{"id":141225,"date":"2026-02-03T10:51:12","date_gmt":"2026-02-03T09:51:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141225"},"modified":"2026-02-03T10:51:14","modified_gmt":"2026-02-03T09:51:14","slug":"un-belge-va-diriger-ab-inbev-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-belge-va-diriger-ab-inbev-france\/","title":{"rendered":"Un Belge va diriger AB InBev France"},"content":{"rendered":"\n<p>Stefaan Deroost, directeur retail chez <strong>AB InBev<\/strong> en Belgique, d\u00e9m\u00e9nage d\u00e8s maintenant en France, o\u00f9 il prendra le poste de directeur g\u00e9n\u00e9ral. Pieter Laurens le remplace comme directeur retail pour la Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De solides performances sur le march\u00e9<\/h2>\n\n\n\n<p>Stefaan Deroost travaille chez AB InBev depuis plus de onze ans et a jou\u00e9 un r\u00f4le cl\u00e9 dans le d\u00e9veloppement de la strat\u00e9gie commerciale en Belgique, en France et au Luxembourg. Il a d\u00e9j\u00e0 occup\u00e9 le poste de directeur commercial en France entre 2021 et 2023 et a \u00e9t\u00e9 responsable des activit\u00e9s de vente au d\u00e9tail en Belgique au cours des deux derni\u00e8res ann\u00e9es, o\u00f9 il a r\u00e9alis\u00e9 de solides performances sur le march\u00e9 et renforc\u00e9 la collaboration avec les supermarch\u00e9s, selon le communiqu\u00e9 de presse. En France, il succ\u00e8de \u00e0 son compatriote Pieter Anciaux.<\/p>\n\n\n\n<p>En Belgique, Pieter Laurens succ\u00e9dera \u00e0 Stefaan Deroost au poste de directeur de la vente au d\u00e9tail \u00e0 partir du 1er f\u00e9vrier. Laurens a d\u00e9but\u00e9 sa carri\u00e8re chez AB InBev en 2015 en tant que stagiaire en gestion commerciale et a depuis acquis une vaste exp\u00e9rience au sein de l&rsquo;organisation belge, occupant notamment des fonctions dans le domaine du marketing commercial et des ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stefaan Deroost, directeur retail chez AB InBev en Belgique, d\u00e9m\u00e9nage d\u00e8s maintenant en France, o\u00f9 il prendra le poste de directeur g\u00e9n\u00e9ral. Pieter Laurens le remplace comme directeur retail pour la Belgique.<\/p>\n","protected":false},"author":3,"featured_media":141226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[241],"topic":[609],"region":[226,342],"class_list":{"0":"post-141225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-ab-inbev","10":"topic-changement-de-direction","11":"region-belgique","12":"region-france"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un Belge va diriger AB InBev France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Stefaan Deroost, directeur 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