{"id":141389,"date":"2026-02-04T11:35:45","date_gmt":"2026-02-04T10:35:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141389"},"modified":"2026-02-04T11:35:47","modified_gmt":"2026-02-04T10:35:47","slug":"la-marque-chinoise-anta-sports-ouvre-son-premier-magasin-phare-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-marque-chinoise-anta-sports-ouvre-son-premier-magasin-phare-aux-etats-unis\/","title":{"rendered":"La marque chinoise Anta Sports ouvre son premier magasin phare aux \u00c9tats-Unis"},"content":{"rendered":"\n<p>La marque de v\u00eatements de sport <strong>Anta Sports<\/strong> ouvrira bient\u00f4t son premier magasin phare am\u00e9ricain, \u00e0 Beverly Hills. Il s&rsquo;agit d&rsquo;une nouvelle \u00e9tape dans les projets d&rsquo;expansion mondiale de l&rsquo;entreprise chinoise, qui a r\u00e9cemment pris une participation dans <strong>Puma<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Un emplacement id\u00e9al \u00bb<\/h2>\n\n\n\n<p>Le 13 f\u00e9vrier, Anta ouvrira \u00e0 Beverly Hills un magasin d&rsquo;environ 250 m\u00b2 qui deviendra le premier hub am\u00e9ricain de la marque. Le magasin phare proposera une gamme de v\u00eatements de course \u00e0 pied, de chaussures lifestyle, d&rsquo;articles de basket-ball et de v\u00eatements. Mais le d\u00e9taillant souhaite que ce lieu soit plus qu&rsquo;un simple magasin : il pr\u00e9voit d&rsquo;y organiser des clubs de course \u00e0 pied et diverses activit\u00e9s anim\u00e9es par des athl\u00e8tes.<\/p>\n\n\n\n<p>\u00ab L&rsquo;ouverture de notre premier magasin phare \u00e0 Beverly Hills est un moment important pour Anta \u00bb, a d\u00e9clar\u00e9 le PDG Samuel Tsui. \u00ab Ce magasin repr\u00e9sente notre engagement envers le march\u00e9 am\u00e9ricain et notre conviction que le sport, la culture et l&rsquo;innovation en mati\u00e8re de performance ont leur place sur les plus grandes sc\u00e8nes mondiales. Beverly Hills est le si\u00e8ge id\u00e9al pour cette vision. \u00bb<\/p>\n\n\n\n<p>Anta compte plus de 12 000 magasins dans toute la Chine. L&rsquo;ouverture \u00e0 Beverly Hills est une \u00e9tape importante dans l&rsquo;expansion mondiale de la marque et son investissement \u00e0 long terme sur le march\u00e9 am\u00e9ricain. Cette nouvelle intervient seulement une semaine apr\u00e8s que la soci\u00e9t\u00e9 ait conclu un accord avec le Groupe Art\u00e9mis, la soci\u00e9t\u00e9 d&rsquo;investissement de la famille Pinault, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-societe-chinoise-anta-sports-devient-le-principal-actionnaire-de-puma\/\">pour acqu\u00e9rir une participation de 29,06 % dans Puma<\/a> pour un montant de 1,5 milliard d&rsquo;euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de v\u00eatements de sport Anta Sports ouvrira prochainement son premier magasin phare am\u00e9ricain, \u00e0 Beverly Hills. Il s&rsquo;agit d&rsquo;une nouvelle \u00e9tape dans les projets d&rsquo;expansion mondiale de l&rsquo;entreprise chinoise, qui a r\u00e9cemment pris une participation dans Puma. <\/p>\n","protected":false},"author":3,"featured_media":141390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[1942],"topic":[276],"region":[446],"class_list":{"0":"post-141389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-anta-sports-products","10":"topic-expansion","11":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque chinoise Anta Sports ouvre 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