{"id":141448,"date":"2026-02-04T16:14:28","date_gmt":"2026-02-04T15:14:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141448"},"modified":"2026-02-04T16:14:30","modified_gmt":"2026-02-04T15:14:30","slug":"le-belge-bart-raeymaekers-prend-temporairement-les-renes-daction-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-belge-bart-raeymaekers-prend-temporairement-les-renes-daction-allemagne\/","title":{"rendered":"Le Belge Bart Raeymaekers prend temporairement les r\u00eanes d&rsquo;Action Allemagne"},"content":{"rendered":"\n<p>Bart Raeymaekers reprend temporairement le poste de directeur Allemagne chez le discounter non alimentaire <strong>Action<\/strong>, apr\u00e8s le d\u00e9part du directeur g\u00e9n\u00e9ral Heiko Gro\u00dfner. Le d\u00e9taillant a entam\u00e9 la recherche d&rsquo;un successeur d\u00e9finitif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un manager exp\u00e9riment\u00e9<\/h2>\n\n\n\n<p>Gro\u00dfner, qui dirigeait Action en Allemagne depuis octobre 2020, a quitt\u00e9 l&rsquo;entreprise pour relever un nouveau d\u00e9fi dans le secteur de la distribution. Pour l&rsquo;instant, c&rsquo;est le Belge Bart Raeymaekers, qui travaille chez Action depuis 2012, qui prend le relais. Il le fait en plus de ses fonctions actuelles de directeur r\u00e9gional pour le Benelux, l&rsquo;Allemagne, l&rsquo;Italie, l&rsquo;Espagne et le Portugal. Il est \u00e9galement directeur national par int\u00e9rim en Espagne, o\u00f9 il <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/managementwechsel-neuer-interimschef-fuer-action-deutschland-189197\">transmettra bient\u00f4t<\/a> ses responsabilit\u00e9s \u00e0 Francisco N\u00fa\u00f1ez, rapporte Lebensmittel Zeitung.<\/p>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, lors du Retail Marketing Day de RetailDetail, M. Raeymaekers a donn\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/interview-pourquoi-action-na-pas-de-planogrammes\/\">son point de vue sur les facteurs de succ\u00e8s<\/a> qui font d&rsquo;Action un ph\u00e9nom\u00e8ne sans pareil dans le secteur de la vente au d\u00e9tail. La semaine derni\u00e8re, l&rsquo;entreprise a encore annonc\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-contre-le-ralentissement-de-la-croissance-avec-des-ambitions-dexpansion-plus-elevees\/\">une croissance de son chiffre d&rsquo;affaires de plus de 16 %<\/a> en 2025, en partie gr\u00e2ce \u00e0 l&rsquo;ouverture de plus d&rsquo;un magasin par jour. Cette ann\u00e9e, le discounter non alimentaire souhaite ouvrir encore plus de magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bart Raeymaekers reprend temporairement le poste de directeur Allemagne chez le discounter non alimentaire Action, apr\u00e8s le d\u00e9part du directeur g\u00e9n\u00e9ral Heiko Gro\u00dfner. Le d\u00e9taillant a entam\u00e9 la recherche d&rsquo;un successeur d\u00e9finitif. <\/p>\n","protected":false},"author":3,"featured_media":141449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[417],"topic":[609],"region":[470,177],"class_list":["post-141448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-action","topic-changement-de-direction","region-allemagne","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Belge Bart Raeymaekers prend temporairement les r\u00eanes d&#039;Action Allemagne - RetailDetail BE<\/title>\n<meta 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