{"id":140504,"date":"2026-01-23T10:44:03","date_gmt":"2026-01-23T09:44:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140504"},"modified":"2026-02-02T14:43:53","modified_gmt":"2026-02-02T13:43:53","slug":"comment-vinted-veut-conquerir-le-marche-americain-des-vetements-doccasion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/comment-vinted-veut-conquerir-le-marche-americain-des-vetements-doccasion\/","title":{"rendered":"Comment Vinted veut conqu\u00e9rir le march\u00e9 am\u00e9ricain des v\u00eatements d’occasion"},"content":{"rendered":"\n

Avec un investissement de plusieurs dizaines de millions de dollars, l’application de vente d’articles d’occasion Vinted <\/strong>souhaite d\u00e9sormais reproduire son succ\u00e8s europ\u00e9en aux \u00c9tats-Unis, explique son PDG Thomas Plantenga. L’entreprise ne consid\u00e8re toutefois pas la durabilit\u00e9 comme l’argument principal.<\/p>\n\n\n\n

Accro\u00eetre la notori\u00e9t\u00e9 de la marque<\/h2>\n\n\n\n

En novembre dernier, Vinted a annonc\u00e9 un premier test \u00e0 New York. Dans un premier temps, les New-Yorkais pouvaient acheter des v\u00eatements d’occasion directement aupr\u00e8s de vendeurs europ\u00e9ens<\/a>, et vice versa. L’entreprise passe d\u00e9sormais \u00e0 l’\u00e9tape suivante : dans les mois \u00e0 venir, Vinted souhaite investir des dizaines de millions de dollars dans la poursuite de son expansion aux \u00c9tats-Unis, a d\u00e9clar\u00e9 M. Plantenga dans une interview accord\u00e9e au Wall Street Journal. L’objectif est d’accro\u00eetre la notori\u00e9t\u00e9 de la marque tout en optimisant la plateforme pour une client\u00e8le am\u00e9ricaine plus large.<\/p>\n\n\n\n

\u00ab Les New-Yorkais sont pratiquement les m\u00eames que les habitants de Barcelone, Amsterdam ou Paris<\/a>. Ce n’est pas si diff\u00e9rent \u00bb, dit-il. L’ann\u00e9e derni\u00e8re, apr\u00e8s plusieurs tentatives infructueuses, l’entreprise a finalement r\u00e9ussi \u00e0 percer en Allemagne, le dernier grand march\u00e9 europ\u00e9en qu’elle n’avait pas encore conquis, et le PDG tire parti de certaines des le\u00e7ons apprises pour appliquer une approche similaire aux \u00c9tats-Unis.<\/p>\n\n\n\n

Pas d’accent sur la durabilit\u00e9<\/h2>\n\n\n\n

Une r\u00e9cente \u00e9tude command\u00e9e par Vinted aupr\u00e8s de 1 502 adultes am\u00e9ricains s\u00e9lectionn\u00e9s de mani\u00e8re repr\u00e9sentative montre que 42 % d’entre eux ne r\u00e9alisent pas que les vieux v\u00eatements ont une valeur de revente, tandis que 50 % sont stress\u00e9s par le d\u00e9sordre dans leur garde-robe. \u00c0 New York, 56 % des personnes interrog\u00e9es d\u00e9clarent ne pas avoir suffisamment d’espace dans leur armoire. En outre, 21 % indiquent poss\u00e9der pour 500 dollars am\u00e9ricains (460 euros) ou plus de v\u00eatements jamais port\u00e9s. Parmi les New-Yorkais \u00e2g\u00e9s de 25 \u00e0 34 ans, 70 % ont au moins trois articles dans leur garde-robe qui n’ont jamais \u00e9t\u00e9 port\u00e9s et qui ont encore leur \u00e9tiquette. L’\u00e9tude montre qu’il existe une r\u00e9elle opportunit\u00e9 pour les Am\u00e9ricains de se d\u00e9barrasser de leur garde-robe et de d\u00e9couvrir les avantages du shopping d’occasion.<\/p>\n\n\n\n

Bien que Vinted contribue \u00e0 une \u00e9conomie plus circulaire dans le secteur de l’habillement, l’entreprise ne mettra pas l’accent sur les aspects durables de son mod\u00e8le commercial lors de son lancement aux \u00c9tats-Unis. \u00ab Ce n’est pas quelque chose de vert ou de gauche que seules les personnes de ce bord font \u00bb, explique M. Plantenga. \u00ab Nous contribuons \u00e0 r\u00e9soudre une partie du probl\u00e8me, ce qui est utile, mais nous ne nous pr\u00e9sentons pas comme des sauveurs. La durabilit\u00e9 est un effet secondaire positif : tout en \u00e9conomisant de l’argent et en trouvant de bonnes affaires, vous causez moins de dommages \u00e0 la plan\u00e8te. \u00bb<\/p>\n\n\n\n

Vinted envisage \u00e9galement une introduction en bourse, mais celle-ci n’aura pas lieu cette ann\u00e9e, a ajout\u00e9 le PDG. <\/p>\n","protected":false},"excerpt":{"rendered":"

Avec un investissement de plusieurs dizaines de millions de dollars, l’application de vente d’articles d’occasion Vinted souhaite d\u00e9sormais reproduire son succ\u00e8s europ\u00e9en aux \u00c9tats-Unis, d\u00e9clare son PDG Thomas Plantenga. L’entreprise envisage \u00e9galement une introduction en bourse. <\/p>\n","protected":false},"author":3,"featured_media":140505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[94],"people":[],"extra":[43],"company":[629],"topic":[373,276],"region":[],"class_list":{"0":"post-140504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-tweedehands","10":"extra-plus","11":"company-vinted","12":"topic-durabilite","13":"topic-expansion"},"acf":[],"yoast_head":"\nComment Vinted veut conqu\u00e9rir le march\u00e9 am\u00e9ricain des v\u00eatements d'occasion - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec un investissement de plusieurs dizaines de millions de dollars, l'application de 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