{"id":141355,"date":"2026-02-04T09:32:53","date_gmt":"2026-02-04T08:32:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141355"},"modified":"2026-02-04T09:38:49","modified_gmt":"2026-02-04T08:38:49","slug":"en-image-hellofresh-ouvre-un-pop-up-store-pour-les-indecis-de-derniere-minute","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-image-hellofresh-ouvre-un-pop-up-store-pour-les-indecis-de-derniere-minute\/","title":{"rendered":"[En image] HelloFresh ouvre un pop-up store pour les ind\u00e9cis de derni\u00e8re minute"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(958 \/ 640)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-141346\" data-id=\"141346\" data-aspect-ratio=\"958 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_1-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_1-Aangepast.jpg 958w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_1-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_1-Aangepast-768x513.jpg 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-141342\" data-id=\"141342\" data-aspect-ratio=\"958 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_2-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_2-Aangepast.jpg 958w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_2-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_2-Aangepast-768x513.jpg 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-141352\" data-id=\"141352\" data-aspect-ratio=\"958 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_3-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_3-Aangepast.jpg 958w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_3-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_3-Aangepast-768x513.jpg 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-141344\" data-id=\"141344\" data-aspect-ratio=\"958 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_4-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_4-Aangepast.jpg 958w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_4-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_4-Aangepast-768x513.jpg 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-141348\" data-id=\"141348\" data-aspect-ratio=\"958 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_5-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_5-Aangepast.jpg 958w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_5-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_5-Aangepast-768x513.jpg 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-141350\" data-id=\"141350\" data-aspect-ratio=\"958 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_6-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_6-Aangepast.jpg 958w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_6-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/c-HelloFresh_store-Antwerp_6-Aangepast-768x513.jpg 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>\u00c0 la gare centrale d&rsquo;Anvers, <strong>HelloFresh<\/strong> a ouvert \u00ab le magasin plus besoin d&rsquo;aller au magasin \u00bb, o\u00f9 les navetteurs peuvent acheter un kit repas complet \u00e0 pr\u00e9parer chez eux. Plus tard, ce pop-up s&rsquo;installera \u00e0 Utrecht.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La d\u00e9cision concernant le d\u00eener est prise tardivement<\/h2>\n\n\n\n<p>\u200aLe magasin temporaire est situ\u00e9 dans le hall d&rsquo;entr\u00e9e menant aux voies souterraines de la gare, o\u00f9 passent chaque jour environ 40 000 voyageurs. Ceux-ci peuvent y acheter un kit repas \u00ab grab &amp; go \u00bb pour deux personnes (avec fiche recette) pour 9,90 euros et repartir en quelques minutes.<\/p>\n\n\n\n<p>HelloFresh souhaite toucher les navetteurs, pour qui pr\u00e9parer le d\u00eener est souvent une t\u00e2che stressante. Une \u00e9tude command\u00e9e par le producteur de kits repas r\u00e9v\u00e8le en effet qu&rsquo;un Flamand sur cinq ne d\u00e9cide du menu du d\u00eener qu&rsquo;\u00e0 la fin de sa journ\u00e9e de travail. Pour pr\u00e8s de la moiti\u00e9 d&rsquo;entre eux, r\u00e9fl\u00e9chir, discuter et organiser le d\u00eener est plus frustrant que la pr\u00e9paration elle-m\u00eame. 56 % n&rsquo;ont souvent ni l&rsquo;\u00e9nergie ni la motivation n\u00e9cessaires pour pr\u00e9parer un repas frais apr\u00e8s le travail, et ce pourcentage atteint 65 % chez les jeunes navetteurs (25-34 ans). Par cons\u00e9quent, plus de la moiti\u00e9 des navetteurs (52 %) mangent moins sainement pendant la semaine de travail.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Aider les navetteurs \u00bb<\/h2>\n\n\n\n<p>\u00ab Nous savons que l&rsquo;envie de cuisiner des plats frais est l\u00e0, mais qu&rsquo;apr\u00e8s une journ\u00e9e de travail, on est souvent tout simplement \u00e0 bout de forces \u00bb, explique Thomas Stroo, directeur op\u00e9rationnel chez HelloFresh. \u00ab Avec cette initiative sur le quai, nous voulons aider les navetteurs au moment o\u00f9 ils en ont le plus besoin : pendant l&rsquo;heure de pointe du soir. Pour nous, la gare centrale d&rsquo;Anvers est l&rsquo;endroit id\u00e9al pour voir comment nous pouvons r\u00e9duire ce seuil pour les navetteurs. Nous sommes curieux de savoir si ce concept \u00ab grab-and-go \u00bb offre effectivement la tranquillit\u00e9 et la commodit\u00e9 n\u00e9cessaires pour choisir un repas nutritif fait maison, m\u00eame pendant les journ\u00e9es de travail charg\u00e9es. \u00bb<\/p>\n\n\n\n<p>Le magasin sera ouvert du 3 au 21 f\u00e9vrier 2026. Il se rendra ensuite aux Pays-Bas, \u00e0 la gare d&rsquo;Utrecht Centraal, du 24 f\u00e9vrier au 14 mars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 la gare centrale d&rsquo;Anvers, HelloFresh a ouvert \u00ab De Niet-Meer-Naar-De-Winkel-Winkel \u00bb (le magasin \u00ab plus besoin d&rsquo;aller au magasin \u00bb), o\u00f9 les navetteurs peuvent acheter un kit repas complet \u00e0 pr\u00e9parer chez eux. Plus tard, ce pop-up s&rsquo;installera \u00e0 Utrecht. <\/p>\n","protected":false},"author":3,"featured_media":141356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1824],"people":[],"extra":[],"company":[254],"topic":[1262,488],"region":[226],"class_list":{"0":"post-141355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-pop-up","10":"company-hellofresh","11":"topic-en-images","12":"topic-marketing","13":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En image] HelloFresh ouvre un pop-up store pour les ind\u00e9cis de derni\u00e8re minute - RetailDetail 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