{"id":141397,"date":"2026-02-04T12:59:28","date_gmt":"2026-02-04T11:59:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141397"},"modified":"2026-02-04T12:59:30","modified_gmt":"2026-02-04T11:59:30","slug":"carlsberg-depasse-les-attentes-mais-met-en-garde-contre-une-annee-2026-difficile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carlsberg-depasse-les-attentes-mais-met-en-garde-contre-une-annee-2026-difficile\/","title":{"rendered":"Carlsberg d\u00e9passe les attentes, mais met en garde contre une ann\u00e9e 2026 difficile"},"content":{"rendered":"\n

Carlsberg <\/strong>a enregistr\u00e9 une croissance sup\u00e9rieure aux pr\u00e9visions en 2025, mais aborde la nouvelle ann\u00e9e avec prudence. En effet, le climat de consommation ne semble pas s’am\u00e9liorer.<\/p>\n\n\n\n

Volumes organiques sous pression<\/h2>\n\n\n\n

Le g\u00e9ant danois de la brasserie Carlsberg a enregistr\u00e9 une croissance de ses b\u00e9n\u00e9fices sup\u00e9rieure aux pr\u00e9visions en 2025, mais envisage l’ann\u00e9e \u00e0 venir avec prudence. La soci\u00e9t\u00e9, connue pour ses marques telles que Kronenbourg 1664, Tuborg et Somersby, a d\u00e9clar\u00e9 un b\u00e9n\u00e9fice d’exploitation organique de 13,99 milliards de couronnes danoises (environ 1,87 milliard d’euros), soit une augmentation de 5 % par rapport \u00e0 2024. Les analystes tablaient en moyenne sur 13,82 milliards de couronnes.<\/p>\n\n\n\n

Carlsberg a enregistr\u00e9 une croissance en volume de 17,7 %, principalement gr\u00e2ce \u00e0 l’acquisition du producteur britannique de boissons gazeuses Britvic<\/strong>. Cependant, en termes organiques, les volumes ont diminu\u00e9 de 2,0 %, le groupe enregistrant une l\u00e9g\u00e8re baisse de 0,6 % sans San Miguel. La croissance organique des volumes par r\u00e9gion a \u00e9t\u00e9 mitig\u00e9e : l’Europe occidentale (+1,3 %) a mieux perform\u00e9 que l’Asie (-2,4 %) et l’Europe centrale et orientale & l’Inde (-0,6 %).<\/p>\n\n\n\n

Les cat\u00e9gories en croissance ont toutefois affich\u00e9 des chiffres positifs : la bi\u00e8re premium (+5 %), les boissons non alcoolis\u00e9es (+3 %) et les boissons sans alcool (+4 %) ont connu une croissance organique, tandis que la cat\u00e9gorie \u00ab Beyond Beer \u00bb a recul\u00e9 de 4 %. Les marques internationales ont enregistr\u00e9 de bons r\u00e9sultats : Tuborg (+2 %), Carlsberg (+4 %) et 1664 Blanc (+2 %).<\/p>\n\n\n\n

PDG : \u00ab La diversification offre de nouvelles opportunit\u00e9s \u00bb<\/h2>\n\n\n\n

D’ici 2026, Carlsberg pr\u00e9voit une croissance organique de ses b\u00e9n\u00e9fices comprise entre 2 % et 6 % par rapport aux 13,996 milliards de couronnes en 2025. Toutefois, l’entreprise pr\u00e9vient qu’aucune am\u00e9lioration du climat de consommation n’est attendue et reste concentr\u00e9e sur la ma\u00eetrise des co\u00fbts. Sur la base des taux de change actuels, un effet de change n\u00e9gatif d’environ 100 millions de couronnes est pr\u00e9vu.<\/p>\n\n\n\n

M. Aarup-Andersen souligne que l’acquisition de Britvic constitue une \u00e9tape importante dans la diversification du portefeuille de Carlsberg. \u00ab Nous sommes d\u00e9sormais mieux \u00e0 m\u00eame de r\u00e9pondre aux divers besoins et occasions des consommateurs. La combinaison de la bi\u00e8re et des boissons non alcoolis\u00e9es ouvre de nouvelles perspectives de croissance et de cr\u00e9ation de valeur. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Carlsberg a enregistr\u00e9 une croissance sup\u00e9rieure aux pr\u00e9visions en 2025, mais aborde la nouvelle ann\u00e9e avec prudence. En effet, le climat de consommation ne semble pas s’am\u00e9liorer.<\/p>\n","protected":false},"author":5,"featured_media":141398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[736],"people":[],"extra":[43],"company":[765],"topic":[266],"region":[],"class_list":{"0":"post-141397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-bier","10":"extra-plus","11":"company-carlsberg","12":"topic-resultats-financiers"},"acf":[],"yoast_head":"\nCarlsberg d\u00e9passe les attentes, mais met en garde contre une ann\u00e9e 2026 difficile - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carlsberg a enregistr\u00e9 une croissance sup\u00e9rieure aux pr\u00e9visions en 2025, mais aborde la 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