{"id":140363,"date":"2026-01-21T15:30:45","date_gmt":"2026-01-21T14:30:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140363"},"modified":"2026-01-21T15:30:47","modified_gmt":"2026-01-21T14:30:47","slug":"nouveau-pdg-pour-mud-jeans","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nouveau-pdg-pour-mud-jeans\/","title":{"rendered":"Nouveau CEO pour Mud Jeans"},"content":{"rendered":"\n

Apr\u00e8s deux ans et demi, la CEO Jolanda Brink quitte Mud Jeans<\/strong>, la marque n\u00e9erlandaise haut de gamme de jeans circulaires. Elle est remplac\u00e9e par Dion Vijgeboom, qui travaille dans l’entreprise depuis 2015.<\/p>\n\n\n\n

\u00ab Renforcer la position \u00bb<\/h2>\n\n\n\n

Avec la nomination de l’ancien directeur op\u00e9rationnel Vijgeboom, Mud Jeans opte, selon ses propres termes, pour la continuit\u00e9 dans la direction, tout en mettant clairement l’accent sur la prochaine phase de croissance. Le nouveau CEO est li\u00e9 \u00e0 l’entreprise depuis 2015 et \u00e9tait auparavant responsable, en tant que directeur des op\u00e9rations, des activit\u00e9s quotidiennes et de la mise en \u0153uvre des plans strat\u00e9giques.<\/p>\n\n\n\n

Sous la direction de Jolanda Brink, la marque de denim circulaire a clairement professionnalis\u00e9 ses activit\u00e9s et est pass\u00e9e du statut de start-up entrepreneuriale \u00e0 celui d’organisation plus mature et mieux structur\u00e9e, pr\u00eate pour la phase suivante, indique le communiqu\u00e9 de presse. <\/p>\n\n\n\n

\u00ab Au cours des prochaines ann\u00e9es, nous voulons continuer \u00e0 renforcer notre position sur les march\u00e9s o\u00f9 nous sommes actifs, dans tous nos canaux, du commerce de gros \u00e0 la vente directe aux consommateurs. Nous continuons \u00e0 travailler \u00e0 l’am\u00e9lioration de la notori\u00e9t\u00e9 de notre marque, au renforcement de nos relations avec les d\u00e9taillants et les consommateurs et \u00e0 l’extension de notre impact circulaire \u00bb, d\u00e9clare M. Vijgeboom.<\/p>\n\n\n\n

Fond\u00e9e en 2012, Mud Jeans collabore avec plus de 200 d\u00e9taillants dans 15 pays. Chaque paire de Mud Jeans consomme en moyenne 87 % moins d’eau, \u00e9met 89 % moins de CO\u2082, utilise moins de produits chimiques gr\u00e2ce \u00e0 un processus de teinture responsable et produit nettement moins de d\u00e9chets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s deux ans et demi, la PDG Jolanda Brink quitte Mud Jeans, la marque n\u00e9erlandaise haut de gamme de jeans circulaires. 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