{"id":141187,"date":"2026-02-03T08:59:34","date_gmt":"2026-02-03T07:59:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141187"},"modified":"2026-02-03T16:06:26","modified_gmt":"2026-02-03T15:06:26","slug":"zalando-delhaize-et-drukke-mamas-au-retaildetail-omnichannel-congress","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/zalando-delhaize-et-drukke-mamas-au-retaildetail-omnichannel-congress\/","title":{"rendered":"Zalando, Delhaize et Drukke Mama\u2019s au RetailDetail Omnichannel Congress"},"content":{"rendered":"\n

Avec Zalando<\/strong>, Delhaize<\/strong> et Drukke Mama\u2019s<\/strong>, RetailDetail annonce les premiers noms qui participeront au Congr\u00e8s Omnichannel & E-Commerce le jeudi 19 mars. Nous d\u00e9voilerons le reste de l’affiche dans les semaines \u00e0 venir.<\/p>\n\n\n\n

\u00c9cosyst\u00e8mes du commerce \u00e9lectronique<\/h2>\n\n\n\n

Le congr\u00e8s annuel RetailDetail Omnichannel & E-Commerce Congress est d\u00e9sormais un \u00e9v\u00e9nement incontournable pour le secteur de la vente au d\u00e9tail au Benelux. L’omnicanal est en effet la nouvelle norme dans le commerce de d\u00e9tail. Mais tout le monde a-t-il d\u00e9j\u00e0 suivi le mouvement ? Votre strat\u00e9gie omnicanale est-elle p\u00e9renne ? Le parcours client est-il coh\u00e9rent sur tous les canaux ? Quels sont les outils et les strat\u00e9gies indispensables ? Venez apprendre aupr\u00e8s de d\u00e9taillants et d’experts de premier plan, le 19 mars dans un nouveau lieu : Trademart Brussels.<\/p>\n\n\n\n

Dans le domaine de la mode, Zalando a \u00e9t\u00e9 un v\u00e9ritable moteur de changement ces derni\u00e8res ann\u00e9es. Les plateformes de commerce \u00e9lectronique recherchent l’\u00e9chelle et l’efficacit\u00e9, tandis que les consommateurs attendent de l’inspiration, de la pertinence et de la confiance. Pour Zalando, le d\u00e9fi consiste donc \u00e0 ne pas suivre toutes les modes, mais \u00e0 d\u00e9velopper de mani\u00e8re coh\u00e9rente sa propre strat\u00e9gie d’\u00e9cosyst\u00e8me<\/a>, avec l’intelligence artificielle comme \u00ab catalyseur \u00bb, explique Laura Toledano, directrice g\u00e9n\u00e9rale de Zalando pour l’Europe occidentale.<\/p>\n\n\n\n

De la communaut\u00e9 \u00e0 la boutique en ligne<\/h2>\n\n\n\n

L’ann\u00e9e derni\u00e8re, Delhaize a doubl\u00e9 sa capacit\u00e9 de commerce \u00e9lectronique, passant de 25 000 \u00e0 50 000 commandes par semaine, gr\u00e2ce \u00e0 la mise en service d’un nouveau centre de distribution \u00e0 Forest. Le d\u00e9taillant, qui se pr\u00e9sente comme le leader du march\u00e9 belge de la livraison \u00e0 domicile, souhaite \u00e9galement devenir le num\u00e9ro un du click & collect pour les courses. Dans le m\u00eame temps, Delhaize implique ses entrepreneurs affili\u00e9s dans son projet de commerce \u00e9lectronique. Quel est le potentiel du commerce en ligne dans le secteur alimentaire ? Jennifer Nemry, vice-pr\u00e9sidente E-commerce FoodServices & Data, nous en dit plus.<\/p>\n\n\n\n

\u00c0 partir d’un groupe Facebook cr\u00e9\u00e9 en 2017 et comptant aujourd’hui plus de 111 000 membres, Drukke Mama’s est devenu une boutique en ligne \u00e0 succ\u00e8s qui a d\u00e9j\u00e0 remport\u00e9 plusieurs prix. Comment une communaut\u00e9 se transforme-t-elle en entreprise de vente au d\u00e9tail ? La fondatrice Kelly Cuppens nous livre un r\u00e9cit entrepreneurial inspirant !<\/p>\n\n\n\n

Le RetailDetail Omnichannel & E-Commerce Congress aura lieu le jeudi 19 mars au Trademart Brussels. Les billets sont disponibles d\u00e8s maintenant. Jusqu’au 25 f\u00e9vrier, vous b\u00e9n\u00e9ficiez d’une r\u00e9duction pour r\u00e9servation anticip\u00e9e. N’attendez pas trop longtemps, car ces derni\u00e8res ann\u00e9es, ce congr\u00e8s a toujours affich\u00e9 complet.<\/p>\n\n\n\n

\n
Je r\u00e9serve mes billets pour le congr\u00e8s Omnichannel & E-Commerce le 19 mars<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec Zalando, Delhaize et Drukke Mama\u2019s, RetailDetail annonce les premiers noms pour le Congr\u00e8s Omnichannel & E-Commerce qui se tiendra le jeudi 19 mars. 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