{"id":140961,"date":"2026-01-29T15:51:46","date_gmt":"2026-01-29T14:51:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140961"},"modified":"2026-02-02T14:55:30","modified_gmt":"2026-02-02T13:55:30","slug":"avec-une-soiree-pyjama-carrefour-veut-remettre-lhypermarche-au-gout-du-jour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/avec-une-soiree-pyjama-carrefour-veut-remettre-lhypermarche-au-gout-du-jour\/","title":{"rendered":"Avec une soir\u00e9e pyjama, Carrefour veut remettre l’hypermarch\u00e9 au go\u00fbt du jour"},"content":{"rendered":"\n

\u00ab Une nuit passionnante dans l’hypermarch\u00e9 \u00bb : c’est ce que Carrefour<\/strong> promet \u00e0 ses clients espagnols. Les heureux acheteurs peuvent participer \u00e0 une folle soir\u00e9e pyjama \u00ab CarreNight \u00bb dans les magasins.<\/p>\n\n\n\n

Des jeux entre les rayons<\/h2>\n\n\n\n

Avec l’op\u00e9ration \u00ab CarreNight \u00bb, Carrefour Espagne invite ses clients \u00e0 passer une nuit dans l’hypermarch\u00e9. Le distributeur indique que cette initiative est n\u00e9e en \u00e9coutant les membres du Club Carrefour sur les r\u00e9seaux sociaux, o\u00f9 les utilisateurs r\u00eavaient de se cacher dans le magasin et d’y passer toute la nuit. Carrefour s’est empar\u00e9 de cette id\u00e9e.<\/p>\n\n\n\n

Pendant la CarreNight, les acheteurs pourront non seulement camper dans le magasin, mais aussi jouer \u00e0 de nombreux jeux entre les rayons, tels que cache-cache, des \u00ab Jeux olympiques absurdes \u00bb avec des serpill\u00e8res dans les larges all\u00e9es, un concours de \u00ab plats immangeables \u00bb et un d\u00e9fil\u00e9 de mode.<\/p>\n\n\n\n

Cr\u00e9er un lien \u00e9motionnel<\/h2>\n\n\n\n

\u00ab Avec CarreNight, nous allons encore plus loin dans l’innovation dans le commerce de d\u00e9tail. Nous voulons cr\u00e9er un lien \u00e9motionnel en montrant que l’hypermarch\u00e9 est un lieu vivant et agr\u00e9able qui peut offrir \u00e0 nos clients des souvenirs inoubliables \u00bb, explique Elodie Perthuisot, directrice de Carrefour Espagne, dans le communiqu\u00e9 de presse.<\/p>\n\n\n\n

Cette action s’inscrit dans le cadre du programme #ElH\u00edperEst\u00e1DeModa (\u00ab l’hypermarch\u00e9 est \u00e0 la mode \u00bb) avec lequel le d\u00e9taillant souhaite d\u00e9montrer la pertinence du concept d’hypermarch\u00e9, souvent consid\u00e9r\u00e9 comme d\u00e9pass\u00e9. L’ann\u00e9e derni\u00e8re, le d\u00e9taillant avait d\u00e9j\u00e0 organis\u00e9 un \u00ab Wedding Shoot \u00bb au cours duquel des couples \u00e9taient invit\u00e9s \u00e0 prendre leurs photos de mariage dans l’hypermarch\u00e9.<\/p>\n\n\n\n

L’id\u00e9e n’est pas tout \u00e0 fait originale. L’ann\u00e9e derni\u00e8re, par exemple, Ikea <\/strong>en Belgique a organis\u00e9 un \u00e9v\u00e9nement similaire, au cours duquel les clients pouvaient gagner une nuit\u00e9e<\/a> dans l’un des huit magasins, avec un d\u00eener, diverses activit\u00e9s en soir\u00e9e telles qu’une soir\u00e9e cin\u00e9ma et une s\u00e9ance de yoga, et un petit-d\u00e9jeuner le lendemain matin.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Une nuit passionnante dans l’hypermarch\u00e9 \u00bb : c’est ce que Carrefour promet \u00e0 ses clients espagnols. Les heureux acheteurs peuvent participer \u00e0 une folle soir\u00e9e pyjama \u00ab CarreNight \u00bb dans les magasins. <\/p>\n","protected":false},"author":3,"featured_media":140962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[488],"region":[580],"class_list":{"0":"post-140961","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-carrefour","10":"topic-marketing","11":"region-espagne"},"acf":[],"yoast_head":"\nAvec une soir\u00e9e pyjama, Carrefour veut remettre l'hypermarch\u00e9 au go\u00fbt du jour - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00ab Une nuit passionnante dans l'hypermarch\u00e9 \u00bb : c'est ce que 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