{"id":141212,"date":"2026-02-03T09:53:48","date_gmt":"2026-02-03T08:53:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141212"},"modified":"2026-02-03T09:54:19","modified_gmt":"2026-02-03T08:54:19","slug":"apres-une-annee-2025-morose-swatch-mise-sur-une-reprise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/apres-une-annee-2025-morose-swatch-mise-sur-une-reprise\/","title":{"rendered":"Apr\u00e8s une ann\u00e9e 2025 morose, Swatch mise sur une reprise"},"content":{"rendered":"\n

Swatch Group<\/strong> a vu ses b\u00e9n\u00e9fices reculer de plusieurs centaines de millions en 2025, malgr\u00e9 une nette acc\u00e9l\u00e9ration au second semestre. L’horloger table sur une croissance g\u00e9n\u00e9ralis\u00e9e et une reprise des marges en 2026.<\/p>\n\n\n\n

Remonte au fil de l’ann\u00e9e<\/h2>\n\n\n\n

Le groupe horloger suisse a r\u00e9alis\u00e9 l’ann\u00e9e derni\u00e8re un chiffre d’affaires net de 6,28 milliards de francs suisses (6,47 milliards d’euros), soit une baisse de 1,3 % \u00e0 taux de change constants. Les taux de change ont pes\u00e9 sur le chiffre d’affaires \u00e0 hauteur de 308 millions de francs suisses (317,24 millions d’euros). <\/p>\n\n\n\n

Les ventes se sont toutefois am\u00e9lior\u00e9es au fil de l’ann\u00e9e : au second semestre, le chiffre d’affaires a augment\u00e9 de 4,7 % \u00e0 taux de change constant et m\u00eame de 7,2 % au quatri\u00e8me trimestre, dans toutes les cat\u00e9gories de prix \u00e0 l’\u00e9chelle mondiale. Swatch a continu\u00e9 \u00e0 miser sur le retail : plus de 47 % du chiffre d’affaires provenait directement des consommateurs, et les ventes en ligne ont d\u00e9pass\u00e9 le niveau d’avant la pand\u00e9mie dans de nombreuses r\u00e9gions. Le mois de d\u00e9cembre a m\u00eame \u00e9t\u00e9 le plus fort jamais enregistr\u00e9 pour la division Harry Winston.<\/p>\n\n\n\n

Hors Chine, Hong Kong et Macao, le chiffre d’affaires a \u00e9galement augment\u00e9 de 3,4 %. L’Am\u00e9rique du Nord et l’Am\u00e9rique du Sud ont enregistr\u00e9 une croissance de pr\u00e8s de 20 % en monnaie locale, tir\u00e9e par les \u00c9tats-Unis, tandis que l’Inde et plusieurs march\u00e9s du Moyen-Orient et d’Europe ont affich\u00e9 une progression \u00e0 deux chiffres. Le Royaume-Uni, l’Allemagne, la Cor\u00e9e du Sud et Ta\u00efwan ont notamment connu une reprise. <\/p>\n\n\n\n

B\u00e9n\u00e9fice en baisse<\/h2>\n\n\n\n

Le r\u00e9sultat net a n\u00e9anmoins chut\u00e9 \u00e0 25 millions de francs suisses (25,75 millions d’euros), contre 219 millions de francs suisses (225,57 millions d’euros) un an plus t\u00f4t. Le r\u00e9sultat d’exploitation a baiss\u00e9 \u00e0 135 millions de francs suisses, contre 304 millions de francs suisses un an plus t\u00f4t. La marge s’est ainsi \u00e9tablie \u00e0 2,1 %. <\/p>\n\n\n\n

L’unit\u00e9 de production a notamment enregistr\u00e9 une lourde perte, le groupe ayant maintenu ses capacit\u00e9s et ses emplois sans compensation pour la r\u00e9duction du temps de travail. Mais l’augmentation des d\u00e9penses de marketing li\u00e9es au lancement de nouveaux produits a \u00e9galement pes\u00e9 sur les marges du d\u00e9partement horlogerie et joaillerie.<\/p>\n\n\n\n

Ces difficult\u00e9s devraient \u00eatre de courte dur\u00e9e : la direction pr\u00e9voit une croissance substantielle dans toutes les gammes de prix en 2026. Un taux d’utilisation plus \u00e9lev\u00e9 \u00ab r\u00e9duira massivement, voire inversera \u00bb la perte de production et augmentera la rentabilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Swatch Group a vu ses b\u00e9n\u00e9fices reculer de plusieurs centaines de millions en 2025, malgr\u00e9 une nette acc\u00e9l\u00e9ration au second semestre. L’horloger table sur une croissance g\u00e9n\u00e9ralis\u00e9e et une reprise des marges en 2026.<\/p>\n","protected":false},"author":5,"featured_media":141213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1744],"topic":[266],"region":[885],"class_list":{"0":"post-141212","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-swatch","11":"topic-resultats-financiers","12":"region-suisse"},"acf":[],"yoast_head":"\nApr\u00e8s une ann\u00e9e 2025 morose, Swatch mise sur une reprise - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Swatch Group a vu ses b\u00e9n\u00e9fices reculer de plusieurs centaines de millions en 2025, 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