{"id":14107,"date":"2016-07-07T10:02:59","date_gmt":"2016-07-07T10:02:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/maitre-achat-et-meilleur-du-test-bientot-autorises-sur-les-emballages-2\/"},"modified":"2016-07-07T10:02:59","modified_gmt":"2016-07-07T10:02:59","slug":"maitre-achat-et-meilleur-du-test-bientot-autorises-sur-les-emballages-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/maitre-achat-et-meilleur-du-test-bientot-autorises-sur-les-emballages-2\/","title":{"rendered":"\u2018Ma\u00eetre-Achat\u2019 et \u2018Meilleur du Test\u2019 bient\u00f4t autoris\u00e9s sur les emballages"},"content":{"rendered":"<p><strong>Test-Achats <\/strong>va vendre la licence pour l\u2019utilisation de ses labels \u2018Ma\u00eetre-Achat\u2019 et \u2018Meilleur du Test\u2019 aux fabricants int\u00e9ress\u00e9s, qui pourront donc imprimer le label sur leurs emballages, comme \u2018argument de vente suppl\u00e9mentaire\u2019.<\/p>\n<p><!--break--><\/p>\n<h2>5.000 \u00e0 24.000 euros<\/h2>\n<p>L\u2019organisation des consommateurs Test-Achats change son fusil d\u2019\u00e9paule. Jusqu\u2019\u00e0 pr\u00e9sent il \u00e9tait interdit aux fabricants et importateurs de mentionner sur leurs emballages ou dans leur communication marketing que leur produit dans un test comparatif avait obtenu le label \u2018Meilleur du Test\u2019 ou \u2018Ma\u00eetre-Achat\u2019 (meilleur rapport qualit\u00e9-prix) de Test-Achats. D\u00e9sormais ils seront <a href=\"https:\/\/www.test-achats.be\/action\/espace-presse\/communiques-de-presse\/2016\/labels\" target=\"_blank\" rel=\"noopener\">autoris\u00e9s \u00e0 le faire, moyennant paiement.<\/a><\/p>\n<p>\nEn fonction de la formule choisie, il s\u2019agira d\u2019un montant compris entre 5.000 et 24.000 euros, hors TVA. \u00ab Les entreprises qui ach\u00e8tent une licence pour l\u2019utilisation du label peuvent en tirer un avantage concurrentiel, dans la mesure o\u00f9 leur produit a \u00e9t\u00e9 reconnu comme un produit de qualit\u00e9 par un organisme ind\u00e9pendant comme Test-Achats \u00bb, explique l\u2019organisation des consommateurs.<\/p>\n<p>\n\u00ab Il est donc logique que les fabricants qui veulent faire conna\u00eetre les r\u00e9sultats des tests de l\u2019organisation \u00e0 leurs acheteurs potentiels, et qui par cons\u00e9quent accordent \u00e9galement une valeur commerciale aux analyses qu\u2019elle a r\u00e9alis\u00e9es, contribuent au capital qui finance ses recherches. \u00bb Chaque ann\u00e9e Test-Achats consacre 2,4 millions d\u2019euros pour tester 4.800 produits en moyenne.<\/p>\n<h2>\n\u00ab Ind\u00e9pendance garantie \u00bb<\/h2>\n<p>Pour le CEO de Test-Achats, Ivo Mechels, \u00ab cette nouvelle \u00e9tape ne change rien \u00e0 l\u2019engagement de Test-Achats envers les consommateurs. Bien au contraire. Nous mettons notre expertise au service de chacun en conservant notre ind\u00e9pendance. Les fabricants ne pourront acheter les labels, qu\u2019une fois les test r\u00e9alis\u00e9s et les r\u00e9sultats publi\u00e9s. Seul Test-Achats d\u00e9cide de ce qui sera test\u00e9, comment, o\u00f9 et quand. \u00bb<\/p>\n<p>\nC\u2019est pourquoi Test-Achats a sous-trait\u00e9 l\u2019octroi de ses labels au <strong>\u2018Bureau Veritas\u2019<\/strong>, une entreprise ind\u00e9pendante renomm\u00e9e dans l\u2019\u00e9valuation de la conformit\u00e9 et la certification : \u00ab Il n\u2019y aura donc jamais de contact direct entre Test-Achats et les entreprises concern\u00e9es. \u00bb<\/p>\n<p>\nTest-Achats r\u00e9investira enti\u00e8rement les sommes per\u00e7ues dans des activit\u00e9s en faveur du consommateur : \u00ab Il est important de garder \u00e0 l\u2019esprit que Test-Achats n\u2019est pas une entreprise \u00e0 but lucratif et qu\u2019il n\u2019y a donc pas de b\u00e9n\u00e9fice \u00e0 r\u00e9partir entre les actionnaires \u00bb, souligne l\u2019organisation.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Test-Achats va vendre la licence pour l\u2019utilisation de ses labels \u2018Ma\u00eetre-Achat\u2019 et \u2018Meilleur du Test\u2019 aux fabricants int\u00e9ress\u00e9s, qui pourront donc imprimer le label sur leurs emballages, comme \u2018argument de vente suppl\u00e9mentaire\u2019. 5.000 \u00e0 24.000 euros L\u2019organisation des consommateurs Test-Achats change son fusil d\u2019\u00e9paule. Jusqu\u2019\u00e0 pr\u00e9sent il \u00e9tait interdit aux fabricants et importateurs de mentionner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Ma\u00eetre-Achat\u2019 et \u2018Meilleur du Test\u2019 bient\u00f4t autoris\u00e9s sur les emballages - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/maitre-achat-et-meilleur-du-test-bientot-autorises-sur-les-emballages-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Ma\u00eetre-Achat\u2019 et \u2018Meilleur du Test\u2019 bient\u00f4t autoris\u00e9s sur les emballages - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Test-Achats va vendre la licence pour l\u2019utilisation de ses labels \u2018Ma\u00eetre-Achat\u2019 et \u2018Meilleur du Test\u2019 aux fabricants int\u00e9ress\u00e9s, qui pourront donc imprimer le label sur leurs emballages, comme \u2018argument de vente suppl\u00e9mentaire\u2019. 5.000 \u00e0 24.000 euros L\u2019organisation des consommateurs Test-Achats change son fusil d\u2019\u00e9paule. 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