{"id":140463,"date":"2026-01-22T15:48:29","date_gmt":"2026-01-22T14:48:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140463"},"modified":"2026-02-02T14:42:14","modified_gmt":"2026-02-02T13:42:14","slug":"biscoff-devient-viral-grace-a-la-tendance-cheesecake-au-yaourt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/biscoff-devient-viral-grace-a-la-tendance-cheesecake-au-yaourt\/","title":{"rendered":"Biscoff devient viral gr\u00e2ce \u00e0 la tendance \u00ab cheesecake au yaourt \u00bb"},"content":{"rendered":"\n<p>Biscoff, le c\u00e9l\u00e8bre biscuit sp\u00e9culoos de <strong>Lotus Bakeries<\/strong>, est actuellement viral sur TikTok et Instagram gr\u00e2ce \u00e0 un engouement mondial pour une recette simple de cheesecake \u00e0 base de yaourt et de biscuits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Buzz mondial \u00bb<\/h2>\n\n\n\n<p>La recette s&rsquo;appelle \u00ab Japanese cheesecake \u00bb : si vous mettez des biscuits Biscoff dans un pot de yaourt et que vous le placez au r\u00e9frig\u00e9rateur pendant environ 24 heures, vous obtenez une sorte de cheesecake simple qui, selon de nombreux jeunes, a un go\u00fbt irr\u00e9sistible. Des vid\u00e9os pr\u00e9sentant des variantes de la recette sont visionn\u00e9es des millions de fois sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p>Le fabricant n&rsquo;est pas impliqu\u00e9 dans cette tendance, assure le CEO Jan Boone au journal \u00e9conomique De Tijd : \u00ab Ce serait un coup de marketing magistral, mais ce buzz a \u00e9t\u00e9 cr\u00e9\u00e9 par les utilisateurs des r\u00e9seaux sociaux. La tendance est n\u00e9e au Japon, mais nous n&rsquo;avons pas encore pu d\u00e9terminer qui en est \u00e0 l&rsquo;origine. Entre-temps, le ph\u00e9nom\u00e8ne s&rsquo;est \u00e9tendu \u00e0 l&rsquo;Europe et aux \u00c9tats-Unis. <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/lotus-speculoos-spil-in-wereldwijde-cheesecakehype-op-tiktok-en-instagram\/10645155.html\">C&rsquo;est d\u00e9sormais un buzz mondial<\/a>. \u00bb<\/p>\n\n\n\n<p>La mode n&rsquo;est pas encore assez ancienne pour avoir un impact sur les chiffres de vente, mais le fait que la marque plaise aux jeunes est un encouragement pour le fabricant ambitieux. Biscoff, qui est actuellement le cinqui\u00e8me biscuit le plus populaire au monde, avait d\u00e9j\u00e0 \u00e9t\u00e9 recommand\u00e9 par le rappeur am\u00e9ricain Snoop Dogg  sur sa cha\u00eene YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biscoff, le c\u00e9l\u00e8bre biscuit sp\u00e9culoos de Lotus Bakeries, est actuellement viral sur TikTok et Instagram gr\u00e2ce \u00e0 un engouement mondial pour une recette simple de cheesecake \u00e0 base de yaourt et de biscuits. <\/p>\n","protected":false},"author":3,"featured_media":140464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[640],"topic":[488],"region":[],"class_list":{"0":"post-140463","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-lotus-bakeries","10":"topic-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biscoff devient viral gr\u00e2ce \u00e0 la tendance \u00ab cheesecake au yaourt \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Biscoff, le c\u00e9l\u00e8bre biscuit sp\u00e9culoos de Lotus Bakeries, est actuellement viral sur 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