{"id":14043,"date":"2016-06-30T14:17:27","date_gmt":"2016-06-30T14:17:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/la-fnac-ouvre-son-dixieme-magasin-belge-a-alost-2\/"},"modified":"2016-06-30T14:17:27","modified_gmt":"2016-06-30T14:17:27","slug":"la-fnac-ouvre-son-dixieme-magasin-belge-a-alost-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/la-fnac-ouvre-son-dixieme-magasin-belge-a-alost-2\/","title":{"rendered":"La Fnac ouvre son dixi\u00e8me magasin belge \u00e0 Alost"},"content":{"rendered":"<p>Le 1er juillet la <strong>Fnac<\/strong> ouvrira son dixi\u00e8me magasin belge \u00e0 Alost. Avec ses 850 m\u00b2 de surface de vente, il s\u2019agit d\u2019un point de vente de plus petit format, qui mise pleinement sur le service des commandes en ligne.<\/p>\n<p><!--break--><\/p>\n<h2>Moins de surface, plus d\u2019e-commerce<\/h2>\n<p>La Fnac opte sciemment pour des magasins de plus petit format, afin de s\u2019implanter dans une nouvelle cat\u00e9gorie de villes : \u00ab A l\u2019avenir la Fnac souhaite se concentrer davantage sur des magasins de taille moyenne. Cela nous permet d\u2019\u00eatre plus pr\u00e9sents dans les villes-centres et d\u2019\u00eatre plus proches de nos clients, afin de pouvoir r\u00e9pondre plus facilement aux besoins locaux des habitants de la ville \u00bb, explique le directeur g\u00e9n\u00e9ral Dominique Dubald.<\/p>\n<p>\nApr\u00e8s Louvain-la-Neuve, Alost est la deuxi\u00e8me ville de plus petite taille \u00e0 accueillir un magasin Fnac. Un lieu d\u2019implantation int\u00e9ressant, selon la cha\u00eene fran\u00e7aise : \u00ab G\u00e9ographiquement Alost est bien situ\u00e9, entre Bruxelles et Gand. Le risque de cannibalisation avec d\u2019autres magasins Fnac est assez limit\u00e9 \u00bb, lit-on dans un communiqu\u00e9 de presse.<\/p>\n<p>\nLe nouveau magasin comprendra un d\u00e9partement livres et un d\u00e9partement jouets au premier \u00e9tage, tandis que le rez-de-chauss\u00e9e sera d\u00e9di\u00e9 aux produits de divertissement (CD, DVD et jeux vid\u00e9o, ainsi que des tablettes, ordinateurs et appareils photos). Les produits ne pouvant \u00eatre propos\u00e9s en magasin, vu sa surface plus r\u00e9duite, seront en vente sur le webshop et pourront \u00eatre livr\u00e9s en magasin.<\/p>\n<p>\nLe dixi\u00e8me magasin belge n\u2019est pas le seul jalon franchi par la Fnac : r\u00e9cemment la cha\u00eene fran\u00e7aise a d\u00e9pass\u00e9 le cap des 200 points de vente, dont la plupart en France, mais \u00e9galement au Br\u00e9sil, en C\u00f4te d\u2019Ivoire, au Maroc, au Portugal, au Qatar, en Espagne et en Suisse.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 1er juillet la Fnac ouvrira son dixi\u00e8me magasin belge \u00e0 Alost. Avec ses 850 m\u00b2 de surface de vente, il s\u2019agit d\u2019un point de vente de plus petit format, qui mise pleinement sur le service des commandes en ligne. Moins de surface, plus d\u2019e-commerce La Fnac opte sciemment pour des magasins de plus petit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Fnac ouvre son dixi\u00e8me magasin belge \u00e0 Alost - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/la-fnac-ouvre-son-dixieme-magasin-belge-a-alost-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Fnac ouvre son dixi\u00e8me magasin belge \u00e0 Alost - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le 1er juillet la Fnac ouvrira son dixi\u00e8me magasin belge \u00e0 Alost. 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