{"id":14075,"date":"2016-07-04T07:49:56","date_gmt":"2016-07-04T07:49:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-se-lance-dans-la-vente-daliments-sous-marque-propre\/"},"modified":"2016-07-04T07:49:56","modified_gmt":"2016-07-04T07:49:56","slug":"amazon-se-lance-dans-la-vente-daliments-sous-marque-propre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-se-lance-dans-la-vente-daliments-sous-marque-propre\/","title":{"rendered":"Amazon se lance dans la vente d'aliments sous marque propre"},"content":{"rendered":"

D\u00e9sormais\u00a0Amazon\u00a0propose\u00a0des produits\u00a0alimentaires sous\u00a0marque propre.\u00a0Depuis une semaine, l’e-tailer am\u00e9ricain\u00a0vend du caf\u00e9 de sa propre marque Happy Belly\u00a0et\u00a0de la nourriture pour b\u00e9b\u00e9s de la marque Mama Bear.<\/p>\n

<\/p>\n

Des marges plus importantes<\/h2>\n

Comme pour les v\u00eatements de sa propre marque, Amazon a d\u00e9cid\u00e9 de ne pas annoncer haut et fort le lancement de ses nouvelles marques.<\/a>\u00a0 Probablement pour ne pas heurter les autres entreprises qui vendent leurs produits sur le site d\u2019Amazon.<\/p>\n

\nPour Amazon, la vente de marques de distributeur pr\u00e9sente certains avantages.\u00a0 Les marges sont nettement plus importantes, mais elle peut \u00e9galement d\u00e9velopper ses emballages elle-m\u00eame pour faire baisser les co\u00fbts de livraison.<\/p>\n

\u00a0
\nUniquement via Amazon Prime<\/h2>\n

Comme pour les autres marques de distributeur, ces nouvelles marques sont uniquement disponibles pour les clients abonn\u00e9s \u00e0 Amazon Prime.\u00a0 Le retailer met d\u2019ailleurs tout en \u0153uvre pour que les clients sachent le moins possible que l\u2019article a \u00e9t\u00e9 produit et est vendu par Amazon elle-m\u00eame.\u00a0 Le nom Amazon n\u2019appara\u00eet nulle part.\u00a0 Amazon ne souhaite pas non plus lancer ces produits comme \u00e9tant des versions moins ch\u00e8res, puisque leurs prix se situent entre les prix des produits bon march\u00e9 et ceux du segment haut de gamme.<\/p>\n

\nLe march\u00e9 des marques de distributeur devient de plus en plus int\u00e9ressant.\u00a0 L\u2019ann\u00e9e derni\u00e8re, elles ont enregistr\u00e9 un chiffre d\u2019affaires de 118,4 milliards de dollars (106,3 milliards d\u2019euros) aux Etats-Unis, une progression de 2,2 milliards de dollars (2 milliards d\u2019euros) par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9sormais\u00a0Amazon\u00a0propose\u00a0des produits\u00a0alimentaires sous\u00a0marque propre.\u00a0Depuis une semaine, l’e-tailer am\u00e9ricain\u00a0vend du caf\u00e9 de sa propre marque Happy Belly\u00a0et\u00a0de la nourriture pour b\u00e9b\u00e9s de la marque Mama Bear. Des marges plus importantes Comme pour les v\u00eatements de sa propre marque, Amazon a d\u00e9cid\u00e9 de ne pas annoncer haut et fort le lancement de ses nouvelles marques.\u00a0 Probablement pour […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nAmazon se lance dans la vente d'aliments sous marque propre - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-se-lance-dans-la-vente-daliments-sous-marque-propre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon se lance dans la vente d'aliments sous marque propre - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"D\u00e9sormais\u00a0Amazon\u00a0propose\u00a0des produits\u00a0alimentaires sous\u00a0marque propre.\u00a0Depuis une semaine, l’e-tailer am\u00e9ricain\u00a0vend du caf\u00e9 de sa propre marque Happy Belly\u00a0et\u00a0de la nourriture pour b\u00e9b\u00e9s de la marque Mama Bear. 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