le Black Friday a connu un fort engagement des clients dans toutes les r\u00e9gions, mais la demande s&rsquo;est affaiblie au cours de la premi\u00e8re moiti\u00e9 du mois de d\u00e9cembre, en particulier en Europe et au Royaume-Uni \u00bb, d\u00e9clare le PDG R\u00e9gis Schultz. \u00ab Nous avons r\u00e9agi avec d\u00e9termination au cours des derni\u00e8res semaines de la p\u00e9riode en choisissant de r\u00e9aliser des investissements cibl\u00e9s dans les prix, et nous avons constat\u00e9 une am\u00e9lioration des ventes \u00e0 l&rsquo;approche de No\u00ebl et dans la p\u00e9riode qui a suivi. \u00bb<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours de la p\u00e9riode de No\u00ebl, JD Sports a enregistr\u00e9 une baisse de 1,8 % de son chiffre d&rsquo;affaires comparable en raison de conditions de march\u00e9 difficiles. Le d\u00e9taillant fait r\u00e9f\u00e9rence \u00e0 un \u00ab climat de consommation volatil \u00bb pendant les f\u00eates de fin d&rsquo;ann\u00e9e. <\/p>\n","protected":false},"author":10,"featured_media":140352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1239],"topic":[266],"region":[],"class_list":{"0":"post-140351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-jd-sports","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD Sports a connu une p\u00e9riode difficile pendant les f\u00eates de fin 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