{"id":140378,"date":"2026-02-04T14:34:29","date_gmt":"2026-02-04T13:34:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140378"},"modified":"2026-02-04T14:34:31","modified_gmt":"2026-02-04T13:34:31","slug":"edition-anniversaire-deuroshop-faites-la-promotion-de-votre-presence-via-retaildetail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/retaildossier\/edition-anniversaire-deuroshop-faites-la-promotion-de-votre-presence-via-retaildetail\/","title":{"rendered":"\u00c9dition anniversaire d’EuroShop : faites la promotion de votre pr\u00e9sence via RetailDetail"},"content":{"rendered":"\n

\u00c0 l’occasion de son soixanti\u00e8me anniversaire, le plus grand salon professionnel europ\u00e9en d\u00e9di\u00e9 au commerce de d\u00e9tail fait peau neuve : plus qu’un simple salon professionnel, EuroShop 2026 deviendra un festival du commerce de d\u00e9tail \u00ab instagrammable \u00bb. RetailDetail pr\u00e9voit un dossier sp\u00e9cial.<\/p>\n\n\n\n

Dossier th\u00e9matique sur retaildetail.be<\/h2>\n\n\n\n

Tous les trois ans, le secteur international du commerce de d\u00e9tail se r\u00e9unit \u00e0 D\u00fcsseldorf : cette ann\u00e9e, EuroShop se tiendra du dimanche 22 au jeudi 26 f\u00e9vrier, tous les jours de 10 h \u00e0 18 h. Avec 85 000 visiteurs pour 1 900 exposants venus de 60 pays sur 100 000 m\u00b2, cette \u00e9dition s’annonce une nouvelle fois exceptionnelle. 50 % des visiteurs sont des d\u00e9cideurs du monde du commerce de d\u00e9tail.<\/p>\n\n\n\n

RetailDetail consacrera une attention particuli\u00e8re aux tendances et innovations pr\u00e9sent\u00e9es au salon, avant et apr\u00e8s l’\u00e9v\u00e9nement, dans un dossier sp\u00e9cial et des newsletters th\u00e9matiques. Les exposants auront ainsi la possibilit\u00e9 de promouvoir leur pr\u00e9sence et leurs nouveaut\u00e9s \u00e0 l’aide d’une banni\u00e8re ou d’un publireportage. Vous souhaitez en savoir plus sur les possibilit\u00e9s ? Contactez kjell.bries@retaildetail.be<\/a>.<\/p>\n\n\n\n

\u00ab Instagrammable \u00bb<\/h2>\n\n\n\n

Cette ann\u00e9e sera d’ailleurs une \u00e9dition sp\u00e9ciale : l’\u00e9v\u00e9nement f\u00eate en effet son soixanti\u00e8me anniversaire. \u00ab Des exposants fid\u00e8les tels que NCR et Wanzl \u00e9taient pr\u00e9sents d\u00e8s la premi\u00e8re \u00e9dition, en 1966 \u00bb, explique Elke Moebius, directrice du salon. Cette ann\u00e9e, le salon se r\u00e9invente sous le nom de \u00ab The global retail festival \u00bb, en mettant davantage l’accent sur l’\u00e9motion et les moments \u00ab instagrammables \u00bb. Un \u00ab 60s Lounge \u00bb fera revivre l’esprit des d\u00e9buts d’EuroShop.<\/p>\n\n\n\n

L’am\u00e9nagement des magasins reste le plus grand d\u00e9partement en termes de superficie lors de cet \u00e9v\u00e9nement d\u00e9di\u00e9 au commerce de d\u00e9tail, le segment de la restauration a connu une forte croissance, le marketing de d\u00e9tail affiche complet depuis un certain temps d\u00e9j\u00e0 et c’est dans la division technologique EuroCis que les visiteurs trouveront le plus grand nombre d’exposants. Comme \u00e0 leur habitude, les Pays-Bas et la Belgique sont assez bien repr\u00e9sent\u00e9s, tant parmi les exposants que parmi les visiteurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l’occasion de son soixanti\u00e8me anniversaire, le plus grand salon professionnel europ\u00e9en d\u00e9di\u00e9 au commerce de d\u00e9tail fait peau neuve : plus qu’un simple salon professionnel, EuroShop 2026 deviendra un festival du commerce de d\u00e9tail \u00ab instagrammable \u00bb. RetailDetail pr\u00e9voit un dossier sp\u00e9cial. <\/p>\n","protected":false},"author":3,"featured_media":140379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,41],"tags":[],"people":[],"extra":[1779],"company":[],"topic":[],"region":[],"class_list":["post-140378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-retaildossier","extra-dossier"],"acf":[],"yoast_head":"\n\u00c9dition anniversaire d'EuroShop : faites la promotion de votre pr\u00e9sence via RetailDetail - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Plus qu'un simple salon professionnel, EuroShop 2026 deviendra un festival du commerce de d\u00e9tail \u00ab instagrammable \u00bb. 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